Digging Up Lily's Garden
Endless Thread13 Maalis

Digging Up Lily's Garden

A woman sitting blissfully on a vibrating laundromat dryer. A faked pregnancy test to dump a bad boyfriend. In 2019, the internet was abuzz about bizarre ads for a mobile game called Lily's Garden. The ads were only about 15 seconds each, but they evoked a whole universe of drama amongst a cast of zany characters that inspired countless YouTube videos and copious internet chatter.

The thing is... the story in the ads had almost nothing to do with the story in the game. In this episode of Endless Thread: creative differences, the wilderness of mobile games, and where the Lily's Garden game-world and the ad-world diverged.

Show notes:

This episode was produced and written by Grace Tatter, co-hosted by Ben Brock Johnson and Amory Sivertson, and edited by Meg Cramer. Mix and sound design by Paul Vaitkus. Special thanks to our 2025 Bloomberg Arts Intern Cendy Charles.

***

Sponsor message:

INCOGNI: Take back your personal data with Incogni! Use code ENDLESS at the link below and get 60% off annual plans: https://incogni.com/ENDLESS

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(452)

Swimming Hole: The man, the myth, the leap

Swimming Hole: The man, the myth, the leap

In this end-of-summer episode of Endless Thread, Ben and Amory take a leap of faith (or do they?) to the depths of an upstate New York swimming hole with a legend surrounding it that's almost as shado...

2 Syys 202242min

Encore: Ghost Town

Encore: Ghost Town

In the summer of 2018, Brent Underwood got a text in the middle of the night from a friend saying, "Look at this ghost town for sale!" Within a month, Brent had purchased Cerro Gordo, California, an a...

26 Elo 202230min

Don't Do That

Don't Do That

You shouldn't do it. But then you do, and it turns out great. Two stories of rule-breaking's good side: A college senior prank emails to his entire school, and wild monkeys take residence in a Florida...

19 Elo 202230min

Jokes, Part II: Stand Up

Jokes, Part II: Stand Up

The first documented bar joke was copied onto a clay tablet 4,000 years ago in the ancient language of Sumerian. Scholars have translated it, but the meaning remains lost. After the Twitter account @D...

12 Elo 202237min

Jokes, Part I: Sumer Funny, Sumer Not

Jokes, Part I: Sumer Funny, Sumer Not

What makes the world’s first documented bar joke funny? No one knows. In a tweet that garnered thousands of responses in March, the Twitter account @DepthsOfWiki posted about a 4,000-year-old prover...

5 Elo 202233min

Alyssa

Alyssa

When a Reddit post about constant “locker room talk” in a male-dominated office gained traction in the r/TwoXChromosomes subreddit, Ben and Amory invite the OP to talk about the story behind her post....

29 Heinä 202237min

Eggs Tyrone and The United States Chemical Safety Board's YouTube Channel

Eggs Tyrone and The United States Chemical Safety Board's YouTube Channel

Ben is joined by producer Quincy Walters in this Snacktime episode about little-known government agency with a cult YouTube following and the music mish-mash account that brought Ben back to Instagram...

22 Heinä 202219min

Swedengate

Swedengate

When a Redditor said that he was expected to stay in his Swedish friend's bedroom while the friend ate dinner with his family, the internet exploded with hot takes. Is Sweden the most inhospitable cou...

15 Heinä 202239min