Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Gustav Söderström has worked at Spotify for a long time; his first big project was leading the launch of its mobile app back in 2009. That makes him the perfect company leader to talk to about Spotify’s recent redesign, which introduces a visual, TikTok-like feed for discovering new content on the app’s homepage. As his boss CEO Daniel Ek put it last week, it’s “the biggest change Spotify has undergone since we introduced mobile.” With the title of co-president and chief product and technology officer, Söderström is responsible for not only how Spotify looks and feels but also all the AI work happening behind the scenes to power its increasingly important recommendations. According to Söderström, it turns out that improving those recommendations is actually at the heart of the big redesign. “I think companies that don’t have an efficient user interface for a machine learning world are not going to be able to leverage machine learning,” he told Alex Heath on the newest episode of Decoder. Links: https://en.wikipedia.org/wiki/Napster Spotify is laying off 6 percent of its global workforce, CEO announces Spotify’s new design turns your music and podcasts into a TikTok feed Alex Heath's Tweet Functional versus Unit Organizations Two-Pizza Teams Transcript: https://www.theverge.com/e/23402123 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Recode Decode: Trae Vassallo and Michele Madansky, Co-Authors, "The Elephant in the Valley"

Recode Decode: Trae Vassallo and Michele Madansky, Co-Authors, "The Elephant in the Valley"

Former Kleiner Perkins Caufield & Byers partner Trae Vassallo and former Yahoo exec Michele Madansky sit down with Kara Swisher to talk about "The Elephant in the Valley," their new report on gender bias and harassment in tech. The report examines the different facets of sexism through both data and anecdotes from hundreds of women. Later on: Lauren Goode and Kara Swisher are launching a new podcast! Learn more about your ad choices. Visit podcastchoices.com/adchoices

11 Tammi 201643min

Recode Decode: Albert Wenger, Union Square Ventures Partner

Recode Decode: Albert Wenger, Union Square Ventures Partner

Union Square Ventures partner Albert Wenger talks with Peter Kafka about being an investor at a time of bubble anxiety and political debate about the trade-off between privacy and security. He argues that tech companies and the government should work together, and also discusses the growing class of mission-driven "benefit corporations." Learn more about your ad choices. Visit podcastchoices.com/adchoices

7 Tammi 201635min

Recode Decode: Happy Re/New Year 2016; CES Preview

Recode Decode: Happy Re/New Year 2016; CES Preview

It's an all-star lineup of reporters from Re/code and The Verge in this special episode, featuring Kara Swisher, Lauren Goode, Casey Newton and Noah Kulwin. The team discusses the top tech stories of 2015, including online harassment, Google's restructuring and the wearable revolution that wasn't. Then, they preview CES 2016 and reflect on whether the annual trade show is still relevant. Learn more about your ad choices. Visit podcastchoices.com/adchoices

4 Tammi 201650min

Recode Decode: Rufus Griscom, Heleo CEO

Recode Decode: Rufus Griscom, Heleo CEO

Heleo CEO Rufus Griscom talks with Peter Kafka about trying to build a "BuzzFeed for brains" that can distribute Big Ideas to the broader Internet. He also discusses the founding of his two previous startups, Nerve.com (which sold to IAC) and Babble (which sold to Disney), and why big media companies may be losing interest in star writers. Learn more about your ad choices. Visit podcastchoices.com/adchoices

31 Joulu 201520min

Recode Decode: Niccolo de Masi, Glu CEO

Recode Decode: Niccolo de Masi, Glu CEO

Glu Mobile CEO Niccolo de Masi talks with Kara Swisher about Glu's hit games like Kim Kardashian: Hollywood and Katy Perry Pop, and what makes them different from earlier video games based on licensed intellectual property. He also handicaps the future of the gaming business, and discusses what will separate the winners from the losers. Later on: Kara Swisher and Lauren Goode review the top gadgets of 2015. Learn more about your ad choices. Visit podcastchoices.com/adchoices

28 Joulu 201550min

Recode Decode: Ev Williams, Medium CEO

Recode Decode: Ev Williams, Medium CEO

Medium CEO Ev Williams talks with Peter Kafka about founding his third company that makes it easier to "write on the Interwebs," and what makes Medium different from Blogger and Twitter. He also discusses why publishing on anything other than a platform doesn't make sense any more, and offers some insight into why Twitter's board seemingly changed its mind about Jack Dorsey's eligibility to be CEO again.. Learn more about your ad choices. Visit podcastchoices.com/adchoices

24 Joulu 201532min

Recode Decode: Jeremy Stoppelman, Yelp CEO

Recode Decode: Jeremy Stoppelman, Yelp CEO

Yelp CEO Jeremy Stoppelman talks with Kara Swisher about spending a decade at the helm of the local-recommendations site, and the new challenges posed by private companies that can out-raise the public Yelp. He also explains why he thinks quasi-competitor Google has ?lost its mind.? Later on: Kara Swisher and Lauren Goode don virtual reality headsets that are powered by smartphones and talk about the inevitable dystopian future. Learn more about your ad choices. Visit podcastchoices.com/adchoices

21 Joulu 201553min

Recode Decode: Katie Nolan, Fox Sports TV Host

Recode Decode: Katie Nolan, Fox Sports TV Host

Katie Nolan talks with Peter Kafka about how she went from Tumblr to YouTube to television, specifically Fox Sports 1, where she hosts "Garbage Time with Katie Nolan." They also discuss online harassment and why Nolan thinks the only logical response to trolls is fighting back. Learn more about your ad choices. Visit podcastchoices.com/adchoices

17 Joulu 201523min

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