Alix Earle: Unwell Split, Houston Love, and SI Sizzle | The Reinvention of an Icon

Alix Earle BioSnap a weekly updated Biography. Alix Earle has been everywhere in the past few days, from headlines to hot takes and viral videos, none bigger than the drama surrounding her split from Alex Cooper’s Unwell Network. Variety confirmed this week that Earle’s Hot Mess podcast has been officially dropped by Unwell, with SiriusXM also pulling support, and the network relinquishing all rights so Alix can pursue new business moves unrestricted. This hatched a social media storm of speculation about a feud between the two podcast powerhouses, especially after Earle skipped Cooper’s Unwell Super Bowl party. Fans got their juiciest tease yet when Alix, replying to a TikTok fan basically begging for the backstory, shot back, How much time do you have? fueling buzz that the rivalry was real. People Magazine recapped that the friction set in back in March, when Earle—one of Unwell’s marquee stars since 2023—exited Hot Mess amid behind-the-scenes “hot mess” drama, which Alix alluded to in a recent Wall Street Journal interview. Alix keeps hinting that Hot Mess might return, but with a fresh format. Until then, she’s amplifying her life to her massive audience on YouTube—think vlogs, candid shots with family, and behind the scenes with her NFL boyfriend, Braxton Berrios. Speaking of Berrios, Alix has been giving fans a homey look into their long-distance romance as she temporarily relocated to Houston for his Texans training camp. According to the Houston Chronicle, she’s been posting “Get Ready With Me” vlogs from Braxton’s house, supporting him at practice, and sharing slices of everyday coupledom, from laundry duty to binging Amazon Prime dramas. Sportskeeda quoted her reflecting on their new challenge: “When it comes to our communication, it is harder than usual… but it has definitely just been a different obstacle.” Meanwhile, Alix made waves offline by surprising University of Texas sorority sisters during rush week. TMZ reported she joined Zeta Tau Alpha, ADPi, and Chi Omega for TikTok collabs and to hype up the next gen of Greek life, all while rocking a red polka-dot mini dress that landed her in the sports gossip columns. On the business scene, Alix has ascended into the upper echelon of female YouTubers in earnings, cultural pull, and strategic brand launches—BrandVM and Variety both highlight her as one of the top business-savvy creators, launching products, investing in media, and inking lucrative partnerships. She also recently debuted a new alcohol brand, Sip Margs, continuing her streak as a taste-making entrepreneur, which TikTok’s founder roundups confirm. There’s no slowing her modeling grind either. Alix just dropped new behind-the-scenes snaps from her upcoming 2025 Sports Illustrated Swimsuit shoot on Instagram, flaunting a series of Jamaican beach looks and reaffirming her spot as an “SI family” favorite, after debuting on their first-ever digital cover in 2024. As for Dancing With the Stars season 34 rumors and This content was created in partnership and with the help of Artificial Intelligence AI.