047 - SEO or Google Ads?

In episode 47 of the SEOLeverage Podcast, Gert Mellak compares SEO and Google Ads as marketing strategies. He discusses the advantages and drawbacks of each, focusing on their roles in visibility, costs, and long-term benefits. The episode helps businesses decide which approach suits their goals and budget.

Choosing the right marketing strategies can be quite confusing for someone who is just starting out. What will you focus on first to get better results? Or the better question is, which is better SEO or Google Ads?

SEO is often the first thing people try because unlike Google Ads or Facebook Ads, it's free. But if you really aren't aware of how SEO works, it is not likely to give you enough traction to lead to more conversions. Hear what is Gert's recommendation on which to take, SEO or Google Ads.

Podcast Highlights:

00:00 Prologue

00:44 Introduction of the topic

01:16 Why do people often prefer SEO over Google Ads?

01:57 What does it mean that an offer is already validated?

02:35 How is validation different when it comes to SEO?

03:46 In what way does Google Ads on top of SEO traffic help in marketing strategies?

06:09 What is PPC in Google Ads? Why is it not advisable for someone with a low budget?

07:55 When starting out, why is it better to start with Google Ads?

08:13 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(100)

096 - AI Content Detection with Jonathan Gillham

096 - AI Content Detection with Jonathan Gillham

In episode 96 of the SEOLeverage Podcast, Gert Mellak and Jonathan Gillham discuss AI content detection. They explore how to identify AI-generated content, the potential uses and limitations of AI in ...

17 Helmi 202328min

095 - How to Run an Audio Summit with Anke Herrmann

095 - How to Run an Audio Summit with Anke Herrmann

In episode 95 of the SEOLeverage Podcast, Gert Mellak and Anke Hermann discuss the concept and execution of audio summits. They explore how this format differs from traditional video summits, offering...

10 Helmi 202335min

094 - What is Content Design?

094 - What is Content Design?

In episode 94 of the SEOLeverage Podcast, Gert Mellak discusses the concept of content design, focusing on how to make content easily discoverable and engaging for users. The episode emphasizes aligni...

3 Helmi 20236min

093 - Case Study: 80% Traffic Drop - Conversions Rising

093 - Case Study: 80% Traffic Drop - Conversions Rising

In episode 93 of the SEOLeverage Podcast, Gert Mellak discusses a case study where a website's traffic dropped by 80%, yet conversions increased. The episode explores how focusing on relevant content ...

27 Tammi 20236min

092 - Chat GPT and SEO

092 - Chat GPT and SEO

In episode 92 of the SEOLeverage Podcast, Gert Mellak explores the use of ChatGPT in SEO. He discusses the benefits and limitations of AI-generated content, including potential issues with accuracy an...

20 Tammi 20236min

091 - Ignite your SEO (and pick a date)

091 - Ignite your SEO (and pick a date)

In episode 91 of the SEOLeverage Podcast, Gert Mellak emphasizes the importance of setting a specific date to start taking SEO seriously. He discusses strategies for consistently implementing SEO camp...

19 Tammi 20236min

090 - The Knowledge Panel and Brand SERPs in Google with Jason Barnard

090 - The Knowledge Panel and Brand SERPs in Google with Jason Barnard

In episode 90 of the SEOLeverage Podcast, Gert Mellak talks with Jason Barnard about Google's Knowledge Panel and Brand SERPs. They discuss the importance of accurately representing your brand online,...

7 Loka 202244min

089 - How to Grow a SAAS With SEO with Kevin Sahin

089 - How to Grow a SAAS With SEO with Kevin Sahin

In episode 89 of the SEOLeverage Podcast, Gert Mellak and Kevin Sahin discuss strategies for growing a SaaS business using SEO. They explore the importance of content marketing, building backlinks, an...

16 Syys 202238min

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