055 - SEO with Champagne Glasses

In episode 55 of the SEOLeverage Podcast, Gert Mellak uses the analogy of champagne glasses to explain link equity in SEO. He discusses how properly managing internal links can distribute "link juice" throughout a website, enhancing the authority of lower-tier pages. The episode provides actionable tips for optimizing internal linking to boost SEO performance.

Take a look at the visual of the bubbly champagne flowing seamlessly from glass to glass down to the bottom. This is the same concept for the links that flow through your site, following the pathways created by internal links. Like most websites the majority of the inbound links should be pointing to your home page. That means you need to ensure that the leads, using the internal links are shared with the other pages on your site.

Podcast Highlights:

00:01 Prologue

00:44 Introduction of the episode

01:20 The analogy of the champagne glass pyramid with SEO optimization.

01:59 Why is it important to do the internal linking correctly, so that the bottom of the pyramid also gets its share of the champagne (leads)?

02:43 How can you ensure that the pages that generate leads will get the most traffic and thereby also gain the most authority?

03:55 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com