WHAT IS PPC AND GOOGLEADS
Within the context of #SEM, you may have heard the acronym '#PPC' and wondered what it meant, or maybe you just wanted to know more about it. #PPC stands for #PayPerClick. This is a model of# payment for #digitaladvertising, where the #advertiserpays a fee every time their #ad is clicked. Depending on the #fee for the #click, the #profit can vary from a net loss to a very generous gain, but it all depends on your #targetaudience, as well as how #optimized your ad is for the #searchengine. #Programs like #GoogleAdwords (or just #GoogleAds) use an #auctioning #system. It works sort-of like this-- Your #ad is thrown into a hat with many other #ads and appears in a user's #searchresult. This is far from random though, as whether or not the #ad appears depends on many, many different aspects, like #ad #quality, and more #importantly, #targetaudience and #keywords, as well as your #bid, and how high you're willing to #bid. While more money may mean more #clicks, this isn't completely the case, as many different factors, your #control can grow the chances that your #ad will appear. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
10 Touko 20211min
Digital Marketing on Game Theory?
Both #DigitalMarketing and #GameTheory are #strategictools to reach a #professional level of #competitiveness. Therefore, #marketers should apply #GameTheory #tactics in order to master #marketingskills. “Life is a #Game. Be the #gamechanger whom everyone respects !“ #Marketing is nothing but a #game, which has rules, players, #strategies, #schemes, cunning, #objectives, and finally rewards only for Winners !! In general, #businesses observe what others are performing which would ease their #strategic #decision-making. Then they act upon based on well-planned #structured tactics like a “master hunter” which eventually brings the ultimate prize. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
10 Touko 20212min
5 Principles to note in your Marketingplan
#SarahMcguire defines a #MarketingPlan as a report that outlines your #marketingstrategy for the coming year, quarter, or month. A #marketingplan includes #objectives that explain what you are trying to #achieve. A lot of people have an #idea of what they want to do and how they want to do it but the little #details around the idea make it seem impossible. Many people have been trying to start #businesses and the fine details don’t seem right. Some people have only #managed to have a full-proof #strategy after some years. The following are #important basics that one needs to #master in their #marketingplan. 1. #Targetaudience A good #marketingplan consists of a #targetaudience that is clearly defined. A clearly defined #audience helps in messaging because when one #develops key messages, they are able to speak to the #specificaudience. To narrow your #targetaudience, a #marketsegmentation is a must because you are now focusing on the four types of #segmentation which include #demographics, #Psychographic, #geographic and #behavioral. Reaching an #audience means that they are willing to listen to you, a good #marketingplan will have to explain why you think your #audience would actually listen to you. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
10 Touko 20212min
5 WAYS TO MAXIMIZE TRAFFIC TO YOUR BLOG
#Blogging began with self-published diary-style entries on #websites but has since evolved as many #businesses have taken to adding #blogs onto their #corporatewebsites. The question for #businesses today then is what #strategies they can use to get the most #traffic. This #blog post will focus on providing helpful tips on how to do so effectively by focusing on five #strategies. 1. #ContentCalendar Firstly, the most #important step is to gather your team and put together a #contentcalendar as this will allow you to #track and #schedule your #content. This will allow more control of the number of #topics covered, and ensure that #content is published regularly. 2. Create #content with #SEO in mind The key here is to remember that #blogging has evolved far beyond diary-style entries. Therefore, when putting together the #contentcalendar, the #organization should conduct a thorough #keywordsearch that will drive the nature of the #content and #topics covered. The idea here is to allow #Google to pick up your #blog as relevant when people use that #searchengine to find information. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
10 Touko 20212min
Why should businesses do SEO?
Have you been wondering why #SearchEngineOptimization (#SEO) is so important and why #businesses need it? If you have, you’re on the right page. As the world has become reliant on the #internet over the years, #businesses have had to put a lot more effort into their #websites and #onlineplatforms. People spend hours on the #internet so wouldn’t it make sense to find the best ways to drive #traffic to your #website? Why is #SEO important? #SearchEngineOptimization allows #Google to decide which #websites should be ranked on its first page. The #SEO process holds such great #importance because #Google uses the appropriate methods to decide which #websites are worthy of having a high ranking. The decision is based on how relevant the #website is to a #specificsearch. As users, we almost never click on #Google’s second page to find the answers to our questions, which is why it is so important to rank on the first page. If #SEO did not exist, we would have to go through hundreds of #websites before finding the answers to our questions. Since #searchengines organize #websites from most relevant to least relevant, they allow us to find the #information we are looking for in the fastest way possible. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
10 Touko 20212min
Can you become a Digital Marketing Professional?
How does one become a #DigitalMarketingProfessional? When we first consider the definition of #DigitalMarketing, what do we mean? Behind the bells and whistles of fancy terms like #SEO and #CRM, the basic definition is quite simple. Using the #internet to #advertise one’s product or service. Simple right? Is it really that simple though? Do you have the #equipment? Do you have the #skills? Finding the #right #DigitalMarketingProfessional #Education Can anyone become a #digitalmarketer? Read more: https://blog.thedigitalmarketinginstitute.org/can-anyone-become-a-digital-marketing-professional/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
10 Touko 20213min
4 easy steps to become a DigitalMarketer
#Digitalmarketing is an #advertising #technique that can be done through many different #digitalplatforms such as, #GoogleAdWords, #socialmedia, #emailmarketing and many more. Using these #internetmarketingtechniques helps the company to grow their #businesses. In this #pandemic, not only #consumers, but the #companies are also heavily relying on #internetmarketing, to read reviews of the #products and #services, #orderonline, and contact the seller or the #customer. Find your area of #specialization - Personal #branding - Build your #portfolio - Brush up your #knowledge Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
10 Touko 20211min
HotelIndustry during COVID
The #COVID19 #pandemic took the world by storm, its effects changed the #travelecosystem hub forever, taking millions of lives and livelihoods. One of the hardest-hit industries that will still take years to #recover #postpandemic is the #hotel #industry. The #hospitalityindustry took a hard hit, as #decisions had to be made to #shutdown #hotels, #restaurants, #themeparks, #cinemas, not to mention the entire disruptive effect and impact on #worldwidetourism. While some #hotels shut down during #covid, some #hotels #worked with certain #hospitals and the #government and made their venues available for #hospitalbeds and #hospitalemployees. #Hotels are still struggling to keep their doors open and are unable to #rehire all their #staff, let alone their #mortgage #payments due to the historic drop in #traveldemand. Read more: https://blog.thedigitalmarketinginstitute.org/hotel-industry-during-covid/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
10 Touko 20211min
