23: Unlocking the secrets of strategic account prospecting: 25% reply rate via cold email, using ChatGPT, and triggers for C-level executives - Yann Merlaud⁠⁠, Strategic BDR at Celonis

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In this episode, I talk with ⁠Yann Merlaud⁠, Strategic Business Development Representative at Celonis.

We talk about prospecting strategic accounts and engaging with C-level executives.

Yann shares his knowledge on how to find valuable information in annual reports and earnings calls, as well as how to utilize ChatGPT to enhance your SDR skills and craft compelling cold emails.

Yann dives deep into the triggers that capture the attention of C-level executives and reveals his proven strategies for achieving an impressive 25% reply rate from top decision-makers.

We also discuss the power of bringing your executives on calls with prospects, and how it can improve the overall success of your sales efforts.

Yann's impressive stats:

• 135% avg. achievement on opportunity targets (last 10 months)
• 86% meeting-to-opportunity rate through deep account research & strategic targeting
• 15+ C-level meetings with the biggest French companies (+10bn in Revenue) via outbound prospecting, and 50+ VP/SVP meetings

Follow Yann https://www.linkedin.com/in/yann-merlaud/

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Follow me on LinkedIn: ⁠https://www.linkedin.com/in/elriclegloire/