Ep. 1964 Barbara Fitzgerald | Masterclass US Wine Market With Juliana Colangelo

Ep. 1964 Barbara Fitzgerald | Masterclass US Wine Market With Juliana Colangelo

Welcome to Episode 1964 on Italian Wine Podcast, Masterclass US Wine Market With Barbara Fitzgerald. In this episode, we delve into the Italian wine industry's thriving Direct to Consumer channel, exploring its remarkable growth potential and how wineries can leverage this evolving landscape to bolster customer engagement and increase revenue in a competitive market. More about today’s guest: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram @aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com More about Juliana Colangelo: Juliana Colangelo is a leading communications and marketing professional for the beverage alcohol industry. Currently, Juliana is a Senior Brand Manager at Frederick Wildman, where she is focused on building their Italian wine portfolio. Prior to that, she led the California Division as a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. for over 10 years. During her tenure at C&P, Juliana led the development of the California office, growing the agency’s domestic presence to a dedicated office of 15 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022 Juliana became a Vinitaly International Academy Italian Wine Ambassador. Connect: Instagram: www.instagram.com/julezcolang/ Facebook: www.facebook.com/jules.colangelo/ Twitter: twitter.com/JulezColang LinkedIn: https://www.linkedin.com/in/juliana-colangelo-mba-04345539/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 65 Monty Waldin interviews Paolo Galassi (Terre Cevico) | Discover Italian Regions: Emilia-Romagna

Ep. 65 Monty Waldin interviews Paolo Galassi (Terre Cevico) | Discover Italian Regions: Emilia-Romagna

Episode 65 opens a series of interviews dedicated to wine coops in Italy. In this episode, Monty Waldin meets Paolo Galassi, CEO of Terre Cevico, the Cevico Group Consortium that includes “cooperative companies that have been active in wine-growing for over 60 years.” Monty and Paolo discuss the richness of Emilia Romagna in food and wine. They talks about Romagna’s native grape varieties such as Sangiovese and Trebbiano and the numerous projects the coops are undertaking in another beautiful Italian region. [This podcast has been recorded during Vi.Vite an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

13 Joulu 201712min

Ep. 156 Monty Waldin interviews Richard Kershaw MW (Kershaw Wines, South Africa) | Italian Wine Personalities

Ep. 156 Monty Waldin interviews Richard Kershaw MW (Kershaw Wines, South Africa) | Italian Wine Personalities

In this episode Monty Waldin interviews Richard Kershaw MW and owner of the Kershaw Wines in South Africa. Monty’s long time friend Richard talks about the possibility of planting Italian native grapes in South Africa, about the South African wine market at an international level, and the Master of Wine programme. Tune in to find out also which Italian wine Richard has in its cabinet!

26 Marras 201720min

Ep. 64 Monty Waldin interviews Francesco Zonin (Zonin 1821) | Discover Italian Regions: Veneto

Ep. 64 Monty Waldin interviews Francesco Zonin (Zonin 1821) | Discover Italian Regions: Veneto

In this podcast Monty Waldin meets Francesco Zonin (Zonin 1821) for an interesting discussion on marketing Italian wine and the different psychological perceptions of wine in different cultures. Fran-cesco talks about his father’s “wine” travels in the 70s in places like Australia, New Zealand, Chile, California, Brazil, Argentina, and his stop in Virginia where the family owns Barboursville Vineyards. Francesco talks about the complexities of marketing and communicating Italian wines in today’s rich landscape of social media and communication technologies.

16 Loka 201711min

Ep. 63 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 2 | Discover Italian Regions: Marche

Ep. 63 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 2 | Discover Italian Regions: Marche

In the second part of Monty Waldin’s interview to Gianluca Garofoli, Monty and Gianluca discuss the Garofoli family history which dates back to and intersects with the mid-nineteenth century Italian Risorgimento, the political, economic and cultural movement that led to the Italian Unification from 1861 onwards. Monty and his guest also continue their conversation about the Marche terroirs and the Garofoli styles of wine.

10 Loka 20179min

Ep. 62 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 1 | Discover Italian Regions: Marche

Ep. 62 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 1 | Discover Italian Regions: Marche

In this two-part episode Monty meets Gianluca Garofoli of Garofoli Vini in Marche. Monty and Gianluca talk about the Marche region and Garofoli’s Verdicchio dei Castelli di Jesi “Podium” wine. Monty and Gianluca also talk about wine and food pairings, particularly their Verdicchio-based wines combined with Asian food. Tune for part 1 of another exciting conversation about Marche and a fantastic Verdicchio terroir!

9 Loka 201714min

Ep. 61 Monty Waldin interviews Chiara Lungarotti (Lungarotti Winery) | Discover Italian Regions: Umbria

Ep. 61 Monty Waldin interviews Chiara Lungarotti (Lungarotti Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin talks to Chiara Lungarotti at the Lungarotti Winery in Umbria. The Lungarotti winery put Umbria on the wine map of Italy with the production of their famous wine Rubesco, a perfect wine for a typical lentil soup and other Umbiran produce such as black truffles. Tune in to listen to Chiara’s family history and her childhood memories walking and working in the vineyard with her father Giorgio.

3 Loka 20178min

Ep. 60 Monty Waldin interviews Giovanni Manetti (Fontodi Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 60 Monty Waldin interviews Giovanni Manetti (Fontodi Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Giovanni Manetti, owner of Fontodi Winery in Panzano, in Chianti Classico. Monty and Giovanni discuss the family history of Fontodi and their way of following biodynamic principles of viticulture. Giovanni also comments on how biodynamic viticulture helps the vineyard cope better with the challenges of global warming. Join Monty Waldin for another exciting conversation with a great Italian wine personality!

2 Loka 201711min

Ep. 59 Monty Waldin interviews Paolo Berluti (La Calcinara Winery) | Discover Italian Regions: Marche

Ep. 59 Monty Waldin interviews Paolo Berluti (La Calcinara Winery) | Discover Italian Regions: Marche

In this episode, we return to the beautiful Conero area of Marche where Monty Waldin meets Paolo Berluti at La Calcinara Winery. Tune in to learn more about organic viticulture, Montepulciano grapes and the importance of insects in the vineyard. Join Monty and Paolo for a "smooth and relaxed" cin cin with Rosso Conero!

25 Syys 201711min

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