Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2103 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, our new host Barbara Fitzgerald interviews Polly Hammond, a leading digital marketing consultant. In this episode they discuss how to give an approachable edge to wine, both for the general US market and more specifically the younger generations. Tune in for tips, tools and skills being used to make wine more accessible to more key audience segments. More about today’s guest: Polly Hammond Polly Hammond is the Founder and CEO of 5forests, an award-winning digital marketing agency specializing in the wine, beer, and spirits industries. She splits her time between Barcelona, Bordeaux, and Napa, consulting, writing, and speaking about the trends that impact today’s lifestyle businesses. In addition, she’s hosted over 100 podcasts on the subject of wine marketing, sits on the board of the Areni Global think tank, and serves as advisor to regional bodies worldwide. As a graduate of the University of Southern California, Polly has a deep and abiding love affair with Behavioural Economics, and bases 25+ years of experience on insights into all the crazy and irrational reasons consumers engage with brands. She approaches each client experience with empathy and understanding for what it takes for an independent business to adapt and thrive in the real world. Connect: Website: https://5forests.com/ Insta: https://www.instagram.com/5forests/ Linkedin: https://www.linkedin.com/in/p-hammond-5f/ TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram @aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 99 Monty Waldin interviews Alessandro Medici (Medici Ermete Winery) | Discover Italian Regions: Emilia-Romagna

Ep. 99 Monty Waldin interviews Alessandro Medici (Medici Ermete Winery) | Discover Italian Regions: Emilia-Romagna

In this podcast Monty Waldin meets Alessandro Medici, the youngest generation of the Medici at the Medici Ermete winery in Emilia-Romagna. Alessandro talks about how the perception and consumption of Lambrusco has changed worldwide, from its popularity in the 1970s when James Bond would ask for a glass of Lambrusco instead of Champagne, to a kind of downgrading as “cheap” wine in more recent years. Alessandro tells the story of his family along with their contribution to a Lambrusco renaissance and a commitment to make sophisticated and refined Lambrusco wines. Tune in also to discover food pairings with Lambrusco and Medici’s organic viticulture in one of their vineyards!

17 Huhti 201823min

Ep. 98 Monty Waldin interviews Logan Lee (Wine Awesomeness) | Monty Waldin's Let's Talk Wine Biz

Ep. 98 Monty Waldin interviews Logan Lee (Wine Awesomeness) | Monty Waldin's Let's Talk Wine Biz

Is wine snobby? Created by Logan Lee, Wine Awesomeness brings wine to millennials in an alternative and catchy way. Tune in to Episode 98 of the Italian Wine Podcast and listen to Monty Waldin chatting to Logan on how to create a digital and fun way to discover the world of wine (with no snobbery!). Join us for our weekly episode of the Let’s Talk Wine Biz - #wine2wine series.

10 Huhti 201813min

Ep. 97 Monty Waldin interviews Leonardo Bellaccini (San Felice) | Discover Italian Regions: Tuscany / Toscana

Ep. 97 Monty Waldin interviews Leonardo Bellaccini (San Felice) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Leonardo Bellaccini, oenologist at San Felice Group in Castelnuovo Berardenga in Chianti Classico, Tuscany. Monty and Leonardo talk about viticulture and climate change as well as the markets for Chianti wines. Leonardo also discusses the tradition of vin santo and food and wine pairings with Chianti Annata, Riserva, and Gran Selezione. Tune in also to find out San Felice’s future plans of expansion!

10 Huhti 201823min

Ep. 96 Monty Waldin interviews Paul Howard (Wine Alchemy) | Monty Waldin's Let's Talk Wine Biz

Ep. 96 Monty Waldin interviews Paul Howard (Wine Alchemy) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin talks to Paul Howard wine writer, educator. and owner of WineAlchemy Limited an expert in blockchain. Paul and Monty discuss the perception of Italian wine on the English market and the ins and outs of blockchain. Tune in to learn more about blockchain technology in the wine industry!

9 Huhti 201816min

Ep. 95 Monty Waldin interviews Alessandra Boscaini (Masi Agricola) | Discover Italian Regions: Veneto

Ep. 95 Monty Waldin interviews Alessandra Boscaini (Masi Agricola) | Discover Italian Regions: Veneto

In this episode, Monty Waldin interviews Alessandra Boscaini at Masi Agricola in the Veneto region. This iconic family winery, at the heart of the Amarone revolution, was founded in 1772 and has been very successful internationally. Monty and Alessandra talk about Masi’s foreign markets in the United States and China. They also talk about climate change and the organic projects in Argentina and Tuscany of the Masi Group.

3 Huhti 201815min

Ep. 94 Monty Waldin interviews Mike Madaio (Palate Press) | Discover Italian Regions: Emilia-Romagna

Ep. 94 Monty Waldin interviews Mike Madaio (Palate Press) | Discover Italian Regions: Emilia-Romagna

In this episode Monty Waldin meets Mike Madaio, wine journalist, blogger, and Vinitaly International Academy Italian Wine Ambassador. Mike also serves on the editorial board for Palate Press, and his writing has appeared in publications such as Wine Enthusiast, Undiscovered Italy and Edible Philly. Mike speaks about the evolution of food and wine blogging and of blogging more in general. Monty and Mike also discuss the notion of “taste” in relation to wines. Tune in for another episode of our “Let’s talk wine biz – wine2wine series” to learn more about wine and digital storytelling!

2 Huhti 201821min

Ep. 93 Monty Waldin interviews Enrico Drei Donà (Drei Donà Winery) | Discover Italian Regions: Emilia-Romagna

Ep. 93 Monty Waldin interviews Enrico Drei Donà (Drei Donà Winery) | Discover Italian Regions: Emilia-Romagna

In this episode Monty Waldin meets Enrico Drei Donà, owner of the Drei Donà winery in Emilia-Romagna. Enrico and Monty discuss the historic area where Sangiovese originated and the Predappio denomination. Enrico tells Monty all about his family history and the wines they produce. Tune in also to discover a typical native grape variety of the area, Uva Longanesi!

27 Maalis 201818min

Ep. 92 Monty Waldin interviews Jeffrey Porter (Batali & Bastianich Group) | Monty Waldin's Let's Talk Wine Biz

Ep. 92 Monty Waldin interviews Jeffrey Porter (Batali & Bastianich Group) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin talks to Jeffrey Porter, Beverage Director at Batali & Bastianich Hospitality Group in New York. Jeffrey shares his exciting and multifaceted professional story in the beverage industry in the US, from his experience as a sommelier in restaurants in the Napa Valley, to winemaking in California, to his current experience—with an Italian twist!—with the Batali & Bastianich Hospitality Group in New York. Tune in to meet a knowledgeable, dedicated, and humble sommelier sharing his passion for wine!

26 Maalis 201817min

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