Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2103 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, our new host Barbara Fitzgerald interviews Polly Hammond, a leading digital marketing consultant. In this episode they discuss how to give an approachable edge to wine, both for the general US market and more specifically the younger generations. Tune in for tips, tools and skills being used to make wine more accessible to more key audience segments. More about today’s guest: Polly Hammond Polly Hammond is the Founder and CEO of 5forests, an award-winning digital marketing agency specializing in the wine, beer, and spirits industries. She splits her time between Barcelona, Bordeaux, and Napa, consulting, writing, and speaking about the trends that impact today’s lifestyle businesses. In addition, she’s hosted over 100 podcasts on the subject of wine marketing, sits on the board of the Areni Global think tank, and serves as advisor to regional bodies worldwide. As a graduate of the University of Southern California, Polly has a deep and abiding love affair with Behavioural Economics, and bases 25+ years of experience on insights into all the crazy and irrational reasons consumers engage with brands. She approaches each client experience with empathy and understanding for what it takes for an independent business to adapt and thrive in the real world. Connect: Website: https://5forests.com/ Insta: https://www.instagram.com/5forests/ Linkedin: https://www.linkedin.com/in/p-hammond-5f/ TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram @aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 20 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Aglianico | Introduction to Aglianico, Glera, and Sangiovese

Ep. 20 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Aglianico | Introduction to Aglianico, Glera, and Sangiovese

Italian Wine Podcast aims to inform, educate, and entertain about Italian Wine. This episode introduces listeners to one of the many native grape varieties which are cultivated in Italy: the Aglianico. Join Monty Waldin chatting to wine expert and Scientific Director of the Vinitaly International Academy (2014-2018) Ian D’Agata. Ian is an award winning-wine writer, his book "Native Grapes of Italy" (University of California Press) received the prestigious Louis Roederer International Wine Writers’ Award in the category Book of the Year 2015. He has been writing and lecturing about food and wine for more than 25 years.

7 Touko 201714min

Ep. 18 Monty Waldin interviews Deborah Brenner of Women of the Vine and Spirits | Italian Wine Personalities

Ep. 18 Monty Waldin interviews Deborah Brenner of Women of the Vine and Spirits | Italian Wine Personalities

In this episode Monty Waldin interviews Deborah Brenner, Founder and President of Women of the Wine and Spirits, the “membership alliance dedicated to the support and advancement of women in the alcohol beverage industry.” Monty meets Deborah on the eve of the inauguration of the European chapter of Women of the Vine and Spirits, launched on 11 April 2017 during Vinitaly. Join Monty and Deborah for a compelling conversation about the work of the alliance in offering support and empowerment for women working in the wine and spirits business.

6 Touko 201719min

Ep. 19 Monty Waldin interviews Anselmo Guerrieri Gonzaga of Tenuta San Leonardo | Discover Italian Regions: Trentino-Alto Adige

Ep. 19 Monty Waldin interviews Anselmo Guerrieri Gonzaga of Tenuta San Leonardo | Discover Italian Regions: Trentino-Alto Adige

In this episode, Monty Waldin hosts Anselmo Guerrieri Gonzaga of Tenuta San Leonardo in Trentino to discuss regional grape varieties, their traditional methods of winemaking, interesting wine and food combinations, and ‘la botte’, an old and unusual wine bar in the heart of the San Leonardo estate. Tune in to Monty Waldin’s and his guests’ storytelling!

3 Touko 20178min

Ep. 17 Monty Waldin interviews Norbert Reinisch of Braida Winery | Discover Italian Regions: Piedmont / Piemonte

Ep. 17 Monty Waldin interviews Norbert Reinisch of Braida Winery | Discover Italian Regions: Piedmont / Piemonte

In this episode, Monty Waldin meets Norbert Reinisch of the Braida winery in Piedmont. Together they unveil the history of the Bologna family, the evolution and charm of Braida’s barbera wines and their suitability with some typical Piedmontese dishes. Not to miss if you love wines with a great character and versatility like barbera!

2 Touko 201710min

Ep. 16 Monty Waldin interviews Karoline Walch of Elena Walch Winery | Discover Italian Regions: Trentino-Alto Adige

Ep. 16 Monty Waldin interviews Karoline Walch of Elena Walch Winery | Discover Italian Regions: Trentino-Alto Adige

In this episode of Italian Wine Podcast, Monty Waldin talks to Karoline Walch of the Elena Walch wine estate founded in 1869 in Alto Adige. Karoline represents the fifth generation of wine-makers in her family. In the interview she talks to Monty about sustainable viticulture and indigenous grape varieties of Alto Adige, and about the reception of women working in the wine business.

25 Huhti 201713min

Ep. 15 Monty Waldin interviews Chiara De Iulis Pepe of Emidio Pepe | Discover Italian Regions: Abruzzo

Ep. 15 Monty Waldin interviews Chiara De Iulis Pepe of Emidio Pepe | Discover Italian Regions: Abruzzo

In this episode Chiara De Iulis Pepe of the Emidio Pepe wineries tells Monty Waldin about the benefits of growing grapes using pergola supports — a technique her estate has always successfully employed since the beginning. Chiara fondly describes how grape stomping at Emidio Pepe is also a tradition which brings the family together. Hear more about Montepulciano d’Abruzzo and the story of Chiara’s grandfather Emidio in this conversation with Monty.

24 Huhti 201710min

Ep. 14 Monty Waldin interviews Renzo Rosso of Diesel Farm | Discover Italian Regions: Veneto

Ep. 14 Monty Waldin interviews Renzo Rosso of Diesel Farm | Discover Italian Regions: Veneto

Fashion entrepreneur Renzo Rosso, generally known for being the “denim genius” who founded Diesel Jeans and a number of global fashion and lifestyle brands, is also a passionate wine producer. His Diesel Farm features over 100 hectares on the Marostica hills and grows Chardonnay, Merlot, Cabernet Sauvignon, and Pinot Nero. In the interview Rosso speaks about his humble beginnings, growing up on a farm and helping his father with the land and the animals. Join us for another Cin Cin with Italian Wine People!

5 Huhti 201713min

Ep. 12 Monty Waldin interviews Alessio Planeta of Planeta Winery | Discover Italian Regions: Sicily / Sicilia

Ep. 12 Monty Waldin interviews Alessio Planeta of Planeta Winery | Discover Italian Regions: Sicily / Sicilia

In this podcast Alessio Planeta of the Planeta Wineries talks to Monty Waldin about the history of his family wineries, five estates in beautiful spots around Sicily. Alessio tells Monty about his love for Sicily which he deems “the heart of the Mediterranean” not only for its wines but also for its food. He also tells Monty that “one of the greatest pleasures of life is to drink wine while you cook.” Join Monty Waldin on Italian Wine Podcast and stay tuned more “cin cin” with Italian Wine People, forthcoming after Vinitaly 2017.

8 Maalis 201710min

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