Aimee Song on Building a Brand Beyond the Instagram Feed
Ambition 2.017 Joulu 2020

Aimee Song on Building a Brand Beyond the Instagram Feed

Aimee Song is an influencer, fashion designer, blogger, author, and entrepreneur. Since launching her blog, Song of Style, in 2008, Aimee Song has become an international influencer with over 5 million followers. She is a member of the Forbes 30 under 30, and was featured by The Business of Fashion as one of the 500 people shaping the fashion industry. Whether she's being snapped on the streets at Paris Fashion Week or sharing her outfit of the day from dreamy locales, you've surely seen her inspiring style all over Instagram. Aimee has partnered with major brands from Chloe, La Mer to Volvo, and is also a bestselling author. Her book, Capture Your Style, was on The New York Times best-seller list with her follow-up, Aimee Song: World of Style published in 2018. Her brand has expanded into what influencers dream of building. Listen in as Aimee shares tips on building brands that last, and ways to grow a meaningful social media presence. This interview was recorded in front of a live audience at a Girlboss Rally with Sophia Amoruso. Watch this interview on Girlboss’s Youtube channel, here. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Stop stressing over email and use Mailman to shield you from unimportant emails. Minimize interruptions and make your days calmer and more productive. Try Mailman for free for three weeks at http://bit.ly/mailman_gb. If you like it, use the code GIRLBOSS to save 20% on your first year. Follow Aimee on Instagram at @songofstyle and @aimeesong Follow Girlboss on Instagram at @girlboss. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(322)

Petra Cortright, Artist

Petra Cortright, Artist

Petra Cortright is an artist for the digital age. She is renowned for her webcam self-portrait videos, which she uploads onto Youtube. Her work has gained serious recognition in the art world and has been featured in The New Museum, Rhizome, and the Venice Biennale. For the past two years Petra's collaborated with Stella McCartney on a series of video projects for her eponymous fashion line. On the podcast, Sophia and Petra discuss Petra's early competitive soccer days, collaborating with Stella, and loving internet trolls. This episode of #GirlbossRadio is brought to you by Freshbooks. If you believe that living your best life includes being your own boss, then you've got to try FreshBooks. Go to Freshbooks.com/GIRLBOSS for your free 30-day trial. And by Club W. Club W is a revolutionary new wine club that sends you wine directly to your door. Go to Clubw.com/GIRBOSS to get 50% off your next order. Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Helmi 201643min

Amanda Bacon, Founder and Owner, Moon Juice

Amanda Bacon, Founder and Owner, Moon Juice

Amanda Bacon grabs headlines, not only for her one-of-a-kind juices, but also for the celebrity clients who love what she makes. The founder and owner of the Los Angeles-based juice bar, Moon Juice, Amanda sees juice not just as nourishment, but as a tonic for improved beauty, balance, and overall well-being. Amanda shares her unconventional story of rising to the top, beginning with a job that isn’t usually equated with CEOs. This episode of #GirlbossRadio is brought to you by Freshbooks. If you believe that living your best life includes being your own boss, then you've got to try FreshBooks. Go to Freshbooks.com/GIRLBOSS for your free 30-day trial. And Squarespace. Start building your website today at Squarespace.com. Enter offer code GIRLBOSS at checkout to get 10% off! Squarespace — Build it Beautiful. Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Helmi 201644min

Moj Mahdara, CEO Beautycon

Moj Mahdara, CEO Beautycon

Moj Mahdara is always on the forefront of all things digital. Her current project? Beautycon Media. Beautycon is the global community of content creators, celebrities, fans and brands that come together to celebrate all things fashion, beauty, and style of the Gen Z and Millennial lifestyle. Prior Beautycon, Moj started two other digital agencies, MMA and Made with Elastic. On this episode, Sophia and Moj discuss Moj's college radio station days, creating brilliant brand partnerships, and how today's Beautycon girls embody the Riot grrrl movement. http://www.girlboss.com/    This episode of #GirlbossRadio is brought to you by Freshbooks. If you believe that living your best life includes being your own boss, then you've got to try FreshBooks. Go to Freshbooks.com/GIRLBOSS for your free 30-day trial. And Squarespace. Start building your website today at Squarespace.com. Enter offer code GIRLBOSS at checkout to get 10% off! Squarespace — Build it Beautiful. Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Helmi 201642min

Jessica Koslow, Chef and Owner Sqirl

Jessica Koslow, Chef and Owner Sqirl

Jessica Koslow has the food world talking. Her restaurant Sqirl's inventive take on breakfast and lunch has customers lining up for her signature rice bowls and jams. The New York Times food columnist Mark Bittman calls her dishes "downright revolutionary". But Jessica's career hasn't been a straight path to the kitchen. On this episode, Sophia and Jessica discuss Jessica's competitive ice skating days, sending a cold e-mail to #girlboss and chef Anne Quatrano, and the exciting future of Sqirl. http://www.girlboss.com/   This episode of #GirlbossRadio is brought to you by Club W. Club W is a revolutionary new wine club that sends you wine directly to your door. Go to Clubw.com/GIRBOSS to get 50% off your next order. And Squarespace. Start building your website today at Squarespace.com. Enter offer code GIRLBOSS at checkout to get 10% off! Squarespace — Build it Beautiful. Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Tammi 201631min

Gregg Renfrew, CEO Beautycounter

Gregg Renfrew, CEO Beautycounter

Gregg Renfrew is a serial entrepreneur. She was the CEO of the Wedding List, an online bridal registry company, which she sold to Martha Stewart Omnimedia in 2001. She's also consulted high end brands like Bergdorf Goodman and Intermix. In 2013, she launched her latest company, Beautycounter, a cosmetics line that creates safe, healthy and fashion forward beauty products. On the podcast, Sophia and Gregg discuss Gregg's early days at Xerox, her unexpected foray into politics, and Beautycounter's mission to better the world.   Today’s show is brought to you by Freshbooks. If you believe that living your best life includes being your own boss, then you’ve got to try FreshBooks. Go to FreshBooks.com/girlboss for your free 30-day trial. Today's show is also brought to you by MeUndies. MeUndies makes the world’s most comfortable underwear that come in tons of styles. Head to MeUndies.com/GIRLBOSS to get free shipping and 20% off your first order. Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Tammi 201643min

Christene Barberich, Global Editor-in-Chief & Co-Founder, Refinery29

Christene Barberich, Global Editor-in-Chief & Co-Founder, Refinery29

Christene Barberich is a media force. As the Co-Founder and Global Editor-in-Chief of Refinery29, Christene has grown the company from a niche website about New York boutique designers into a lifestyle brand that's expanding globally. Before founding at Refinery29, Christene held positions at The Daily, Gourmet Magazine, and The New Yorker. On this episode, Sophia and Christene discuss their parallel career trajectories, brand identity, and the late David Bowie. This episode is brought to you by Squarespace. When you decide to sign up for Squarespace, make sure to use the offer code GIRLBOSS to get 10 percent off your first purchase. This episode is also brought to you by FreshBooks. If you believe that living your best life includes being your own boss, then you've got to try FreshBooks. Go to Freshbooks.com/GIRLBOSS for your free 30-day trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Tammi 201649min

Courtney Love, Musician & Actress

Courtney Love, Musician & Actress

Courtney Love is outspoken, unapologetic, and fierce. Her band Hole was nominated for multiple Grammys and their albums Live Through This and Celebrity Skin went platinum. She's also a Golden Globe nominated actress. Courtney's iconic style has influenced the likes of Givenchy, Yves Saint Laurent, and now, Nasty Gal. The two discussed working with Andy Warhol, the price of fame, and their new Courtney Love x Nasty Gal collaboration.  Today's show is brought to you by Club W. Don't ever come home to a wine-free house again. Go to ClubW.com/Girlboss for 50 percent off your first over. ClubW.com/Girlboss Today's show is also brought to you by FreshBooks. FreshBooks makes creating and sending invoices, organizing your expenses, and tracking your hours the easiest part of your day. Go to Freshbooks.com/girlboss for your free 30-day trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Tammi 201657min

#GirbossRadio Sophia and Liz Holiday Special

#GirbossRadio Sophia and Liz Holiday Special

On this festive mini episode of #GirlbossRadio Sophia and Liz talk about  nose hair trimmers (among other things) and their #Girlbossmoment of the year! Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Joulu 20159min

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