The Found Podcast with Molly Knuth27 Helmi 2024

155: Coaching Call "How do I organize and execute my marketing content?"

Have you ever wished you could just ask an expert, "How the heck do I do this…in simple terms?" That's exactly what I thought as I was planning out 2024 content for The Found Podcast: Why not give entrepreneurs and small business owners an opportunity to ask real questions in real time and get real answers that matter to them? In this new episode format called "Coaching Calls," a small business owner/entrepreneurs is given an opportunity to submit a question they would like me to answer about marketing, business growth, personal development, or anything that's on their mind! Today's submission is from an Iowa friend who asked, "How do you organize and execute your content creation to support your audience and marketing?" This is a layered question, but it's one I think we all should consider this year more than ever in our business marketing. Strategy is the name of the game in small business marketing in 2024 We are not throwing spaghetti at the wall, friends. We are running a business. And running a business is most enjoyable, profitable, and impactful when we have a clear plan of serving our clients and customers. This translates to our marketing too! We want to make sure that all forms of our business' marketing, whether print materials, social media, on our website, or in face-to-face conversation, is cohesive, clear, and compelling for our ideal clients/customers. As business owners, we don't have time to waste spending hours creating marketing materials and digital content that feels disjointed and confusing, we want to be able to follow a strategic plan that guides our audience so they know about us, understand how we help them, experience a bit of what it's like to work with us, and ultimately choose to become our clients and customers. How do we do this? Start by answering the following:

what are your goals?
who is your ideal client/customer? how do they spend their time? what do they love? what do they not love?
how do you talk to your ideal client/customer?

Then move into mapping out what to talk about and what you want to sell on a paper calendar. Jot down important dates and events for the month, assign a theme to the month, and identify various tips, products, or services that tie into that theme so your ideal clients how you help them solve their problems. In today's episode, I provide a variety of examples for planning a social media marketing calendar for both product and service-based businesses so you can have strategy guiding your content creation. A little more about our guest today… Maryann Baldwin is the founder and owner of The Works in Lansing, Iowa. She is passionate about helping entrepreneurs, small business owners and dreamers go after and achieve their goals. Through her business' Office Works, Kitchen Works, and Innovation Works, Maryann helps local dreamers and doers launch, grow, and remain competitive in the business market. Learn more about Lansing Works To find out more about Maryann and what her business offers, visit https://www.lansingofficeworks.com/ or give them a follow over on Instagram, Facebook, or LinkedIn!

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(276)

Episode 20: Social Responsibility

"This is my year!" "Here's to 2021!" "Let's do this!" On Monday, January 4, I was inspired, lit up, and ready to tackle all my big goals for the new year. Were you too? Ready to kick ...

12 Tammi 202133min

Episode 19: Mailbag 2.0

NEW, NEW, NEW! Hot off the mic this week is an episode all about your burning questions! On Instagram, followers submitted the musings on their hearts and minds, and we dive into each with short segm...

5 Tammi 202157min

Episode 18: New Year, Focused You

2020 doesn't have to be a lost year. For some of us it was hard, full of obstacles and ever-changing rules and challenges. And some of us had huge health battles to overcome. The closing of a chapter....

29 Joulu 202032min

Episode 17: Small-Town Holidays in 2020

How many of you have paused recently to look around and say "man, what a year?" In this holiday season of 2020, we are facing some unique challenges and changes to our traditional holiday celebra...

22 Joulu 202020min

Episode 16: Business Marketing Year-End

Business Marketing Year-End As we all say a collective goodbye to 2020 (and good riddance), there are a few things we need to do as business owners to get our marketing in line for '21. Yes,...

15 Joulu 202031min

Episode 15: Mental Edits with Dawn Kress

This week at the Small-Minded Podcast by Molly Knuth Media we welcome Dawn Kress, wife, mom, ag-vocate, virtual educator and chaos coordinator, to the podcast. I first met Dawn in the spring of 201...

8 Joulu 202054min

Episode 14: Empowering Female Entrepreneurs with Janene King

This week at the Small-Minded Podcast by Molly Knuth Media we welcome Janene King, founder of Empower Her Co, a community of female entrepreneurs. When I first met Janene in early 2018, it was immedia...

1 Joulu 202044min

Episode 13: Creating with Canva

I admit it…I am a serial content consumer. I follow influencers, mentors, people in my same line of work, celebrities, local celebrities, to get an idea of what they're posting and how I can incorpor...

24 Marras 202022min