Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2119 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews Ben Salisbury, a consultant, coach, content creator, public speaker, thought leader and subject matter expert for the wine & spirits industry. In this episode they discuss how wine producers can stay afloat and even thrive in an industry with too little distributors compared to increasing number of producers, through tactics such as email marketing and lead generation. More about today’s guest: Ben Salisbury Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly. Connect: Website: https://salisburycreative.com/ Insta: https://www.instagram.com/winesalesstimulator/ Linkedin: https://www.linkedin.com/in/ben-salisbury-7660511/ Facebook: https://www.facebook.com/salisburycreative TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram www.instagram.com/aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 121 Monty Waldin interviews Antonio Capaldo (Feudi San Gregorio) | Discover Italian Regions: Campania

Ep. 121 Monty Waldin interviews Antonio Capaldo (Feudi San Gregorio) | Discover Italian Regions: Campania

In this podcast Monty Waldin meets Antonio Capaldo, owner of the Feudi San Gregorio winery in the Campania region. Tune in to discover Antonio’s personal story, from his studies and jobs abroad in finance to his journey home working in the family business. Antonio tells Monty about Feudi’s 2,000 year old vines and his vision to combine tradition and innovation. Monty and Antonio discuss the Italian and international markets for Southern Italian wines, wine tourism, and Feudi San Gregorio’s signature wines such as Taurasi, Greco di Tufo, and Fiano di Avellino.

3 Heinä 201813min

Ep. 120 Monty Waldin interviews Matteo Basili (Benedetti & Grigi Winery) | Discover Italian Regions: Umbria

Ep. 120 Monty Waldin interviews Matteo Basili (Benedetti & Grigi Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Matteo Basili, winemaker at Benedetti & Grigi Winery in Montefalco, Umbria. Matteo tells Monty about his previous experience as a winemaker in Australia and his current work for Benedetti & Grigi with Sagrantino grapes in Umbria. Monty and Matteo go deep into the work done in vineyard and in the cellar to make Sagrantino wines. They also discuss the potential of Sagrantino grapes to be cultivated in Australia. Tune in for a close-up on Sagrantino winemaking practices!

2 Heinä 201811min

Ep. 119 Monty Waldin interviews Carole Bouquet (Sangue d'Oro Winery) | Discover Italian Regions: Sicily / Sicilia

Ep. 119 Monty Waldin interviews Carole Bouquet (Sangue d'Oro Winery) | Discover Italian Regions: Sicily / Sicilia

In this episode Monty Waldin meets world-famous actress Carole Bouquet who has been making Passito di Pantelleria on the Pantelleria islands for over a decade. Carole talks passionately about Italy, wine, and her forays in the wine world. She tells Monty about the rich history and beauty of the island of Pantelleria where her Sangue d’Oro Passito is made.

26 Kesä 201820min

Ep. 118 Monty Waldin interviews Liu Pambuffetti (Scacciadiavoli Winery) | Discover Italian Regions: Umbria

Ep. 118 Monty Waldin interviews Liu Pambuffetti (Scacciadiavoli Winery) | Discover Italian Regions: Umbria

In this podcast Monty Waldin interviews Liu Pambuffetti at Scacciadiavoli Winery in the Montefalco area in Umbria. Liu talks about the origin of the Scacciadiavoli name that is also the name of the area. Liu tells Monty about her training in Bordeaux and how her studies in France have informed the winemaking in her family business. Liu describes the wines produced by Scacciadiavoli winery, including Sagrantino-based Montefalco Rosso, Trebbiano Spoletino, Sparkling Sagrantino, Sparkling Rosé and Sagrantino Passito. Tune in also to find out some interesting wine and food pairings!

25 Kesä 201831min

Ep. 145 Monty Waldin interviews Lorenzo Piccin (San Martino Winery) | Discover Italian Regions: Basilicata

Ep. 145 Monty Waldin interviews Lorenzo Piccin (San Martino Winery) | Discover Italian Regions: Basilicata

In this episode Monty Waldin interviews Lorenzo Piccin, owner of the San Martino Winery in the Vulture area of the Basilicata region. The winery produces outstanding Aglianico del Vulture wines, the “Arberesko” and “Siir” Aglianicos. Its vineyards are located between 500 and 600 meters on the sea level, in an area populated by Albanian linguistic and cultural minorities. Tune in also to learn how to cook a local delicacy, the “Cruschi” peppers!

25 Kesä 201816min

Ep. 127 Monty Waldin interviews Marco Massarotto (La Via del Sake) | Italian Wine Personalities

Ep. 127 Monty Waldin interviews Marco Massarotto (La Via del Sake) | Italian Wine Personalities

In this episode of Italian Wine Podcast, we make a little exception in our topic selection and talk about the Italian connections with Japanese iconic drink sake, made with fermented rice! Monty Waldin meets “Sake Samurai” Marco Massarotto, founder of the association La Via del Sake. Marco tells Monty about his discovery of sake and about the sake scene and consumption in Italy. Marco also explores the similarities between wine and sake, both fermented drinks. Tune in to learn more about sake drinking etiquette and how sake was judged at the international wine tasting 5StarWines 2018!

24 Kesä 201821min

Ep. 116 Monty Waldin interviews Filippo Antonelli (Antonelli San Marco Winery) | Discover Italian Regions: Umbria

Ep. 116 Monty Waldin interviews Filippo Antonelli (Antonelli San Marco Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Filippo Antonelli at the Antonelli San Marco Winery in Umbria. Filippo tells Monty a little bit about the history of the estate and the area, from the Longobards to the Papal State. Antonelli San Marco Winery is also certified organic and produces Sagrantino-based Montefalco Rosso, Grechetto, and Trebbiano Spoletino. Filippo talks about the Trebbiano Spoletino Renaissance and his most recent endeavours in the production of cold cuts from pigs that he keeps in the estate.

18 Kesä 201817min

Ep. 115 Monty Waldin interviews @cantinasocial (Adriano Amoretti, Matteo Franco, John Murnane)

Ep. 115 Monty Waldin interviews @cantinasocial (Adriano Amoretti, Matteo Franco, John Murnane)

In the second episode of our wine influencers mini series, Monty Waldin meets the Cantina Social trio (Andrea Amoretti, Matteo Franco, John Murnane, @cantinasocial). Monty’s guests talk about how they got into wine and their passion and expertise not only in wine but also in barbecue! Tune in to their impactful way of communicating Italian wine on their social media.

12 Kesä 201812min

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