Ep. 2145 The influencer marketing playbook | wine2wine Business Forum 2023

Ep. 2145 The influencer marketing playbook | wine2wine Business Forum 2023

Welcome to Episode 2145, where we present a session recording from the wine2wine Business Forum 2023. Today’s episode is entitled “The influencer marketing playbook: how to successfully navigate the Ins and Outs of influencer marketing” and is led by Amanda McCrossin and Kristen Reitzell. Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and is pleased to present this series of market-focus sessions, recorded in Verona in November 2023. wine2wine Business Forum is an international wine business event held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: The influencer marketing industry is booming, and the global sector is expected to grow from $6.0 billion in 2020 to $24.1 billion by 2025. The wine industry is finally seeing influencers as viable business partners to help tap new audiences, improve brand visibility, boost engagement, create content, and even drive sales. Yet, there is still no established playbook for how wineries can master their influencer strategy. This session will break down the key ways wineries can use to discover, entice, and partner with influencers as part of their marketing and PR strategy. Learn the best practices for working with influencers, what influencers are looking for in a partner, ways you can work with influencers to capture compelling content, and how wineries can measure success with proven ROI. About the hosts: Kristen Reitzell is a communications executive with nearly 20 years of experience. As Senior Vice President of Communications & Digital Marketing at Jackson Family Wines, Kristen manages all aspects of the company’s communications strategy, overseeing corporate and family communications, as well as PR and digital marketing across the company’s global portfolio of wineries in California, Oregon, Washington, Canada, England, France, Italy, Australia, Chile, and South Africa. In her 10 years with the company, Kristen has overseen strategic communications for numerous product launches and estate openings. She has spearheaded brand partnerships and led international PR campaigns that have helped expand the global footprint of the company’s wineries. Amanda McCrossin is a certified sommelier, wine personality, and TikTok / Instagram / YouTube creator. As the former Sommelier & Wine Director at PRESS Restaurant in Napa Valley, Amanda worked with the world’s largest, deepest restaurant collection of all Napa Valley wines in the world. During her time the wine program thrived, garnering nominations, accolades, and awards from nearly every major publication and outlet in food, wine, and hospitality. She has been featured by Food & Wine Magazine, Food Network, San Francisco Chronicle, on the cover of SOMM Journal and most recently by Wine Enthusiast who named her a Wine Star nominee for ‘Sommelier of the Year.’ Find more about wine2wine Business Forum at: https://www.vinitaly.com/forum/wine2wine-business-forum/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 112 Monty Waldin interviews Alessandro Meniconi (Perticaia) | Discover Italian Regions: Umbria

Ep. 112 Monty Waldin interviews Alessandro Meniconi (Perticaia) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Alessandro Meniconi at Perticaia winery in Casale di Montefalco in the Umbria region. Alessandro and Monty talk about the vinification processes behind Sagrantino, the Sagrantino terroir, and Perticaia’s wines. They also discuss the Trebbiano Spoletino grape and some interesting wine and food pairings such as Strangozzi pasta and Montefalco Rosso Riserva, or Passito from Sagrantino Grapes with local roasted lamb. Hungry yet?

4 Kesä 201823min

Ep. 111 Monty Waldin interviews Pinta Kauce (Oliviero Toscani Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 111 Monty Waldin interviews Pinta Kauce (Oliviero Toscani Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Pinta Kauce, Manager at the Oliviero Toscani Winery and Vinitaly International Academy Italian Wine Ambassador. Pinta is originally from Latvia but has been involved in Italian wine for decades. In this podcast, she talks about the wines at the Oliviero Toscani winery that come from grape varieties such as Shiraz, Cabernet Franc, Petit Verdot, and Teroldego. Monty and Pinta discuss the Latvian market for Italian wine as well as some interesting Shiraz and Teroldego’s pairings with typical Latvian dishes.

29 Touko 201811min

Ep. 110 Monty Waldin interviews Paul Mabray (Emetry.io) | Monty Waldin's Let's Talk Wine Biz

Ep. 110 Monty Waldin interviews Paul Mabray (Emetry.io) | Monty Waldin's Let's Talk Wine Biz

In this final episode of our “Let’s talk wine biz – wine2wine series,” Monty Waldin talks to Paul Mabray at Emetry.io to discuss the digital futures of the wine industry. Paul has over twenty-year experience in the wine business as a digital strategist and innovator and is considered the wine industry’s foremost digital futurist. Paul founded two companies, the e-commerce platform WineDirect and the social media management platform WineTank, and is currently working on a number of digital initiatives in the sector. Listen to Paul discuss digital e-commerce platforms and the benefits of digital technologies and social media for the sector.

28 Touko 201818min

Ep. 109 Monty Waldin interviews Giovanni Ponchia (Consorzio Vini Colli Berici Vicenza) | Discover Italian Regions: Veneto

Ep. 109 Monty Waldin interviews Giovanni Ponchia (Consorzio Vini Colli Berici Vicenza) | Discover Italian Regions: Veneto

In this episode Monty Waldin meets Giovanni Ponchia, director of the Consorzio Vini Colli Berici Vicenza. Giovanni is also a leading expert in soil and talks about his previous project of soil mapping in the Soave area. Giovanni discusses soils in the Colli Berici and Vicenza areas as well as strategies to counteract global warming and climate change in viticulture. Tune in to learn more about vineyard soils but also to discover wine and local food pairings in the Vicenza area.

22 Touko 201816min

Ep. 108 Monty Waldin interviews Rebecca Hopkins (Colangelo & Partners) | Monty Waldin's Let's Talk Wine Biz

Ep. 108 Monty Waldin interviews Rebecca Hopkins (Colangelo & Partners) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin meets Rebecca Hopkins (Executive Vice President at Colangelo & Partners). Rebecca is originally from McLaren Vale in Australia and has worked in the wine industry in both Australia and the United States. Rebecca is an expert in brand communication and event marketing and talks about her current projects on Californian wine with Colangelo & Partners. Rebecca provides some useful tips about selling wine with words and identifies some mistakes to avoid. She also talks about how millennials respond to wine marketing and their interest in the physical experience of wine. Tune in for another exciting episode of out “Let’s talk wine biz – wine2wine series”!

21 Touko 201816min

Ep. 107 Monty Waldin interviews Francesca Bava (Cocchi Spumanti) | Discover Italian Regions: Piedmont / Piemonte

Ep. 107 Monty Waldin interviews Francesca Bava (Cocchi Spumanti) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Francesca Bava (Giulio Cocchi Spumanti). Francesca is Roberto Bava’s daughter (see episode 105) and works for the Giulio Cocchi brand owned by the Bava family. Francesca tells Monty all about Asti Spumante, Cocchi’s aromatized wines and their signature Vermouth, made with a mix of 30 herbs including artemisia!

15 Touko 20189min

Ep. 106 Monty Waldin interviews Felicity Carter (Meininger's Wine Business International) | Monty Waldin's Let's Talk Wine Biz

Ep. 106 Monty Waldin interviews Felicity Carter (Meininger's Wine Business International) | Monty Waldin's Let's Talk Wine Biz

In this episode, Monty Waldin meets Felicity Carter, Editor-in-Chief at Meininger’s Wine Business International to discuss wine journalism. Felicity tells Monty her personal story and her own talks about wine writing, the importance of a good editor, and the future of paper and online wine magazines. She also provides some interesting suggestions on writing to wine journalists out there!

14 Touko 201820min

Ep. 105 Monty Waldin interviews Roberto Bava (Bava Winery) | Discover Italian Regions: Piedmont / Piemonte

Ep. 105 Monty Waldin interviews Roberto Bava (Bava Winery) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Roberto Bava, whose family owns the Bava Winery in Cocconato d’Asti (Piemonte). Roberto tells Monty about the Malvasia di Schierano native grape whose wines can be paired with strawberries and cream, and, more adventurously, as he suggests, with Thai shrimps and Korean kimchi. Monty and Roberto also talk about the Nizza Monferrato denomination for Barbera and more delicious food pairings with Bava’s Barolo. Tune in for another gourmet trip to Piemonte!

8 Touko 20189min

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