Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Welcome to Episode 2189 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews the Napa-based wine entrepreneur Paul Mabray. In this episode, they explore the macro-level changes shaping the wine industry and how wineries are adapting through digital strategies. They dive into the successes and challenges faced by online wine businesses and analyze their evolving role in the market. Lastly, they discuss the digital transformation journey of wineries, from small family-run operations to large-scale producers, uncovering insights for businesses of all sizes. More about today’s guest: Paul Mabray has been a powerful agent for change in the wine industry for over twenty years. He has been at the forefront of significant digital trends in the wine industry, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that changed the digital landscape in the US wine market, first by introducing winery e-commerce with Inertia Beverage Group, which transformed into WineDirect.com pioneering winery e-commerce, and then again by introducing social media and social customer relationship management with VinTank.com. Connect: Website: https://transformingwine.substack.com/ LinkeIn: https://www.linkedin.com/in/pmabray/ Instagram: https://www.instagram.com/pmabray/ Facebook: https://www.facebook.com/pmabray/ X: https://x.com/pmabray More about today’s host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/aprilabottiglia LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Jaksot(2578)

Ep. 170 Monty Waldin interviews Emma Bentley (Vin Natur - La Biancara Angiolino Maule) | Natural Wine

Ep. 170 Monty Waldin interviews Emma Bentley (Vin Natur - La Biancara Angiolino Maule) | Natural Wine

In this episode, Monty Waldin interviews Emma Bentley, a representative of the VinNatur association founded by natural wine grower Angiolino Maule at La Biancara winery in Gambellara, Veneto. Emma tells the story of how Angiolino founded the association and started to make natural wine following a “wine epiphany.” Tune in to learn about VinNatur’s objectives and certification parameters. Emma and Monty also reflect on the challenges for wine growers and the future the natural wine movement.

28 Tammi 201913min

Ep. 169 Monty Waldin interviews Chiara Giannotti (Vino TV) | Wine Influencers

Ep. 169 Monty Waldin interviews Chiara Giannotti (Vino TV) | Wine Influencers

In this podcast, Monty Waldin interviews Chiara Giannotti, the mastermind behind the multimedia project Vino TV. Chiara, whose social media channels are very popular (107,000 followers on Facebook), has an extensive background in the Italian wine world as she worked for 15 years in the family winery Fazi Battaglia in the Marche region and also in the Fassati winery in Montepulciano. Chiara talks about her Vino TV project and her radio show on Radio Food. She tells Monty about the importance of sharing producers’ personal stories and about building a relationship of trust with her interviewees. Tune in to also learn more about Chiara’s life-long passion for Verdicchio!

22 Tammi 20198min

Ep. 167 Monty Waldin interviews Shenghan Wang (Lady Penguin) | Wine Influencers

Ep. 167 Monty Waldin interviews Shenghan Wang (Lady Penguin) | Wine Influencers

In this episode Monty Waldin meets Shenghan Karla Wang, Chinese wine influencer originally from Chengdu in the Sichuan province. Shenghan is the founder of the Lady Penguin brand, the most active wine community in China on various digital and social media platforms. Shenghan tells Monty her personal and family story. She talks about her Lady Penguin project and provides her insight into the Chinese wine market. Tune in also to learn about Shenghan’s memorable visit to an Italian winery with her mother!

15 Tammi 201926min

Ep. 166 Monty Waldin interviews Angela Maculan (Maculan Winery) | Discover Italian Regions: Veneto

Ep. 166 Monty Waldin interviews Angela Maculan (Maculan Winery) | Discover Italian Regions: Veneto

In this episode, Monty Waldin meets Angela Maculan, whose family owns the Maculan Winery in Breganze, near Vicenza. Angela tells Monty about their famous Torcolato and Acini Nobili sweet wines. They also discuss local grape varieties such as the distinctive Vespaiola grape and the climate of the area. Angela also provides some very interesting historic information about the cultivation of French grape varieties in the area, documented in a pamphlet dated 1855! Tune in to learn more also about food and wine pairings for Torcolato!

14 Tammi 201910min

Ep. 165 Monty Waldin interviews Georgia Panagopoulou (Wine Gini) | Wine Influencers

Ep. 165 Monty Waldin interviews Georgia Panagopoulou (Wine Gini) | Wine Influencers

In this episode Monty Waldin meets Georgia Panagopoulou a.k.a. Wine Gini, wine influencer and communicator based in Greece whose Instagram profile @wine.gini counts over 85,5 k followers. Wine Gini, who is a chemical engineer by trade, started her wine love affair by studying WSET courses and by working for a winery in the Greek island of Santorini. Wine Gini talks about the way wineries can find their own voice on social media by following… “the hero’s journey.” Tune in also to learn more about Greek native varieties and Wine Gini’s love for Italian wine!

8 Tammi 201916min

Ep. 164 Monty Waldin interviews Bianca Ferrini (Podere Giodo) | Discover Italian Regions: Tuscany / Toscana

Ep. 164 Monty Waldin interviews Bianca Ferrini (Podere Giodo) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Bianca Ferrini, whose family owns Podere Giodo in the Montalcino area of Tuscany. Bianca tells Monty about the winery’s production of Sangiovese-based Brunello di Montalcino and Toscana Rosso IGT. Bianca talks about the winery’s location and soil and the most important markets for their wines, namely the United States, Norway, and Sweden. Tune in to learn more also about Poderi Giodo’s new endeavor in Sicily in the Etna area with Nerello Mascalese grapes!

7 Tammi 20197min

Ep. 160 Monty Waldin interviews Viviana Malafarina (Basilisco Winery) | Discover Italian Regions: Basilicata

Ep. 160 Monty Waldin interviews Viviana Malafarina (Basilisco Winery) | Discover Italian Regions: Basilicata

In this episode Monty Waldin interviews Viviana Malafarina at the Basilisco Winery in the Aglianico del Vulture area of Basilicata in the South of Italy. The winery produces Aglianico and Fiano based wines. Viviana and Monty talk about vineyard soils that in her estate are made of 95% volcanic lava stones and located on 620mt on the sea level. Viviana also tells Monty about one of their vineyards that is more than 85 years old. Tune in also to learn about the local vine growing method called “a capanno” or “accannato” and to discover Aglianico’s potential for ageability.

10 Joulu 201813min

Ep. 159 Monty Waldin interviews Michaela Morris (Vinitaly International Academy Italian Wine Expert) | Education meets Business

Ep. 159 Monty Waldin interviews Michaela Morris (Vinitaly International Academy Italian Wine Expert) | Education meets Business

In this episode Monty Waldin interviews Michaela Morris, wine educator from Canada and Vinitaly International Academy Italian Wine Expert. Michaela tells Monty about how she got into wine and, in particular, how she fell in love with Italian wine in Piemonte despite some initial diffidence. Michaela also talks about the latest trends for Italian wine in Canada and what difficulties foreign students have in learning about Italian wine. Tune in also to hear about her cycling trips around Italy and her love for Bologna!

4 Joulu 201814min

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