#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Loyalty360 Loyalty Live | Dennis Reardon, Mastercard

Loyalty360 Loyalty Live | Dennis Reardon, Mastercard

Send us a textLoyalty360's Mark Johnson interviews Dennis Reardon, Mastercard to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

21 Joulu 202120min

Bank of America Aims for Luxury with Preferred Rewards Program

Bank of America Aims for Luxury with Preferred Rewards Program

Send us a textJohn Sellers is Head of Rewards at Bank of America, the second largest banking institution in the United States, and the eight-largest in the world, with over 4,600 retail financial cent...

17 Joulu 202126min

Verizon Looks to Technology to Push Loyalty Forward

Verizon Looks to Technology to Push Loyalty Forward

Send us a textTommi Marsans is a Marketing Technology Strategist at Verizon Business Group, a division within Verizon Communications, one of the world’s leading providers in technology, communications...

16 Joulu 202119min

Loyalty360 Loyalty Live | Adhish Kulkarni, Evolving Systems

Loyalty360 Loyalty Live | Adhish Kulkarni, Evolving Systems

Send us a textLoyalty360's Mark Johnson interviews Adhish Kulkarni, Evolving Systems to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

14 Joulu 202116min

Loyalty360 Loyalty Live | Carlos Dunlap-Beard and Tom Baker, Clarus Commerce

Loyalty360 Loyalty Live | Carlos Dunlap-Beard and Tom Baker, Clarus Commerce

Send us a textLoyalty360's Mark Johnson interviews Carlos Dunlap-Beard and Tom Baker, Clarus Commerce to discuss the trends in customer loyalty and customer experience, and the changing industry lands...

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Loyalty360 Loyalty Live | Farrah Shultz, Kobie Marketing

Loyalty360 Loyalty Live | Farrah Shultz, Kobie Marketing

Send us a textLoyalty360's Mark Johnson interviews Farrah Shultz, Kobie Marketing to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

30 Marras 202121min

Loyalty360 Loyalty Live | Jillian Dimoff, Cheetah Digital

Loyalty360 Loyalty Live | Jillian Dimoff, Cheetah Digital

Send us a textLoyalty360's Mark Johnson interviews Jillian Dimoff, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

23 Marras 202112min

Ford Revs Up Their Engine To Loyalty Success

Ford Revs Up Their Engine To Loyalty Success

Send us a textJason Sprawka is the Global Director of Customer Experience at Ford Motor Company, the best-selling automotive brand in North America with 3,100 dealers just in the United States.Loyalty...

18 Marras 202132min

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