The Marketing Mix for Startup Apps

In this video, we explore several crucial topics that can significantly impact the growth of your mobile app. From finding product-market fit to the myth of the silver bullet to focusing on the work that matters, we draw from our expertise and experiences in the mobile app industry to provide practical insights and actionable tips for your app's growth journey. Nathan Hudson is a 2x Head of Growth and Founder of Perceptycs - A strategic growth partner that helps early stage mobile apps scale from pre-seed to series B. With experience on both the product and marketing side, Nathan specialises in finding product market fit, full funnel growth strategy and getting paid ads to turn a profit. App Audits: https://play.google.com/store/apps/details?id=com.pistiscoding.multistatussaver https://www.xverse.app/ You can also watch the video: https://youtube.com/live/JZ-eVK0dzuw Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

19 Kesä 20231h 2min

Discover what I believe is the best way to monetize a subscription app and the numbers behind each one of my hypotheses. We discuss why it's important to offer a discount during the first-time user experience, how to implement a free trial or freemium model, and the importance of getting that first dollar from a new user. Each hypothesis is supported by data-backed insights and analysis, ensuring that you make informed decisions when implementing these strategies. By understanding user preferences, analyzing usage patterns, and measuring key metrics such as engagement, satisfaction, conversion rates, and retention, you can make data-driven decisions to optimize your app monetization strategy. We'll provide you with practical tips and real-world examples to help you apply these best practices effectively. Flo app: https://flo.health/ You can also watch the video: https://youtu.be/ODWgul9tXus Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

13 Kesä 202316min

In this video, we explore the concept of holistic app marketing, emphasizing the interconnection between user acquisition, app store optimization (ASO), monetization, and the impact of Apple's App Tracking Transparency (ATT) framework. 🎯 User acquisition plays a pivotal role in any app marketing strategy. We discuss effective techniques to attract and engage users. Understanding the dynamics of user acquisition is vital to maximize your app's visibility, reach the right audience, and ultimately drive downloads and installations. 🔍 App Store Optimization (ASO) is another critical aspect of holistic app marketing. We delve into the various strategies and best practices to optimize your app's visibility within app stores, improve keyword rankings, and enhance conversion rates. 💰 Monetization is the key to sustaining and growing your app business. We shed light on diverse monetization models, including in-app purchases, subscriptions, advertising, and freemium options. We discuss the importance of analyzing user behavior, leveraging data-driven insights, and implementing effective pricing strategies to optimize revenue generation without compromising the user experience. 📱 Additionally, we address the impact of Apple's App Tracking Transparency (ATT) framework on app marketing. We explore the challenges and opportunities it presents for advertisers and app developers alike. We discuss the importance of adapting to the new privacy-centric landscape, exploring alternative attribution methods, and focusing on first-party data to continue delivering personalized experiences while respecting user privacy. 🌟 Lastly, we emphasize the significance of a blended campaign strategy, which integrates multiple marketing channels and approaches to maximize app growth and user engagement. By combining user acquisition campaigns with ASO strategies, leveraging monetization models, and adapting to the changing landscape due to ATT, you can create a comprehensive marketing plan that drives sustainable app success. Roi Nam is the CEO @ Airbridge. App Audits: https://play.google.com/store/apps/details?id=com.beeproject.BeeVpn https://apps.apple.com/us/app/fast-and-fit/id6443461225 You can also watch the video: https://youtube.com/live/gwO4BZMBIn8 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

12 Kesä 20231h 2min

In this eye-opening video, we delve into the secret to skyrocketing revenue by leveraging a simple $5 upsell strategy. Join us as we uncover the untapped potential hiding within your business and learn how a small addition can lead to incredible financial gains. 🤑 The Value of Just $1: Discover why even a single dollar from a new user can make a substantial impact on your bottom line. We'll explore how seemingly insignificant microtransactions can add up to a significant revenue stream, providing you with actionable insights to implement immediately. 🔑 Every Page as an Upsell Opportunity: Learn the art of turning every interaction with your audience into a potential sales opportunity. From landing pages to checkout processes, we'll show you how to optimize your website or app to seamlessly guide users towards additional purchases, boosting your average order value effortlessly. 💰 Unleashing the Power of a $5 Upsell: Uncover the incredible potential of a well-crafted upsell offer. We'll delve into case studies and real-world examples that demonstrate how a simple $5 upsell can translate into millions of dollars in revenue. 🎁 The Game-Changing Effect of a Gifting Feature: Discover why incorporating a gifting feature in your app can be a game-changer for your conversion rates. We'll delve into the psychology behind gifting and explore how this powerful feature can enhance user engagement, foster brand loyalty, and ultimately boost your sales figures significantly. Lana Dubinskiy is a passionate product leader with over 15 years of experience in B2B, B2C, and Enterprise level solutions. She's a hands-on team developer focused on inclusion, positive company culture, and team growth. Innovative product leader with an extraordinary ability to build cross-functional relationships across all levels with effective prioritization and tradeoff capabilities. App Audits: https://apps.apple.com/us/app/magnet-to-money-affirmation/id1597160740 https://girlfriend21.goodbarber.app/apiv3/download You can also watch the video: https://youtube.com/live/cMiSD6D9yG4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

5 Kesä 202354min

In this video, we'll explore effective techniques to optimize your pricing page and boost revenue. Learn how to build up anticipation, create compelling paywalls, and implement successful discounting and winback campaigns. Discover proven tactics to engage users, maximize conversions, and increase profitability. Today's guest is Rosie Hoggmascall who is a growth lead with experience across product-led growth, product management, analytics and consultancy for B2C apps. She's an expert when it comes to running a growth process, product management and user research. Learn more: https://medium.com/@rosiehoggmascall App Audits: https://play.google.com/store/apps/details?id=com.bewakoof.bewakoof https://apps.apple.com/us/app/nailkeeper-stop-biting-nails/id1579004361 You can also watch the video: https://youtube.com/live/pgifWmruNQI Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

29 Touko 20231h 5min

Discover the keyword research strategy that led to a 6-figure app business. In this video, we delve into an intriguing case study that unveils the keyword research strategy responsible for catapulting a humble app business into the six-figure realm. In today's hyper-competitive world, finding your place in the market can be a daunting task. That's why we're here to share the valuable insights and strategies that paved the way for the remarkable achievements of two featured app businesses. Throughout this case study, we explore the concept of "the riches are in the niches" and how it played a pivotal role in their remarkable success. We dive deep into the methods that we employed to identify lucrative keywords with medium search volume and low competition. You will discover the secret sauce to keyword research and understand the importance of the "traffic score." Whether you're a seasoned entrepreneur or just getting started, this case study holds invaluable lessons for anyone looking to achieve remarkable growth in the app industry. Don't miss out on this opportunity to gain exclusive insights into the keyword research strategy that can drive your business toward extraordinary success! You can also watch the video: https://youtu.be/x1Apl3aV6No Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

24 Touko 202311min

In this exciting video, we delve into the world of app entrepreneurship and discuss the thrilling journey of selling your app business for a staggering seven figures. If you've ever dreamed of turning your app into a lucrative venture and cashing in on your hard work, this is the video for you! Join us as we explore the strategies, insights, and experiences of successful app entrepreneurs who have made a fortune by selling their app businesses. From building a strong foundation to scaling your app to impressive heights, we uncover the secrets that can help you attract potential buyers and secure a seven-figure deal. Throughout the video, we'll be covering a range of crucial topics. We'll discuss how to evaluate the value of your app business, the key factors that buyers consider when making an acquisition, and the steps you need to take to prepare your app for sale. Whether you've built a mobile game, productivity tool, or lifestyle app, our expert tips and advice will help you navigate the complex process of selling your app business. Subscribe to our channel, like this video, and let's dive into the exciting world of app entrepreneurship together! Learn more: https://www.linkedin.com/in/alon-waller-902146140/ https://bluethrone.io/ You can also watch the video: https://youtube.com/live/MdVERizc488 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

22 Touko 20231h 19min

Launch your revenue strategy in just 4 days! Discover a structured approach to monetization, pricing, subscription, and everything in between. Today's guest is Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats. You will discover how he's increased the daily revenue at CoinStats by more than 113% and the number of new users who start a free trial by more than 87%. Topics: - How to build your pricing strategy - How to reduce churn - How to develop lifecycle marketing strategies for subscription optimization and subscriber retention Use the code "APPMASTERS" to get 20% off his subscription optimization course : https://maven.com/vahe-baghdasaryan/subscriptionoptimization App Audits: https://play.google.com/store/apps/details?id=com.quotes.motivationapp&hl=en_US&gl=US https://apps.apple.com/us/app/couplet-naughty-couple-games/id1593016036 You can also watch the video: https://youtube.com/live/yFPd4XUn4nM Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

15 Touko 20231h 9min