If You Missed the TikTok Era DON'T Miss This One | A Conversation With Real Leaders Magazine

If You Missed the TikTok Era DON'T Miss This One | A Conversation With Real Leaders Magazine

I recently sat down with Kevin Edwards, President of Real Leaders, and Carla Kalogeridis, the magazine’s Editor, for a conversation that was originally recorded for the cover story of their summer issue.

We talked about what it really takes to grow a brand in today’s world — whether you're a CEO, a content creator, or just trying to get more attention for what you do.

Here’s what we get into:

  • Why attention is the only real asset in today’s world

  • How the algorithm shift to interest media levels the playing field

  • The four platforms you have to be on in 2025 (yes, even YouTube Shorts)

  • What most people get wrong about personal branding

  • Why live shopping is going to change how we all buy and sell

  • The real reason brand guidelines might be holding you back

  • How I decide where to invest — and what I look for in a founder now

Whether you're building a business, launching something new, or just trying to stay relevant — this one’s got a ton of value. Let’s get into it. 👇



Check out Real Leaders!


https://www.linkedin.com/company/real-leaders/

https://www.instagram.com/realleadersinc/

https://x.com/real_leaders

https://www.facebook.com/RealLeadersMagazine

https://www.youtube.com/@RealLeadersMagazine

Jaksot(3451)

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It's a classic case of quality vs quantity, mixed with self-awareness. Maybe you ARE focused on having the most followers, and that's fine, but my goal here isn't numbers - it's impact. Hope you take ...

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Loved having sports marketing legend and good friend Brandon Steiner stop by the #AskGaryVee show this past week. Brandon built a one of a kind business and is one of the few that were able to partner...

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It may not seem like it, but August is one of the most important months for an entrepreneur. Everyone else is sleeping or on vacation and just simply not on their A-Game. Now's the time to prepare. No...

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At the University of Southern California in Los Angeles, talking to their football team about understanding the bigger picture. When you are at the prime of your career, you have the leverage. This ge...

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Loved taking this meeting with Aija to discuss the mechanics around monetizing as a non-profit, why having a podcast and/or vlog is completely vital to any entrepreneur at this time, and transitioning...

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This Week in Highlights | 7/24/17

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Between #AskGaryVee with Linda Cohn, talking business, branding and the future with Aija Mayrock and an in-depth fireside chat I had with the Vaynermedia LA summer interns, this week was nothing short...

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