161. Gary Vee Reveals how to Trade Attention for F*ck You Money

161. Gary Vee Reveals how to Trade Attention for F*ck You Money

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


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What’s up, Rock Nation! Today we sit down with none other than Gary Vee – the king of content, CEO of Vayner Media - a $365M agency, and one of the most iconic voices in the creator economy.


In this episode, Gary breaks down exactly how to win on social media in 2025 - from why organic content is the lifeblood of any brand, to how creators should think about attention, brand vs sales, and why most people are one piece of content away from changing their life.


He also shares how he scaled VaynerMedia from nothing, why content volume beats perfection, and how humility became his greatest superpower in business. We go deep on platform strategy, AI influencers, creating at scale, and why 22 to 30 is your time to go all in on your dream.


If you’re a creator, entrepreneur, or marketer trying to dominate attention in today’s world - this is the blueprint..


Check out Gary here:

https://www.instagram.com/garyvee/

https://www.youtube.com/ ⁨@garyvee⁩


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Timestamps:

0:00 - Intro

1:02 - What 90% of brands get wrong about Social Media

2:31 - Do you understand each platform?

4:26 - Organic Social is life

6:10 - The TikTokification of content

7:03 - You are the niche

9:07 - Gary Vee vs Alex Hormozi

10:07 - “I’ve never had to make my money from my audience”

11:26 - The early days of Vayner

12:58 - Gary’s Ah-Ha moment

14:59 - Artlist

15:41 - Gary’s pitch to brands for Vayner

18:23 - Interest Graph vs. Social Graph

20:03 - Sawdust Content Theory

21:35 - Gary’s warning to fortune 500 brands

23:19 - How Gary’s pitch has changed

24:33 - Post Creative Strategy

25:23 - How we connected with Gary

27:17 - Gary’s won the lottery twice

29:23 - Macro patients, micro speed

30:53 - Don’t be a dick

32:20 - How to really grow something big

33:42 - Hiring A players vs. B/C players

35:14 - Hydrant

36:01 - You’re leaving brand on the table

36:44 - Gary’s thoughts on Meta’s A.I. strategy

38:58 - How Gary is defending against A.I.

40:22 - How Gary won business early on with Vayner

41:25 - Gary’s current social strategy

43:25 - Gary’s advice to college graduates

46:55 - Going back to being Gary Vee

48:31 - A.I. influencers

50:17 - Gary’s mindset 25 years ago

54:28 - Gary’s has his own slang

56:22 - What platforms you should spend the most attention on


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Kostas: https://www.tiktok.com/kostasgarcia/

Jaksot(178)

82. How Scott Ohashi Films for BOTH The Dodgers AND The Lakers

82. How Scott Ohashi Films for BOTH The Dodgers AND The Lakers

Roc Nation, welcome back to EP 82 of The 505 Podcast! Today's guest is Scott Ohashi. Scott is an incredibly talented cinematography, who works for Spectrum TV and has the lucky job of covering two of the most prestigious teams in all of sports - The Dodgers and Lakers. He drops some amazing gems about storytelling for longer form pieces and even gives away some editing secrets for his unreal color and sound design.Get the best memory cards in the game, Lexar Memory, here:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Scott Here:https://www.instagram.com/scottohashi/https://www.scottohashi.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Loka 20231h 32min

81. How to Create a BULLET PROOF Personal Brand in 2023

81. How to Create a BULLET PROOF Personal Brand in 2023

This week, we're talking personal brand! In 2023, it's no longer a "nice to have," it's a MUST have. We wanted to share some tips for building a BULLET PROOF personal brand, and provide you an exercise for how to figure yours out. We also got our first sponsor, all thanks to all you ROCKS!You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKJoin our Discord!https://discord.gg/xgEAzkqAvsTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

28 Syys 20231h 4min

80. Documenting Messi’s Historic World Cup Run w/ Devin L'Amoreaux

80. Documenting Messi’s Historic World Cup Run w/ Devin L'Amoreaux

Roc Nation, welcome back to Episode 80 of the 505 Podcast! On today's episode we welcome Devin L'Amoreaux. Devin is one of the most talented Soccer Photographers in the game and partner in Starting Eleven Media Agency Last year he had the chance to travel all the way to Qatar for the World Cup and document Argentina's historic run to win it all. He was also commissioned recently to shoot the cover of the new EA Sports FC 24 game. This conversation is a long one, so make yourself comfortable and enjoy!Join our Discord!https://discord.gg/WbQbjWtQvFCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Devin here!https://www.instagram.com/devinlamoreaux/?hl=enhttps://www.instagram.com/startingeleven.us/?hl=enhttps://www.devinlamoreaux.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

22 Syys 20231h 38min

79. Getting Invited to Sony's Exclusive KANDO Trip

79. Getting Invited to Sony's Exclusive KANDO Trip

Kostas FINALLY got the invite, Chase went hiking, Brayden hung out with the Rocks, and Kian DROPPED OUT of school! This is a fun Rock Talk, so grab some pop corn, sit back, and enjoy!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Creators Interviewed:https://www.instagram.com/nicolaschae/https://www.instagram.com/mattykay/https://www.instagram.com/arijelkins/https://www.instagram.com/artofvisuals/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

13 Syys 20231h 13min

78. From Shooting the Miami Heat to Starting a Creative Agency with Trey Mena

78. From Shooting the Miami Heat to Starting a Creative Agency with Trey Mena

Welcome back Rock Nation to Episode 78 of The 505 Podcast! He hails from the land of Newport Beach ,CA, he’s a storyteller, video producer, and photographer. He recently decided to leave his job shooting for the Miami Heat and become Tyler Hero's personal Content Director. If you're a hoops fan, you're going to love this one!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check Out Trey Here:https://www.instagram.com/treym.jpg/https://shootershoot.myshopify.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

7 Syys 20231h

77. How CEDLOM Helped Build a 35 Million Subscriber Youtube Empire

77. How CEDLOM Helped Build a 35 Million Subscriber Youtube Empire

Welcome back to Episode 77 of The 505 Podcast, we have on the king of gaming setups, he’s a streamer, avid Tik Toker, he’s apart of the Tesla crew please give a warm welcome to CEDRICK PLAMO! COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Ced's work! https://www.instagram.com/cedlomtv/ https://www.tiktok.com/ @cedlom  https://www.youtube.com/ @cedlom  DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

31 Elo 202337min

76. Leaving LA behind for Paris - Claire Lejeune's Photography Journey

76. Leaving LA behind for Paris - Claire Lejeune's Photography Journey

Have you ever wanted to pack up all your stuff and just move to a different country? Well that's exactly what today's guest, Claire Lejeune, did. In today's episode, we touch on why Claire decided to leave her life in LA behind, mistakes beginner photographers make, and her experience starting a creative podcastWorkMode Job Opportunity here:https://fork-play-a44.notion.site/WorkMode-Content-Lead-Job-Description-49712e5526f54c47adde699ec63808f8STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Claire here!https://www.instagram.com/ladybaguette/https://www.instagram.com/shootyourshotpodcast_/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

24 Elo 202346min

75. Traveling for a Shoot? Tips to CRUSH Your Next Out-Of-State Gig

75. Traveling for a Shoot? Tips to CRUSH Your Next Out-Of-State Gig

Roc Nation, welcome back to episode 75 of The 505 Podcast. Kostas went to the Hamptons and learned a few things. Enjoy!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

17 Elo 202348min

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