Episode 27: Ryan Skinner, Forrester - How to Treat Content as a Business Asset

Episode 27: Ryan Skinner, Forrester - How to Treat Content as a Business Asset

Ryan Skinner is the principal marketing analyst at Forrester, where he advises enterprise clients on content marketing activities through a strategic lens. In this episode, he and Kristina talk about the blind spots marketers (or sometimes entire companies) have when it comes to the customer experience, specifically in creating content that ties back to both the user needs and business goals. Ryan offers advice for those tasked with shifting an organization to a more strategic approach to content as a business asset, including specific examples of things to start on first. Kristina also pitches an exciting new idea for podcast merch. (Okay, we’ll tell you. It’s a bobble head.)

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(69)

Episode 61: Morgan Marie Quinn - Getting to grips with large language models

Episode 61: Morgan Marie Quinn - Getting to grips with large language models

Morgan Marie Quinn is a Content Design leader at Google where she oversees content teams across Bard and Google Assistant. Morgan joins Kristina to talk about all things large language models (LLMs) a...

10 Loka 202346min

Episode 60: Keri Maijala - Building and leading a content practice at LinkedIn

Episode 60: Keri Maijala - Building and leading a content practice at LinkedIn

Keri Maijala has been in the user experience space for more than 20 years. Currently leading a content design team at LinkedIn, Keri has a wealth of knowledge and experience which she shares in her ch...

26 Syys 202343min

Episode 59: Aladrian Goods - The role of content in generative AI

Episode 59: Aladrian Goods - The role of content in generative AI

Aladrian Goods leads the content design team at Intuit. Aladrian has lots of experience and advice for aligning content with other disciplines, connecting the dots between teams and getting people to ...

11 Heinä 202334min

Episode 58: Chris Baty - UX writing, content and product design

Episode 58: Chris Baty - UX writing, content and product design

Chris Baty joined Figma as their first ever UX writer. Now he is the Head of UX Writing, leading a team at the intersection of content, UX and product design. Chris talks to Kristina about growing the...

27 Kesä 202338min

Episode 57: Peter Merholz - The maturity of content and design disciplines

Episode 57: Peter Merholz - The maturity of content and design disciplines

Peter Merholz works with organizations of all sizes across different sectors. He sees first hand how they are unique and where they are similar when it comes to design, content and UX. Peter joins Kri...

13 Kesä 202335min

Episode 56: Kara DeFrias - Content strategy and the power of storytelling

Episode 56: Kara DeFrias - Content strategy and the power of storytelling

Kara DeFrias has written for Vice Presidents, was part of the California Covid Task Force for the first 100 days of the pandemic and has worked on the Super Bowl, Oscars and Emmys. And that’s not the ...

9 Touko 202334min

Episode 55: Katherine Karaus - Getting hired and career progression in content and UX

Episode 55: Katherine Karaus - Getting hired and career progression in content and UX

Katherine Karaus knows what it takes to find your ideal job in content and UX and to know your own worth. Katherine shares lots of practical advice with Kristina Halvorson about competitive differenti...

25 Huhti 202332min

Episode 54: Ann Rockley - Reflecting on a career in content

Episode 54: Ann Rockley - Reflecting on a career in content

Ann Rockley is known as the “mother” of content strategy.  She has an international reputation for establishing the field in content strategy. In her chat with Kristina, Ann shared some of her experie...

28 Maalis 202339min

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