Episode 27: Ryan Skinner, Forrester - How to Treat Content as a Business Asset

Episode 27: Ryan Skinner, Forrester - How to Treat Content as a Business Asset

Ryan Skinner is the principal marketing analyst at Forrester, where he advises enterprise clients on content marketing activities through a strategic lens. In this episode, he and Kristina talk about the blind spots marketers (or sometimes entire companies) have when it comes to the customer experience, specifically in creating content that ties back to both the user needs and business goals. Ryan offers advice for those tasked with shifting an organization to a more strategic approach to content as a business asset, including specific examples of things to start on first. Kristina also pitches an exciting new idea for podcast merch. (Okay, we’ll tell you. It’s a bobble head.)

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(69)

Episode 45: Torrey Podmajersky, Google - Demonstrating value as a UX practitioner

Episode 45: Torrey Podmajersky, Google - Demonstrating value as a UX practitioner

Torrey Podmajersky is a UX Writer at Google and author of Strategic Writing for UX with plenty of experience in establishing a career in content and UX. Torrey talks to Kristina about getting hired in...

15 Helmi 202234min

Episode 44: Cruce Saunders, [A] - Content systems and customer journeys

Episode 44: Cruce Saunders, [A] - Content systems and customer journeys

Cruce Saunders and the [A] team work with the largest and most complex enterprise content publishers. They know how complex content can be and have experience untangling the mess. Cruce brings his wis...

23 Marras 202132min

Episode 43: Vidhika Bansal, Intuit  - Intentional language for better experiences

Episode 43: Vidhika Bansal, Intuit - Intentional language for better experiences

The language we choose is an important part of the user experiences we create. Vidhika Bansal, UX Manager at Intuit cares deeply about language for the audience and also when communicating internally....

12 Loka 202125min

Episode 42: Chelsea Larsson, Zendesk - Tactics to advocate for content design

Episode 42: Chelsea Larsson, Zendesk - Tactics to advocate for content design

Establishing and growing a content design practice requires strong leadership and teamwork. Chelsea Larsson shares how she has grown such a practice at Zendesk and offers some tactics to help advocate...

28 Syys 202132min

Episode 41: Tenessa Gemelke, Brain Traffic  - Tips for delivering a stellar talk proposal

Episode 41: Tenessa Gemelke, Brain Traffic - Tips for delivering a stellar talk proposal

As Program Manager at Brain Traffic, Tenessa Gemelke has reviewed thousands of conference talk proposals. In this episode of the Content Strategy Podcast, Tenessa offers her top tips for what to talk ...

14 Syys 202131min

Episode 40: Gord Roberts, Bank of Canada  - Governance, collaboration and good practices

Episode 40: Gord Roberts, Bank of Canada - Governance, collaboration and good practices

Gord Roberts loves website content strategy and instilling good practices for successful collaboration on content. As Manager of Web Content Strategy at the Bank of Canada, Gord shares his thoughts on...

31 Elo 202133min

Episode 39: Alexa Apallas, PayPal - Advancing into content leadership

Episode 39: Alexa Apallas, PayPal - Advancing into content leadership

Alexa Apallas was one of the first five content strategy leads at PayPal. Alexa talks to Kristina about her path into content and what it takes to advance to a content leadership role. Alexa also shar...

17 Elo 202128min

Episode 38: Preston So, Oracle - Designing usable voice content

Episode 38: Preston So, Oracle - Designing usable voice content

Preston So shares his thoughts and advice for new ways of delivering content. He offers examples and insights into omni-channel content audits, thinking about audiences holistically and techniques for...

3 Elo 202136min

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