#140 Define It to Deliver It: Client Expectations with Amy Bradley Radford
In this episode, Krista chats with massage therapist, coach and educator Amy Bradley Radford @amybradleyradford to talk about how defining client expectations can transform your massage practice. Together they explore Amy’s six-question framework, the art of communication, and how to design a schedule that supports both your clients and your life. Perfect for massage therapists ready to fill their books, create repeat clients, and step into the CEO role of their own business.Key takeaways from this episode...Defining client expectations is crucial for success.Effective communication shapes the client experience.Understanding and adjusting pressure improves satisfaction.Tailoring each session to the individual matters.Time freedom is a real benefit of this career.Amy Bradley Radford: Coach. Educator. Massage Therapist. Encourager of Big Dreams.Discover the six simple yet powerful questions that will transform first-time massage clients into loyal, repeat customers. Download HereContact Amy Bradley Radford: Website: https://amybradleyradford.comInstagram: @amybradleyradfordContact Krista (The Radical Massage Therapist Podcast)Email: krista@theradicalrmt.comWebsite: www.theradicalrmt.comInstagram: @theradicalmassagetherapist
12 Loka 52min
#139 Your Voice at the Table: A Conversation with RMTAO Executive Director and CEO Michael Feraday
In this episode of The Radical Massage Therapist Podcast, I sat down with Michael Feraday, Executive Director and CEO of the Registered Massage Therapists’ Association of Ontario (RMTAO). Since 2020, Michael has been at the helm of the association, navigating the challenges of the pandemic and leading the way on advocacy for massage therapists in Ontario.As Michael shares his the role of the RMTAO as your voice at the table when decisions are being made that impact your practice. From the push for HST exemption to how massage therapy is represented in the media, Michael shares the work being done behind the scenes to strengthen the profession.We also talk about:What the RMTAO actually does and how advocacy shows up week to week.The importance of building government relationships.Why membership matters How the RMTAO helps RMTs communicates changes from the regulator into everyday practice.If you’ve ever wondered what role the RMTAO plays in your career, or why joining the association makes a difference, this episode gives you a transparent look straight from the CEO’s perspective._Contact Michael and the RMTAORMTAO website: www.rmtao.comEmail michael@rmtao.com Call: 705-828-5007 (yes, he wants to hear from you!)-Contact Krista and The Radical Massage Therapist Podcast📧 krista@theradicalrmt.com🌐 www.theradicalrmt.comIG @theradicalmassagetherapist
28 Syys 47min
#138 Better Questions, Better Care: Communication That Improves Outcomes with Colette Slone, RMT, Clinic Owner
Colette Slone, RMT and Clinic Owner shares how freedom fuels her clinic ownership, why communication is core to care, and how small details—from intake questions to hot towels—turn good treatments into memorable experiences that keep clients returning. We cover specific prompts she uses before, during, and after sessions to earn clearer feedback and stronger results. Resources:FREE Communication Resource Guide for RMTs In this Guide Colette provides you with some examples of questions that she utilizes during her time with patients during the Intake Process, During the Treatment, and After the Treatment.Book: Stop Selling, Start Asking — Roman Kmenta Book: Massage MBA — Rachel Beider Book: Raving Fans: A Revolutionary Approach to Customer Service. Ken Blanchard and Sheldon BowlesCourse/Teacher referenced: Walt Fritz, PT on IG @waltfritzptContact Colette Slone, RMTInstagram & Facebook: @mimicomassagetherapy Email: coletteslonermt@gmail.com Contact The Radical Massage Therapist PodcastEmail: krista@theradicalrmt.comWeb: www.theradicalrmt.comIG: @theradicalmassagetherapist
14 Syys 57min
#137 Back in the Game: How RMTs Return to Massage with Marta Hanrahan, RMT / Clinic Owner
In this episode, I sit down with Marta Hanrahan—RMT, Structural Integration practitioner, and owner of Myosense Clinic in Ottawa. Marta shares how her love of adventure (and a few sports injuries) led her into massage therapy, and how her career evolved from heliski operations and spas to clinic ownership and Rolfing.She also opens up about her work mentoring RMTs who are reentering the profession after stepping away, especially during the pandemic. We talk about why therapists left, what’s drawing them back, and what that return really looks like.Plus: the realities of owning a clinic, launching workshops, and why she moved her practice after 10 yearsContact MartaWebsite: www.myosense.comInstagram: @myosense_wellnessPodcast ContactEmail: krista@theradicalrmt.comWebsite: www.theradicalrmt.comInstagram: @theradicalmassagetherapist
17 Elo 1h 2min
#135 Ask Me Anything with Krista Dicks, RMT
In this solo Ask Me Anything (AMA) episode, as your podcast host, I am answering your questions about brand building, podcasting, TikTok trends, and more. From how massage therapists can show up more authentically online to what to do when clients arrive with misinformation from social media, this episode is packed with real talk and practical insights. I am also sharing how I run the podcast, what I've learned about monetization and aligning with the right sponsors, and I highlight past guest wisdom from Joanna Sapir and Trevor Chisman.🔹 Topics Covered:Brand-building tips for RMTsHow trends on TikTok affect client expectationsThe time it takes to run a podcastWhat’s really in a podcast media kitWhy some therapists struggle with creating contentHow I support other massage therapists through mentorshipResources and Mentions:Joanna Sapir – Episodes #46 & #120Trevor Chisman – Episode #93My Free 15-Minute To Clarity Chat: Book herePop Up Podcasting (Ottawa studio)Connor Collins: The Concast ContactEmail: krista@theradicalrmt.comWebsite: www.theradicalrmt.comInstagram: @theradicalmassagetherapist
27 Heinä 35min
#134 Creating Space for People and the Planet: The Well Daze Collective Way with Aimee Sutton, RMT/Owner
In this episode of The Radical Massage Therapist, I'm chatting with Aimee Sutton, founder of Well Daze Collective.Topics include:How and why Aimee rebranded her clinic into a collectiveWhat functional sustainability looks like in a massage practiceCreating a non-competitive, collaborative work environmentTips for treating infants, kids, and supporting new parentsMentorship, motherhood, and staying adaptable as a long-term RMTAimee’s upcoming expansion to a 7-room wellness studio!About Aimee:Aimee has been a RMT since 2008, opening her first practice in 2014 to create a collaborative space where therapists can work together in a unique wellness setting. In 2021 a rebrand for her studio brought her passion for wellness and eco-consciousness together to create the sustainable wellness studio now known as well daze collective.Aimee is also a CIMT (Certified Infant Massage Trainer) working with babies to teach parents and care givers techniques to help massage their babies. -WELL DAZE COLLECTIVE , Guelph, ON www.welldaze.ca IG @well.dazeAt Home Guide for Baby Massage-Email: krista@theradicalrmt.comWebsite: www.theradicalrmt.comIG: @theradicalmassagetherapist-Mentioned in this episodeWell Daze Collective on InstagramThe Unscented Company (Canadian eco-product brand)Dixon’s Distilled Spirits (hand sanitizer during COVID)Sustainable product line by Aimee Gua Sha + TMJ + cupping references
20 Heinä 48min
#133 “What I Thought I Needed Before Becoming a Clinic Owner (And Why I Was Wrong): Krista Dicks, RMT
Are you waiting for the perfect moment to open your clinic? In this episode of The Radical Massage Therapist Podcast, I am sharing the real-life lessons I learned about what I thought I needed before becoming a clinic owner—and how most of it simply isn’t required (it's BS really)Tune in to hear my candid reflections on:Why home ownership has nothing to do with business successWhether you truly need to be the busiest RMT before opening a clinicFinancing your clinic—even without perfect savings or creditWhy going solo might be the best business decisionLearning by doing—and why you’ll never feel “fully ready”If you’ve been telling yourself “I’ll open a clinic when…”—this episode is your sign to get moving!-Email: krista@theradicalrmt.comWebsite: www.theradicalrmt.comInstagram: @theradicalmassagetherapist
12 Heinä 26min
