Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie

In episode #2840, Eric Siu and Neil Patel discuss the leadership changes at Starbucks and Nike, the reliance on DEI initiatives, the shift towards longer content formats on platforms like YouTube and the ongoing controversy surrounding WordPress and its leadership's engagement with the community. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) What you can learn from Nike and Starbucks' new CEOs (02:59) The real reasons why so many brands have broken their DEI promises (08:55) YouTube extends shorts to 3 minutes (09:58) WordPress co-founder & Automattic sued for attempted extortion (14:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

14 Loka 202417min

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about insights on leadership, team communication, staying connected with both employees and customers, and the value of equity versus cash flow.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (02:53) Leadership Insights and Team Communication (05:46) Poll and Group Engagement (09:09) Challenges in Agency Business Models (11:49) Equity vs. Cash Flow in Agency Services  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

12 Loka 202416min

In episode #2839, they focus on YouTube marketing, ROI measurement, global market strategies, innovative marketing techniques, and effective presentation methods for high-stakes proposals.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners Association (02:47) Understanding YouTube Marketing and ROI Challenges (06:00) Global Market Strategies for DTC Brands (09:04) Innovative Marketing Strategies for Growth (11:55) Effective Presentation Techniques for High-Stakes Proposals Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

11 Loka 202416min

In episode #2838, they cover implementing testing methodologies in affiliate marketing, the importance of building relationships for business growth, and effective lead generation through webinars and private events. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (02:26) Implementing Testing Methodologies in Affiliate Marketing (05:17) Building Relationships for Business Growth (09:36) Webinars and Private Events for Lead Generation Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

10 Loka 202413min

In episode #2837, they discuss the importance of white labeling services, ensuring quality in client relationships, and optimizing standard operating procedures (SOPs) for better onboarding and scaling. They also touch on navigating the AI landscape and leveraging technology for agency success. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (00:29) SEO Challenges for SMBs and Content Strategy (03:40) The Importance of Inbound Signals and Brand Queries (05:11) Leveraging LinkedIn for Lead Generation (07:42) Specialization vs. Diversification in Agency Services (12:01) Focus on Mastery: Insights from Seth Godin Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

9 Loka 202416min

In episode #2836, they discuss the importance of white labeling services, ensuring quality in client relationships, and optimizing standard operating procedures (SOPs) for better onboarding and scaling. They also touch on navigating the AI landscape and leveraging technology for agency success. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (02:56) Partnership Strategies for Agency Growth (06:13) Ensuring Quality in White Label Services (08:58) Optimizing Standard Operating Procedures (SOPs) (11:56) Navigating the AI Landscape in Agencies Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

8 Loka 202415min

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the integration of AI into business operations, tools for agency efficiency, and a hot seat session focused on scaling referral programs.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners Association (02:36) Integrating AI into Business Operations (06:31) Exploring Tools for Agency Efficiency (08:50) Hot Seat Session: Scaling Referral Programs (24:40) Actionable Insights and Next Steps Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

5 Loka 202428min

In episode #2834, Eric Siu and Neil Patel discuss the recent launch of YouTube's features aimed at enhancing community engagement, providing more visibility for smaller creators, insights from top-performing ads, and the dynamics between personal and corporate branding. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) YouTube launches 'hype'  (01:17) What YouTube learned by analyzing over 8,000 top ads (03:56) Are personal brands a waste of time? (07:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

4 Loka 20249min