20VC: Klarna Founder Sebastian Siemiatkowski on Scaling Europe's Most Valuable Private Tech Company, How To Motivate and Challenge Your Team Most Effectively & The Biggest Lessons From Working with Mike Moritz
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch1 Maalis 2021

20VC: Klarna Founder Sebastian Siemiatkowski on Scaling Europe's Most Valuable Private Tech Company, How To Motivate and Challenge Your Team Most Effectively & The Biggest Lessons From Working with Mike Moritz

Sebastian Siemiatkowski is the Founder and CEO @ Klarna, the company that makes online shopping simple, allowing you to buy what you need today and pay later. To date, Sebastian has raised over $2.1Bn for the company from the likes of Sequoia, Silver Lake, Blackrock, DST, Northzone, Creandum and even Snoop Dog to name a few. Klarna has been an incredible 16-year journey for Sebastian with it now being the most valuable private technology company in Europe with over 3,500 employees.

In Today's Episode You Will Learn:

I. The Importance Of Learning To Learn Fast

What is the best way to learn fast?

"People talk about it like there's this learning curve, and the best spot is at the place where you're challenged to the precise point where you're almost giving up, but not entirely. That's exactly it.

"And I have this amazing swim teacher for my children, her name is Petra, and she's just fantastic. I just love watching her because she has this ability of taking my children in the pool and pushing them to that exact point where they are almost, almost giving up, and they're learning at such a pace. And if I can recreate such an environment in Klarna, if I can create an environment, if I can be part of creating an environment where we put people in that position where they just are exactly at that curve where they are challenged, supported, and kind of at the edge and being given the ability to learn really fast and really discover what it means to have an impact."

Does Sebastian compare his work to other companies'?

"I don't think that much about what other people or other companies or other things out there could have done different. And there's pros and cons to that. But the benefits of that is that it speeds up my learning. Because a lot of people – and I've realized that as I manage other people – is that because they're so obsessed with trying to think about what other people could have done differently, and why situations arose, and why it wasn't their responsibility and so forth, they spend a lot of time on that, because we've unfortunately been brought up in some kind of guilt that it's bad to do wrong, and it's bad if it's our fault, and you want to avoid that.

"And these psychological constraints, unfortunately, hinder people from developing much faster, because if you go into every situation and say, the only thing that's relevant here is what I could have done differently, what I could have learned from this – if that's the only thing, it's just like, whatever, I accept my responsibilities. What could I have done differently? If you only focus on that, you just learn much faster."

How does Sebastian transform his self-doubt into a positive?

"I think self-doubt is not nothing. It's not a bad thing, right? It's a very healthy thing, if it represents you continuously trying to understand, am I doing the right thing? Is this something that I want to do? Am I making the right decisions? So I think it's extremely healthy to do that. I'm not saying it's not painful or tough when you have it. But I think it's a very positive thing.

"I'm much more worried when people tell me they have no self-doubt. And then I'm like, uh-oh, because that means that you're not really reflecting on your actions, and you're not learning from them. So I wish I could give you something more comforting than that, but I would actually say enjoy it. Be happy that you have it, and it's gonna make you a better person."

II. Sebastian's Management Philosophy

What does Sebastian believe companies can learn from soccer?

"I love the fact that Michael Moritz wrote this book that I still haven't read, so it's kind of funny that I'm referring to it, but he wrote this book about Ferguson, that manager of Manchester United. And I think it's very relevant, because today, the saying is that for people to be motivated at work, they need to have a higher purpose, the company needs to do something good, and so forth. And I am not disputing that, that is very true that it contributes to people's sense of purpose, and so forth.

But before you even get to that level, we have to ask ourselves, what is it really that makes people motivated and enjoy themselves? And I think when I think about that, I often look at sports, because why do people love soccer? What's the higher purpose of winning Champions League? People say, oh, there's a massive higher purpose, but not entirely, you're not really making the planet better by winning. Still, people are massively engaged in these things. Why?

"Because it's a team effort, there are clear roles, you know exactly what you're supposed to do – I'm supposed to put the ball in that score. And then it's very clear how you win, there is a referee that stops people from cheating. And so there's a lot of things in that environment that makes it motivating, that makes people engaged, and those things are usually lacking in companies."

How do you know when someone is at that crucial point of the learning curve?

"The problem with a company is that it's a much more complex environment with a lot of other things going on in parallel in people's lives. And so I have definitely occasionally missed to see that people are beyond that point."

"In Sweden, there's this course called Situation Adopted Management, which basically means that there is no single management technique. You look into the situation, you try to understand it from multiple angles. And then depending on where that individual is, and how you perceive the mental status, and the mood of that individual, and so forth, you try to adapt. Either you coach or you challenge or you instruct or you do different things. There's not a single methodology that will allow you to deal with those situations. But a lot of it is empathy. It's the ability to look at people and read them, and try to understand, and ask them questions, and understand where they are."

III. How Sebastian Manages Complexity At Scale

What are Sebastian's biggest lessons learned from Klarna growing to 3000+ people spread across multiple offices across the world?

  1. It's the manager's job to deal with the complexity in a company
  2. It's not for everyone

What role does Sebastian believe a manager should play in a company as it scales?

"I think a lot of times as a company grows, what ends up happening is the thing just becomes so complex. So management tries to organize the company in a way that makes sense to them and that is easy to understand for them. But the consequence of that often, unfortunately, is it makes no sense for the person who's actually doing the job. So they lose the purpose. Why am I coming to work? What are we trying to achieve? All of these things get lost.

"So what we said is, we have to do the exact opposite. The critical element is that the people who are actually supposed to do something – not the manager – the people actually supposed to do something, if they program or to do a marketing campaign, or whatever they're doing, they need to come to work every day and feel I know exactly why I'm coming, I know how I'm contributing, I know who I'm contributing for, I know what value I'm creating.

"And if that thing creates tons of complexity for us, as managers, because the whole system becomes much more complex, then that's what we're getting paid for. That's the one. That's why we're getting a good salary. Because we need to manage that complexity."

What does Sebastian look for in talent?

"Keep very close on the recruitment … Especially in a country like Sweden, a country where a typical saying is, alla ska komma med, which means, everyone should come, everyone should join. And it's very nice. And I appreciate that with Swedish culture, I'm not trying to really call it. I think it's fantastic and it's a fantastic society. But as a consequence, it took us some time to conclude something which maybe in the US or maybe even in the UK as it would have been much more obvious, which is that it's not a company for everyone. It is a company for the people that want to have that challenge, that want to be in that environment, that think that's interesting, that want to learn a lot fast, and want to get a lot of things done. And that's not everyone, and that's okay.

"Like when you play soccer – some people play soccer for fun, other people play to win the Champions League. People do it for different reasons. And they have different ambitions with it and different objectives with it. And the same applies to us.

"So it took us some time to realize that we need to tell people, look, just so you know, this is not going to be your standard company, you're going to be expected to do a hell of a lot of things, you're going to be expected to be challenged, you're going to expect it to do your utmost. And we're going to try to support you and help you and grow. So just know what you're getting into, before you get into it."

IV. Retail Banking 10 Years From Now

What does Sebastian see as the future of everyday banking services?

"One thing I would say, it's going to be a much smaller industry. And that's because it is ridiculous that moving money back and forth is a trillion-dollar industry. That is ridiculous. There is no good reason for that whatsoever. This is going to be a much more cost-efficient, much smaller revenue business than it is today. But even though it would be much smaller than it is today, it's still massive, and Klarna has the opportunity to be one big player in that industry, similar to what Tesla is doing in cars or whatever, that's what I want to do. And I feel we have all the prerequisites to accomplish that."

"There's going to be this push that's going to transform this industry and the people are going to lose on it are the suits in the marble offices in the city centers. That's where the pain is going to be felt, but the winner is going to be the consumer."

What do the next five years look like for Klarna?

"It's a little bit like self-driving cars – we all know it's going to happen, the question is when. And based on what I've seen in the last 15 years, and I've seen how retail has gone from retail to ecommerce and all these trends, this decade is going to be the disruption of retail banking.

"At the end of this decade, there will be a couple of new total players that will be very dominating in this space, and the rest will either cease to exist, will merge and try to acquire some of the new ones, or maybe a few of them will manage to reinvent themselves. But this is going to be an extremely interesting time."

Sebastian's Favourite Book: The Neverending Story

As always you can follow Harry and The Twenty Minute VC on Twitter here!

Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.

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FF 011: 'The Savviest Investors Don't Ask What If' with Ben Nader, CEO & Founder @ Butterfleye

FF 011: 'The Savviest Investors Don't Ask What If' with Ben Nader, CEO & Founder @ Butterfleye

Ben Nader is Founder and CEO at Butterfleye, the most advanced wireless home monitoring system. In other words, Google Nest meets Dropcam. Butterfleye's investors include some of the biggest and most prominent names in the industry including our friends and past guests Brad Feld and Jason Calacanis. Butterfleye currently have a campaign on Indiegogo, which you can support here!   In Today's Episode You Will Learn: 1.) How did Ben come up with Butterfleye? 2.) How does Butterfleye differentiate itself from other competitors like Dropcam? 3.) How much better does a new product have to be to beat the existing incumbents? 4.) Does Ben prefer mass market testing or small targeted testing with fewer individuals? 5.) How did Ben get his first customers? 6.) What has Ben done to drive the success of his Indiegogo campaign? What tips would he give to founders looking to raise on these platforms? 7.) How did Ben get Jason Calacanis as an angel? How did Ben find the fundraising process?                  Items Mentioned In Today's Show: Ben's Fave Book: The Alchemist by Paolo Coelho Ben's Fave Newsletter or Blog: Brad Feld's Feld.com, Jason Calacanis' Launch Ticker Ben's Fave Productivity Apps: Asana, Sunrise Calendar, Calm Meditation App As always you can follow Harry, The Twenty Minute VC, Ben and Butterfleye on Twitter here! If you would like to see a more colourful side to Harry with some mojito sessions to come, you can follow him on Instagram here!

4 Syys 201526min

20 VC 068: Why Now Is The Best Time To Be An Entrepreneur with Sean Seton-Rogers @ PROfounders Capital

20 VC 068: Why Now Is The Best Time To Be An Entrepreneur with Sean Seton-Rogers @ PROfounders Capital

Sean Seton-Rogers is a founding Partner at PROfounders Capital, a venture capital fund for entrepreneurs powered by entrepreneurs. Their investors and principals number some of the best-known players within the digital media space -- people who have built some of Europe's most successful companies. Prior to PROfounders, Sean has been investing in technology companies across both the US and Europe, when he was at both Balderton Capital and Commonwealth Capital Ventures in Boston. In addition to the PROfounders portfolio companies, he has in the past worked closely with others such as Bebo, Wonga.com, and ConstantContact. In Today's Episode You Will Learn: 1.) How did Sean make his entry into the VC world at the peak of the first tech bubble? 2.) What was the biggest lesson Sean learnt from experiencing the bubble imploding? 3.) Why are we seeing this trend of US VC funds investing in Europe? 4.) What are the key drivers to the growth of the European tech ecosystem? 5.) Why is there a serious decline in the amount of Series C rounds, only 7 in Q2 2015? 6.) Is Sean concerned by the rise of Crowdfunding? Does Sean see it as a competing finance model to VC? 7.) Do investors on Crowdfunding platforms experience the same deal terms as VCs? Items Mentioned In Today's Episode: Sean's Fave Book: Robert Cialdini: Influence, The Psychology of Persuasion, Neal Stevenson: Cryptonomicon Sean's Fave Blog or Newsletter: Benedict Evans Newsletter Sean's Must Have Productivity Tools: Evernote, Google Apps Sean's Most Recent Investment: Made.com As always you can follow Harry, The Twenty Minute VC, Sean and PROfounders on Twitter right here! For a more colourful view of Harry and maybe a few mojito sessions follow Harry on Instagram here!

2 Syys 201529min

20 VC 067: Scaling Startups Into Unicorns with Atomico's Mattias Ljungman and Carolina Brochado

20 VC 067: Scaling Startups Into Unicorns with Atomico's Mattias Ljungman and Carolina Brochado

Mattias launched Atomico in 2006 alongside Niklas Zennström. In that time, Mattias has been involved with exits including Supercell (sold a majority stake to SoftBank), 6Wunderkinder (acquired by Microsoft in 2015), The Climate Corporation (acquired by Monsanto for $1.1B in 2013), Xobni (acquired by Yahoo! in 2013). Mattias works closely with a number of portfolio companies on their expansion, including Truecaller, Klarna, Hailo, and ChemistDirect. Carolina is Vice President @ Atomico, working on sourcing, evaluation and due diligence of investments. Carolina is based in London, however she travels frequently to Latin America to evaluate opportunities for Atomico to help companies in the region to scale. Prior to Atomico, Carolina started her career at Merrill Lynch's investment banking division before moving to private equity firm Madison Dearborn Partners. Did you like the double guest show today? If so click here! If you prefer a single guest click here! In Today's Episode You Will Learn: 1.) How Mattias and Carolina made their way into the VC industry with Atomico? 2.) How important is it for VCs to have entrepreneurial backgrounds? 3.) What advice would Mattias and Carolina give to anyone looking to enter the VC industry? 4.) What is Atomico's selection criteria? Average cheque size? Round preference? Sector preference? 5.) Why is now the best time to be a European entrepreneur? What has changed? 6.) What does it take for a tech ecosystem to thrive and grow? 7.) What is required for startups to scale from small markets to mass market adoption? Items Mentioned In Today's Show: Mattias' Fave Book: The Girl Who Saved The King of Sweden by Jonas Jonasson Carolina's Fave Book: Midnight in the Garden of Good and Evil by John Berendt Mattias' Fave Blog or Newsletter: Benedict Evans Carolina's Fave Newsletter: The Skim, Dan Primack: TermSheet Atomics's Most Used Productivity Tools: Wunderlist, Evernote, Pocket, SmartNews Atomics's Most Recent Investments: TrueCaller, GymPass As always you can follow Harry, The Twenty Minute VC, Carolina and Mattias on Twitter here! For a more colourful image of Harry and maybe some mojito sessions, follow Harry on Instagram here!

31 Elo 201528min

FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail

FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail

Carl Waldekranz is the CEO and co-founder of Tictail. With the vision of creating the worlds most used and loved e-commerce platform Tictail has been called the Tumblr of e-commerce and been celebrated as one of Europe's hottest startups. The vibrant community now hosts more than 85,000 stores on their service. Due to this phenomenal growth Tictail recently closed a $22m Series B from Balderton, Acton, Thrive and Creandum. In Today's Episode You Will Learn: 1.) What were Carl's entrepreneurial origins and how did Tictail get started? 2.) What does Carl's idea creation process look like? How does Carl brainstorm? 3.) Tictail now sells 2m products on their platform but how did they get their first customers? 4.) At what moment in the Tictail journey was Carl the most worried or frightened? 5.) What would Carl say are the essentials for funding? How did Carl meet his investors? What is the difference between the different funding rounds for startups? 6.) Why did Carl pitch other startups before pitching VCs? 7.) Question from Daniel Waterhouse @ Balderton: How has Tictail maintained the magic company culture in Sweden, whilst expanding to NY? 8.) If Carl could start his time with Tictail again, is there anything he would have done differently? Items Mentioned In Today's Show: Carl's Fave Book: The Score Takes Care of Itself, My Philosophy of Leadership by Bill Walsh Carl's Fave Blog or Newsletter: First Round Capital Blog As always you can follow Harry, The Twenty Minute VC, Carl and Tictail on Twitter right here! If you would like to see a more colourful side to Harry and a few mojito sessions, you can follow Harry on Instagram here!

28 Elo 201526min

20 VC 066: FOUNDRY GROUP WEEK 1: Seth Levine: 'VC Is Not A Scalable Business'

20 VC 066: FOUNDRY GROUP WEEK 1: Seth Levine: 'VC Is Not A Scalable Business'

Seth Levine is one of the most successful VCs on the planet having Co-Founded Foundry Group, Seth has made investments in the likes of Fitbit (IPO), Admeld (acquired by Google), Zynga (IPO) and Gnip (acquired by Twitter). The Foundry Group now has 5 funds, 4 early stage and 1 growth fund, totalling over $1bn in assets. Prior to Foundry Group, Seth started his career in venture with Mobius Venture Capital and lead the IPO of FirstWorld in 2000. Seth writes an awesome blog on technology, venture capital and colorado at www.sethlevine.com. If you enjoyed today's show, share the love on Twitter by clicking here! In Today's Show You Will Learn: 1.) Where it all started for Seth and how he made his move into the technology and venture industry? 2.) Question from James Altucher: Do you have to be in Silicon Valley to get the best access to deal flow? 3.) How has Foundry group developed since 2006 as VC firm? 4.) Why are all funds raised by Foundry the same, $225m? How is VC fundraising the same as startup fundraising? 5.) Question from Elizabeth Kraus: How does Seth stay motivated having enjoyed so much financial success with Foundry Group? 6.) What areas of tech is Seth most excited about? Items Mentioned In Today's Show: Most Used Apps: Slack, Voxer, DarkSky Seth's Fave Book: The Old Man and The Sea by Ernest Hemingway Seth's Fave Blog or Newsletter: Hidden Brain Seth Most Recent Investment: Sourcepoint As always you can follow Harry, The Twenty Minute VC, Seth and Foundry Group on Twitter here! For a more colourful view of Harry's world and maybe a few mojito sessions, check out Harry's Instagram here!

26 Elo 201527min

20 VC 065: FOUNDRY GROUP WEEK 1: Brad Feld: Founders Should Be Obsessed, Passion Belongs In The Bedroom

20 VC 065: FOUNDRY GROUP WEEK 1: Brad Feld: Founders Should Be Obsessed, Passion Belongs In The Bedroom

Brad Feld is one of the world's leading VCs having Co-Founded Foundry Group, Brad has made investments in the likes of Zynga, Makerbot and Fitbit, just to name a few. Brad is also Co-Founder of Techstars, one of the world's most prominent startup accelerators, whose portfolio companies have raised over $1.3bn in funding. If that wasn't enough Brad is also a best selling author having co-athoured Venture Deals: Be Smarter Than Your Lawyer and VC, alongside Dick Costolo and Startup Communities: Building An Entrepreneurial Ecosystem In Your Community. In addition to his investing and writing, Brad has been active with several non-profit organizations and currently is chair of the National Center for Women & Information Technology and co-chair of Startup Colorado. Brad is a nationally recognized speaker on the topics of venture capital investing and entrepreneurship and writes the widely read blogs Feld Thoughts, Startup Revolution, and Ask the VC. In Today's Episode You Will Learn: 1.) How Brad made his move from entrepreneurship to VC and later co-founding, The Foundry Group. 2.) Does Brad agree with the view that it is important for entrepreneurs to fail? 3.) Why did Brad turn Fitbit down on 1st opportunity and what changed the 2nd time? 4.) What gets Brad excited in a startup? What areas are Brad most interested in? 5.) What is the main characteristic that makes the Foundry Group the huge success it is? Items Mentioned In Today's Episode: Brad's Fave Business Books: 1.) Zen And The Art Of Motorcycle Maintenance by Robert Pirsig 2.) Hot Seat by Dan Shapiro Brad's Fave Blog or Newsletter: Fred Wilson's Blog, Dan Primack: TermSheet, MatterMark Daily Brad's Most Recent Investments: GlowForge: The 3D Laser Printer, Sphero As always you can follow Harry, The Twenty Minute VC, Brad and Foundry Group on Twitter here!

24 Elo 201531min

FF 009: How To Leverage Your Connections To Grow Your Business with Sarah Schupp, Founder & CEO @ University Parent

FF 009: How To Leverage Your Connections To Grow Your Business with Sarah Schupp, Founder & CEO @ University Parent

Sarah Schupp is the CEO and founder of UniversityParent. UniversityParent is the #1 site for college parents to find everything they need to help their children succeed. The company, which began with a single print guide for the University of Colorado Boulder, now prints parent guides for more than two hundred colleges, features information for 3,000 colleges and universities on its website, and distributes a weekly e-newsletter. In May 2014, UniversityParent celebrated its 10th anniversary and was named to the Mercury100, BizWest’s ranking of the 100 Fastest-Growing Private Companies in Boulder Valley. Sarah has been named one of Inc. Magazine's Top 30 Entrepreneurs Under 30, Businessweek's top 25 Entrepreneurs under 25, and one of the Denver Business Journal's Top Women Under 40. She’s been named a "Player to Watch" by the Gates Foundation, and was recognized by the White House and the United Nations as one of the country's top young entrepreneurs. In Today's Show You Will Learn: How the idea for UniversityParent came about? How did Sarah manage to juggle a growing business with a University degree? How individuals can leverage their university network to grow their business? How important is it for entrepreneurs to be surrounded by like minded entrepreneurs? In what circumstances should founders confide and not confide in their team? How does Sarah as a leader show her support for her team? How has Sarah found the fundraising process and what would Sarah change if she could start over? Items Mentioned In Today's Show: Harry's Fave Book: The Hard Thing About Hard Things by Ben Horowitz Sarah's Fave Book: The Alchemist by Paolo Coehlo Sarah's Fave Newsletter or Blog: Think With Google As always you can follow Harry, The Twenty Minute VC and Sarah on Twitter here!

21 Elo 201525min

20 VC 064: Finding Exceptional People with Big Ideas with Nick Beim, Partner @ Venrock

20 VC 064: Finding Exceptional People with Big Ideas with Nick Beim, Partner @ Venrock

Nick Beim is a Partner @ Venrock where he focuses on internet, mobile, SaaS, big data and fintech investments. Nick blogs on the economics of innovation at www.nickbeim.com. Nick led the initial venture investments in a number of pioneering consumer internet companies including the Gilt Groupe, and Care.com (IPO). He also led the initial investments in a number of today’s leading big data innovators including Dataminr and Intent Media. Prior to joining Venrock, Nick was a General Partner at Matrix Partners and worked in the technology groups at McKinsey and Goldman Sachs. Nick’s primary passion outside of venture investing is international development, in particular accelerating international development through entrepreneurship. Nick serves on the board of Endeavor, a non-profit organization dedicated to supporting entrepreneurs in developing countries that Tom Friedman has called “the best anti-poverty program of all.” In 2011, Forbes named Nick one of the “Elite 8″ to watch in Venture Capital. In Today's Episode You Will Learn: How Nick made his move into venture and started a bidding contest between two funds a bank for him! How Nick got to be involved with DataMinr and how Nick believes society will use data in the future? How does Nick standout in the super competitive rounds? What is Nick's value add? Is it still harder for female founders to get VC funding? Why? What can be done to improve this imbalance in the tech ecosystem? What is impact investing? How do you balance LP returns with social impact improvements? Our friend @ August Capital, David Hornik asks Nick, what is the difference between investing in NY compared to SF? Items Mentioned in Today's Show: Nick's Fave Book: Man's Search For Meaning by Viktor Frankl Nick's Fave Newsletter or Blog: Reid Hoffman, Essays on Entrepreneurship

19 Elo 201529min

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