449: Customer empathy: User persona or jobs to be done? (with Michael Sacca and Mike Belsito)

449: Customer empathy: User persona or jobs to be done? (with Michael Sacca and Mike Belsito)

Welcome to an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito.

Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.

Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM.

Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows.

In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users.

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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319: Managing Extreme Fatigue and Stress

319: Managing Extreme Fatigue and Stress

Michael and Tom discuss how to manage extreme fatigue and stress. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

23 Heinä 201637min

318: McKinsey Office Leaders: Concerning Policy Change

318: McKinsey Office Leaders: Concerning Policy Change

Michael and Tom discuss the new policy change introduced by McKinsey related to selection of McKinsey office leaders. We discuss why it could have been introduced and how it may impact McKinsey. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

16 Heinä 201614min

317: How Sizan, TCO IV Female Minority, Pulled It Together

317: How Sizan, TCO IV Female Minority, Pulled It Together

In this podcast Michael and Tom, Darden EMBA, talk about Sizan and her one of a kind story. Sizan is a participant in TCO IV. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

5 Heinä 201618min

315: Critical Reason Zach's Presence in TCO III Ended

315: Critical Reason Zach's Presence in TCO III Ended

In this podcast we continue to experiment with a new format. Meet Tom, Darden EMBA, who is going to co-host the next few Case Interview podcasts with us. In this podcast we discuss the subtle but very important reason Zach's presence in TCO III ended. Zach is the 2nd participant in The Consulting Offer III. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

28 Kesä 201621min

314: How Firms Judge Candidates During Case Interviews

314: How Firms Judge Candidates During Case Interviews

In this podcast we discuss how interviewers judge candidates during case interviews. Specifically we look at how they determine whom are the top candidates. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

17 Kesä 201616min

313: How to Put Client First the Right Way

313: How to Put Client First the Right Way

This podcast, and related article, explains how to put the client first the right way. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

8 Kesä 20164min

312: How to Be Likeable

312: How to Be Likeable

In this podcast we talk about one critical lesson from TCO III / IV: how being likeable effects one's performance during consulting case interviews. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

31 Touko 201615min

311: Why Value-Based Fees Seldom Work

311: Why Value-Based Fees Seldom Work

In this podcast, and related article, we are going to talk about value-based fees. And I am going to explain to you why value-based fees seldom work. We will also explain why value-based fees are misunderstood. And they are misunderstood in a very fundamental way. Value-based fees can only work if certain supply and demand conditions in the market are met, or if your client is naïve. If a consulting firm understands this concept, they have a higher probability of securing higher-margin value-based fees. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE STRATEGY TRAINING PODCASTS: If you enjoy our podcasts, we will appreciate if you visit our Case Interviews podcast or Strategy Skills podcast on iTunes and leave a quick review. It helps more people find us. COME HANG OUT WITH US: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

20 Touko 20167min

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