453: How to lead with authenticity (with Sabrina Horn)

453: How to lead with authenticity (with Sabrina Horn)

Welcome to an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina's book here: https://amzn.to/3oNDHz9

Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years' job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company.

Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.

In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this.

For leaders or individuals who believe in integrity as success' recipe, this is for you.

Make It, Don't Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9

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We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

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229: Why Internal Strategy Units Rarely Create Consultants

229: Why Internal Strategy Units Rarely Create Consultants

This podcast is based on the Quarterly article about the pros and cons of joining internal consulting units in banks, primarily as a substitute for careers in McKinsey or BCG.

28 Marras 201425min

228: How Great Consulting Firms Die

228: How Great Consulting Firms Die

This podcast is linked to the article about recent recruiting problems at BCG. We elevate the problem here and discuss the basic elements which lead to the decline of great firms or why smaller firms never become great.

22 Marras 201426min

227: Lessons from returning to Turkey from the USA

227: Lessons from returning to Turkey from the USA

This podcast accompanies the recent article about a Turkish client who was trying to complete her MBA and move back to Turkey BCG or McKinsey after about 15 years outside the country. The podcast was done 18 months after the article was written so we will discuss her experiences since the time we provided the initial advice in the article. In many ways, what worked to this client's benefit was her genuine sincerity when asking for helping, excellent personality and high intellect. A rare combination.

16 Marras 201421min

226: Poor Networking and Mentor-Mentee Etiquette

226: Poor Networking and Mentor-Mentee Etiquette

This podcast is linked to the recent quarterly article about the speech Marvin Bower made way back in 1964. Rather than focusing on the many useful elements of the speech, we will focus on the unifying theme of finding outstanding people, inspiring them and requiring the highest levels of conduct from them.

10 Marras 201430min

225: How Michael Would Use The Consulting Offer

225: How Michael Would Use The Consulting Offer

This is not a complex podcast. It is more a reminder. I talk through the very simple steps I would use when learning from The Consulting Offer: Read all the pages about the show Read all the session descriptions Read them again Develop my study plan Complete quizzes 0 to 9 Stick to my plan Go through sessions 1 to 23 in that order for Felix and some sessions from Sanjeev. You can also do all the cases from Samantha and Rafik. In general, go through the drop down menu of The Consulting Offer and pay attention to this page.

4 Marras 20149min

224: Picking a Mentor Who is Not the Best At their Field

224: Picking a Mentor Who is Not the Best At their Field

This podcast is based on an off-the-record conversation I had with Felix when we were not recording The Consulting Offer. Sometimes after the 90 minute sessions we would engage in small-talk and useful things were discussed but never captured.

29 Loka 201414min

223: Picking a Mentor Who is Not the Best At their Field

223: Picking a Mentor Who is Not the Best At their Field

This podcast is based on an off-the-record conversation I had with Felix when we were not recording The Consulting Offer. Sometimes after the 90 minute sessions we would engage in small-talk and useful things were discussed but never captured.

23 Loka 201424min

222: Using The Consulting Offer Videos Effectively

222: Using The Consulting Offer Videos Effectively

Clients using the Consulting Offer Videos fit into a neat bimodal distribution.

17 Loka 20147min

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