463: What is good marketing? (with Jeff Rosenblum)

463: What is good marketing? (with Jeff Rosenblum)

Welcome to an episode with one of the leading innovators in digital marketing, Jeff Rosenblum.

In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.

We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.

Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time.

Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences.

Get Jeff's book here:

Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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424: The importance of communication

424: The importance of communication

In this episode, we discussed why communication is the most critical skill that a consultant must possess and how to effectively communicate in a logical and structured way. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

29 Marras 202118min

423: Step back to move forward (with Kayvan Kian)

423: Step back to move forward (with Kayvan Kian)

Welcome to an episode with a Senior Advisor to McKinsey & Company (Amsterdam), Kayvan Kian. Get Kayvan's book here: https://amzn.to/3kntLLF Kayvan Kian is the founder of the Young Leaders Forum, a program that helps high potential future leaders with the necessary skills, ways of thinking, and insights to become better leaders in a world of constant change. He also has given guest lectures at Harvard Business School, HEC, Sciences Po, and other leading institutions. He believes that we can make this world a better place by sharing hard-fought lessons with each other, that we gained through the most challenging times in our lives. In this episode, Kayvan talked about how to move forward by taking a step back and identifying the things we can control. For those leaders who feel stuck, this is for you. WHAT IS WATER?: How Young Leaders Can Thrive in an Uncertain World. Kayvan Kian: https://amzn.to/3kntLLF Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

24 Marras 202141min

422: Does Having a Child Affect Your Career

422: Does Having a Child Affect Your Career

In this episode, we discussed about a consultant's lifestyle and how having a child affect your career, progress, and development. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Marras 202118min

421: What Makes a Good Leader in 2021 (with David Bradford)

421: What Makes a Good Leader in 2021 (with David Bradford)

Welcome to an episode with the Eugene O'Kelly II Senior Lecturer Emeritus in Leadership at Stanford Graduate School of Business, David Bradford. Get David's new book here: https://amzn.to/3lAmUhi David Bradford is one of the two researchers behind Stanford's most popular class: Interpersonal Dynamics, where students and leaders learn how to greatly improve personal and professional relationships. He has produced six books, numerous articles, three training programs, and a massive open online course on leadership, team performance, and the influence process. He has worked with and helped some of the biggest companies in the world including Hewlett-Packard, Cisco Systems, IBM, Levi Strauss, Raychem, etc. He is currently a member of the Editorial Boards of the Academy of Management Learning & Education, the Journal of Applied  Behavioral Science, and the Journal of Management Education. In this episode, David talked about how leaders can shift their way of thinking and have a better approach to managing their organizations. For those leaders who want to learn how to solve their companies' biggest problems, this is for you. CONNECT: Building Exceptional Relationships with Family, Friends, and Colleagues. David Bradford & Carole Robin: https://amzn.to/3lAmUhi Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

17 Marras 202148min

420: Interview with Tom: Sizan's Journey

420: Interview with Tom: Sizan's Journey

In this episode with Tom, we talked about Sizan from TCO IV. We discussed her background, experiences, and what we can learn from her journey. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

15 Marras 202117min

419: Is it expensive? Author Program Q&A 4

419: Is it expensive? Author Program Q&A 4

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is a part of a 10-episode program to help our clients and customers measurably and radically transform their careers through The Author Program. How would your career, reputation, and earnings change as a published author? Imagine your client interactions when potential and current clients saw your thinking in a published book before they met you? Imagine the time you would save not having to explain your ideas and the value you could add to them? Imagine the fee premium you could earn? Imagine avoiding awkward meetings trying to establish your credibility? Imagine how many potential clients would find you and reach out to you? Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

10 Marras 202110min

418: What is the ROI? Author Program Q&A 3

418: What is the ROI? Author Program Q&A 3

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is a part of a 10-episode program to help our clients and customers measurably and radically transform their careers through The Author Program. How would your career, reputation, and earnings change as a published author? Imagine your client interactions when potential and current clients saw your thinking in a published book before they met you? Imagine the time you would save not having to explain your ideas and the value you could add to them? Imagine the fee premium you could earn? Imagine avoiding awkward meetings trying to establish your credibility? Imagine how many potential clients would find you and reach out to you? Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

8 Marras 20218min

417: Grow Your Business Via Disruption (with Charlene Li)

417: Grow Your Business Via Disruption (with Charlene Li)

Welcome to an episode with a sought-after public speaker and an influential thought-leader, Charlene Li. Get Charlene's new book here: https://amzn.to/2XhSdFv Charlene Li is a guide on digital transformation, leadership, customer experience, and the future of work. Her career is focused on helping people see the future and thrive with disruption. She is currently a Senior Fellow at Altimeter, a Prophet company. In this episode, Charlene talked about how disruption serves as a key element in order for a company to determine their future and set their path to growth. For those who wants to learn more on how to advance through the future, this is for you. THE DISRUPTION MINDSET: Why Some Organizations Transform While Others Fail. Charlene Li: https://amzn.to/2XhSdFv Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

3 Marras 202154min

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