463: What is good marketing? (with Jeff Rosenblum)

463: What is good marketing? (with Jeff Rosenblum)

Welcome to an episode with one of the leading innovators in digital marketing, Jeff Rosenblum.

In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.

We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.

Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time.

Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences.

Get Jeff's book here:

Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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269: Misunderstanding "Being Analytic"

269: Misunderstanding "Being Analytic"

Aspiring and some young consultants tend to have a narrow outside-in view of management consulting. They make significant assumptions about why and how strategy studies are done, and try to replicate this assumed behavior. They think "being analytic" means analyzing things before every decision is made.

21 Kesä 201511min

268: What Michael Jordan Can Teach You About Strategy

268: What Michael Jordan Can Teach You About Strategy

Aspiring NBA stars make a classic mistake when trying to watch, analyze and replicate the reasons why someone like Michael Jordan was so successful. In this podcast I explain why aspiring management consultants and those in industry make the very same mistake when watching, analyzing and replicating the reasons why McKinsey and BCG are so successful.

15 Kesä 201516min

267: Strategy Training Changes at Firmsconsulting

267: Strategy Training Changes at Firmsconsulting

[Update June 11] The 1st strategy training map is live! All 16 steps of strategy planning and 200+ critical points are complimentary to all our members!

9 Kesä 201521min

266: Case Studies in Strategy Projects

266: Case Studies in Strategy Projects

It is fair to say that being assigned to develop the case studies to help a team on the strategy study is considered a dead-end role for most consultants. An associate or analyst would much rather want to be leading the corporate strategy analyses, business case or even the business unit analyses versus studying how other companies have tackled the same problem as the client.

3 Kesä 201520min

265: Client Lessons: Stanford Masters Student

265: Client Lessons: Stanford Masters Student

This podcast was prepared for clients in our case coaching program. Each week I will consolidate the main questions and challenges clients are facing in the program and use these podcasts to communicate suggestions and advice to your unique preparation needs.

28 Touko 201521min

264: From Siberia's winter plains to an elite university

264: From Siberia's winter plains to an elite university

The Firmsconsulting Emerging Fellows program is a program we run whereby we find and mentor promising young students from impoverished parts of the world. Working with them over several years, we guide them into elite schools and eventually into McKinsey or BCG.

22 Touko 201529min

263: How to read to improve reasoning

263: How to read to improve reasoning

We have a section on the website where I list all of the articles I read on a daily basis: What Firmsconsulting is reading. The thinking was that readers could replicate the reading of a former strategy partner at an elite firm by reading what I read.

16 Touko 201513min

262: BCG / McKinsey to Private Equity: 4 Client Experiences

262: BCG / McKinsey to Private Equity: 4 Client Experiences

If you wanted to move from BCG / McKinsey to private equity, how do you make the career change?

10 Touko 201527min

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