463: What is good marketing? (with Jeff Rosenblum)

463: What is good marketing? (with Jeff Rosenblum)

Welcome to an episode with one of the leading innovators in digital marketing, Jeff Rosenblum.

In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.

We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.

Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time.

Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences.

Get Jeff's book here:

Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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247: Big Changes to Firmsconsulting Website

247: Big Changes to Firmsconsulting Website

Between 17 January 2013 and 30 January 2013 we will be rolling out some significant and exciting changes to the website. Many of these changes coincide with the premier of Season Two of the Consulting Offer, and are useful because they make the material easier to watch, interact with and learn from. We will also be making changes to the way club members and clients access the material. We spent a long time thinking about these changes and while they will impact many members, remain completely aligned with our core values of treating all clients fairly.

17 Maalis 201513min

245: Q&A With Alice Qinhua Zhou, McKinsey New York City

245: Q&A With Alice Qinhua Zhou, McKinsey New York City

Alice Qinhua Zhou holds a candid interview with Michael where she answers a wide variety of questions clients posted on social media and emailed in, about her involvement in The Consulting Offer Season 2. Alice talks about managing her confidence through the interviews, why she chose NYC, picking an academic career over management consulting, finding and taking tough feedback from mentors, Season 1, her advice for viewers and much more.

5 Maalis 201536min

244: The Consulting Offer 2 Closed List Dinner

244: The Consulting Offer 2 Closed List Dinner

We discuss the steps taken to make this session as realistic as possible. From the selection of the meals, the use of surprises like the waitress to test behaviour, Kevin's style of changing the flow of the conversation and the method through which candidates tried to build a connection with Kevin, and vice-versa.

27 Helmi 20159min

243: The What, Why, How, When and Where of TCO II

243: The What, Why, How, When and Where of TCO II

The Consulting Offer II (TCO II) records the entire interview process from networking, through to the closed-list dinner, PEI, group interviews and all interview rounds, including extensive debrief interviews with a former McKinsey partner and real candidates who went on to successfully interview.

21 Helmi 201523min

242: Don't Always Leave Infosys For An MBA

242: Don't Always Leave Infosys For An MBA

MBA programs around the world encourage experienced technology employees to forgo salary, experience and promotion in the hope of obtaining an MBA and the path to a consulting or banking career. However, this rarely if ever works. Sometimes, it causes more problems not to mention the addition of mountains of debt. In this podcast we discuss the options available to technology employees and when an executive MBA program is actually a better option than a full-time MBA.

15 Helmi 201522min

241: Behind-The-Scenes of a Strategy Study

241: Behind-The-Scenes of a Strategy Study

In this detailed strategy specific podcast I discuss a railway privatization and commercialization engagement I co-managed earlier in my tenure as a corporate strategy principal. I outline how we reorganized the client, exited non-core businesses, improved inefficiencies and prepared the client to compete in a deregulating market.

9 Helmi 20151h 15min

240: Events Shaping Consulting Leadership

240: Events Shaping Consulting Leadership

In podcasts 237 and 238, I discuss a fairly muscular and risky set of strategies I used to increase my leadership standing in the firm and challenge mentors whom I believed were damaging the firm's values. My style of interaction was developed due an early engagement in my career which directly impacted the way I managed all future interactions. I unpack this engagement and explain how it impacted me, allowing you to determine how your own early experiences are shaping your own leadership style.

3 Helmi 201526min

239: Image Management as an Older Consultant

239: Image Management as an Older Consultant

Having mentored a large number of older consulting hires, all were older than myself, this podcast distinguishes between older hires with working experience and those without working experience. Depending on the category you fall into, peers will view your profile, strengths and image very differently. In fact, your career strategy will be different. In other words, no two older candidates are the same.

28 Tammi 201528min

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