493: Shaping empathy from the perspective of your employees and customers (with Dr. Natalie Petouhoff)

Welcome to an episode with one of the leading innovators in digital marketing, Jeff Rosenblum. In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.  We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.  Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time. Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences. Get Jeff's book here:  Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5   Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

13 Huhti 202256min

For this episode, let's revisit one of the classics by Strategy Skills, where we cover a topic about how to handle a difficult client situation and what happens when a strategy firm overbills a client. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

11 Huhti 202245min

Welcome to an episode with a globally recognized performance coach, Jason Goldsmith. Get Jason's book here: https://amzn.to/3GVf3ny In this episode, Jason speaks about his experience shifting careers: from running a boat company to becoming a highly sought-after performance coach. We will learn how self-coaching, awareness, and identifying one's purpose can change your perspective, and eventually, your life. For people who always see things in a negative light, constantly doubt themselves, hold themselves back, and make decisions out of fear, this is for you. Jason Goldsmith is the founder of Goldsmith Performance and has coached multiple Major champions and numerous top-fifty golfers. Jason emphasizes combining the mental and physical aspects of optimal performance in high-pressure environments. His accomplishments in golf include assisting Jason Day and Justin Rose in achieving the number-one world ranking and helping Rose win both the Gold Medal at the 2016 Olympics and the 2018 FedEx Cup. Jason is also the president and founder of Mustard, a computer-vision-enabled social platform that is revolutionizing performance coaching by creating proprietary CV/AI technology in partnership with legends Dr. Tom House, Mia Hamm, Drew Brees, Nolan Ryan, Anson Dorrance and several other hall-of-fame coaches and athletes. His practice has expanded into other sports in recent years, including the NBA, MLB, NFL, USTA, Olympic athletes and coaches, Division I and II college athletes, nationally ranked juniors, Fortune 500 executives, and professionals. Take Charge of You: How Self Coaching Can Transform Your Life and Career. Jason Goldsmith. https://amzn.to/3GVf3ny

6 Huhti 202254min

For this episode, let's revisit one of the classics by Strategy Skills, where we covered a topic about analyses. - Are the analyses always the same for a strategy workshop? In other words, what determines the analyses you should undertake for a strategy workshop? - How does one set objectives for the workshop?  - How many strategy workshops should be completed during an engagement?  - Why are top-down analyses so important?  Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

4 Huhti 202218min

For this episode, let's revisit one of the classics by Strategy Skills, where we cover a topic about what to do if the client demands more analyses. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

30 Maalis 202222min

For this episode, let's revisit one of the classics by Strategy Skills, where we cover a topic about what happens if the client asks for proof of the strategy. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

28 Maalis 202219min

Welcome to an episode with an inspiring speaker, author, and coach, Kay Formanek. Get Kay's book here: https://amzn.to/3EgXNYP Kay Formanek is the Founder and CEO of Diversity and Performance, a company committed to creating new insights and more conscious diversity leaders. She is the author of Beyond D&I, a book that equips leaders with strategic models and practical tools for advancing Diversity Performance in their organization. Kay is a leading authority on diversity and inclusion, a global speaker, board member, contributor to leading business schools, and advisor and expert to various top advisory organizations. She brings over 30 years of experience of navigating diversity journeys and cultural transformations in over 50 organizations spread across the world. She was Partner and Managing Director in Accenture, where she played a crucial role in advancing diversity and inclusion for 25 years. She also assumes the role of Inclusive Leadership Coach and Expert in Aberkyn and McKinsey. Within the framework of her own company, Diversity and Performance BV, Kay has spent the last six years undertaking extensive study and research in the areas of diversity, inclusion, equity, leadership, and purpose. She has collaborated with multiple organizations to develop and test her thinking. Her experience and research led to the development of the anchor diversity models: The Virtuous Circle and the Integrated Diversity Model. Kay believes in the importance of knowledge and personal learning to overcome personal and systemic bias and that personal learning is at the heart of becoming a courageous and inclusive leader of diversity. She has developed the global certification program for corporates, government institutions, professional services organizations, and NGO's entitled "Inclusive Leadership and Mitigating Bias" Certification. Diplomats, ambassadors, D&I practitioners, leaders, professors, and many individuals who wish to play a role in advancing inclusive diversity have attended certifications around the world: Dubai, Singapore, South Africa, Boston, London, Brussels, Amsterdam, and more than 30 other locations. In this episode, Kay spoke about the importance of diversity, inclusion, and equity in an organization. We will learn more about the underlying reason behind why people discriminate, stereotype, and why people have unconscious bias.  Beyond D&I: Leading Diversity with Purpose and Inclusiveness. Kay Formanek: https://amzn.to/3EgXNYP Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

23 Maalis 202256min

For this episode, let's revisit one of the classics by Strategy Skills, where we cover a topic about understanding the readiness and level of confidence required to go out there and lead. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

21 Maalis 202221min