516: Netflix with ads: Is it a good strategy? (with Amanda Lotz)

516: Netflix with ads: Is it a good strategy? (with Amanda Lotz)

Welcome to an episode with a professor at Queensland University of Technology, Amanda Lotz.

In this episode, Amanda shares her insights as a media expert about Netflix's recent announcement that they are introducing an ad-supported version of their streaming service. She spoke about the challenges that Netflix may face as it goes down the advertising route. Amanda discussed the pros and cons of a subscription-based model versus an advertisement-based model and what it will be for Netflix as it launches its new strategy.

Amanda Lotz is a media scholar, professor, and industry consultant. Her expertise includes media industries, digital distribution, the future of television, the business of media, and net neutrality.

Amanda leads the Transforming Media Industries research project in the Digital Media Research Centre at Queensland University of Technology. She is the author, coauthor, or editor of eleven books that explore television and media industries, including Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand, Media Disrupted: Surviving Cannibals, Pirates and Streaming Wars, We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All, The Television Will Be Revolutionized, and Portals: A Treatise on Internet-Distributed Television.

Her most recent books explore the connections between internet-distributed services such as Netflix and the legacy television industry, as well as the business strategies and revenue models that differ. Her award-winning book, The Television Will Be Revolutionized, now in its second edition, has been translated into Mandarin, Korean, Italian, and Polish. She is frequently interviewed by NPR's Marketplace, has appeared on BBC, CNN's The Nineties, HuffPost Live, and ZDF (German television network), and has been interviewed for articles in the Los Angeles Times, The Guardian, The Atlantic, Christian Science Monitor, the Associated Press, Wired, and Men's Health among many others. She publishes articles about the business of television at Quartz, Salon, The New Republic, hosts the Media Business Matters podcast, and tweets about television and media @DrTVLotz.

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294: BCG Middle East's Promotion Policy Hurts the Firm

294: BCG Middle East's Promotion Policy Hurts the Firm

When Booz was acquired by PwC, many consultants joined rival firms. BCG Middle East was a major recipient of Booz employees. In this podcast we explain a promotion tenure limit imposed by the BCG Middle East practice, which we believe was driven by the hiring of so many Booz consultants, and, with greatest respect to BCG, hurts the firm and its culture. We discuss the policy, why it defeats the principle of demonstrated competency and why it implies that BCG Middle East values the opinions of another firm disproportionately. We feel this policy should change. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn

1 Joulu 20157min

293: Managed out of McKinsey & BCG?

293: Managed out of McKinsey & BCG?

Too many clients panic when they are managed out of McKinsey, BCG or Bain. They assume the worst and imagine a tattered reputation. This could not be further from the truth. In this podcast we explain why it is in McKinsey’s and BCG’s best interest to never disclose you were managed out. It is part of their business models that the market never knows you may have been the world’s most ridiculous consultant. So, if you are being managed out, relax.​ You will be ok. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn

24 Marras 20156min

292: Sveta's Internship Experiences

292: Sveta's Internship Experiences

In this podcast we discuss the most recent experiences of Sveta, a scholarship holder in our Emerging Fellows program. Sveta hails from a tiny village in the far north-east of Siberia. We helped her join the #1 school in Moscow, moved her to a Grand Ecole in France and she recently joined MBB. In this podcast we discuss the obligations of the Fellows to spend at least 2 months per annum in their home countries to help with critical development issues. You will find that it takes an enormous amount of influencing to make this happen, and that is normal. Sveta is like any young adult. She wants it all, and we just need to guide her along. NOTE: Please note that we always change some of the details about clients to protect their identities. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn

17 Marras 201516min

291: Bill Matassoni Interview, BCG and McKinsey Senior Partner

291: Bill Matassoni Interview, BCG and McKinsey Senior Partner

This is an exclusive interview that Bill recently had with Firmsconsulting where he shared some counter-intuitive concepts you will not hear anywhere else. Bill was the partner who helped develop and implement the McKinsey philosophy that helped the firm pull ahead of BCG in the 1980's and 1990's. He was thereafter the partner who led BCG's efforts to overtake McKinsey. Why are we releasing this on the first day of the year? We want you to take an aggressive hold of your career this year and begin investing in your future from the first day of the year. This insightful, inspiring and counter intuitive podcast explains the steps McKinsey took in the 1980's to reposition the firm. To be exceptional, planning is meaningless unless you know what to plan. You need a point of differentiation and you need to consistently drive that difference. Related: - What is comparative advantage in your career - You can find related videos here: Strategy Library

25 Loka 20151h 7min

289: Strategy storyboards after just 5 days?

289: Strategy storyboards after just 5 days?

This podcast introduces the new and comprehensive consulting business case + financial analyses + financial modelling training we are about to release. In particular I discuss my internal consulting training and my very first study leading the business case. Contrary to what you may think, the training at McKinsey and BCG can be weak and contain many flaws. This podcast explains how we built on the training at these firms to develop something far more effective. Related: - Live-blogging a Financial Service Stratey Study - You can find related video here: Strategy Library

19 Loka 201510min

288: New consulting business case training

288: New consulting business case training

This podcast introduces the new and comprehensive consulting business case + financial analyses + financial modelling training we are about to release. In particular I discuss my internal consulting training and my very first study leading the business case. Contrary to what you may think, the training at McKinsey and BCG can be weak and contain many flaws. This podcast explains how we built on the training at these firms to develop something far more effective. Related: - Live-blogging a Financial Service Stratey Study - You can find related video here: Strategy Library

13 Loka 20159min

287: Why consulting stars are never managers

287: Why consulting stars are never managers

This podcast explains how teams are assembled and the role given to consulting stars. Many assume being the manage means you are the best performer. That could not be further from the truth. Related: Learn more about consulting from our leadership publicationFirmsconsulting Quarterly

7 Loka 201510min

286: Consulting Financial Analyses vs Modelling

286: Consulting Financial Analyses vs Modelling

Consulting financial analyses is not at all the same as financial modeling. This podcast explains how they fit into business cases. Related: - You learn amazing details from our Live-blogging a Financial Service Stratey Study - You also learn financial modeling with videos and ppts from our Strategy Library

1 Loka 201512min

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