516: Netflix with ads: Is it a good strategy? (with Amanda Lotz)

516: Netflix with ads: Is it a good strategy? (with Amanda Lotz)

Welcome to an episode with a professor at Queensland University of Technology, Amanda Lotz.

In this episode, Amanda shares her insights as a media expert about Netflix's recent announcement that they are introducing an ad-supported version of their streaming service. She spoke about the challenges that Netflix may face as it goes down the advertising route. Amanda discussed the pros and cons of a subscription-based model versus an advertisement-based model and what it will be for Netflix as it launches its new strategy.

Amanda Lotz is a media scholar, professor, and industry consultant. Her expertise includes media industries, digital distribution, the future of television, the business of media, and net neutrality.

Amanda leads the Transforming Media Industries research project in the Digital Media Research Centre at Queensland University of Technology. She is the author, coauthor, or editor of eleven books that explore television and media industries, including Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand, Media Disrupted: Surviving Cannibals, Pirates and Streaming Wars, We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All, The Television Will Be Revolutionized, and Portals: A Treatise on Internet-Distributed Television.

Her most recent books explore the connections between internet-distributed services such as Netflix and the legacy television industry, as well as the business strategies and revenue models that differ. Her award-winning book, The Television Will Be Revolutionized, now in its second edition, has been translated into Mandarin, Korean, Italian, and Polish. She is frequently interviewed by NPR's Marketplace, has appeared on BBC, CNN's The Nineties, HuffPost Live, and ZDF (German television network), and has been interviewed for articles in the Los Angeles Times, The Guardian, The Atlantic, Christian Science Monitor, the Associated Press, Wired, and Men's Health among many others. She publishes articles about the business of television at Quartz, Salon, The New Republic, hosts the Media Business Matters podcast, and tweets about television and media @DrTVLotz.

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188: Case Interview MBA Students

188: Case Interview MBA Students

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. MBA clients are the dominant group we train. We serve clients from over 30 MBA programs worldwide with a wide range of backgrounds. The majority of our teaching techniques are designed with this group in mind and tested with our core clients at the Harvard Business School. "The Consulting Offer" for example, was designed and tested with this group, and modified for all clients.

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187: Case Interview Selection Criteria

187: Case Interview Selection Criteria

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. How we select candidates: We select candidates from a wide variety of schools: the Ivy League schools to regional schools outside the U.S. and have worked with clients from over 50 different schools. We have a policy of balancing each month's intake with stronger candidates and Firmsconsulting Emerging Fellows. At least half the intake is from the emerging markets and is female. Our most important criteria is whether a candidate could be taught the skills to obtain an offer, maintain our very strong value systems and rise to leadership in consulting or their chosen field.

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186: Case Interview Overview

186: Case Interview Overview

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. This is a selective program run by former principals/senior partners of McKinsey and BCG who conduct all the training and mentoring. We prize client confidentiality and never disclose client relationships, and clients are expected to reciprocate and never disclose our extensive support of their careers.

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185: Mining Lessons

185: Mining Lessons

In this podcast, by the editor, we discuss the very counter-intuitive manner in which McKinsey and BCG partners manage engagements, teams and clients. We present 5 crucial differences which may seem nuanced, but have a powerful ripple effect in managing client relationships. Set in the Brazilian interior, this book follows an engagement team as they assist Goldy, a large Brazilian gold miner, in diagnosing and fixing deep and persistent organisational issues. This book will follow an engagement team over an 8 week assignment and explain how they successfully navigate a challenging client environment, develop hypotheses, build the analyses and provide the final recommendations. It is written so the reader may understand, follow and replicate the process. The book is 252 pages in length and written by former management consulting partners and case leaders. This is the only consulting guide taking readers on a day-by-day and step-by-step journey through a complete engagement. MBA students contemplating a career in management consulting will find this book to a useful companion introduction. Consultants can learn the techniques of the leading management consulting firms. This book contains the 252-page book and a single power point file of the material used in the book.

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184: Mining Sector

184: Mining Sector

This is a related podcast to our mining book.

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183: Agribusiness

183: Agribusiness

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182: Power Utilities

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181: Public Sector

181: Public Sector

This detailed podcast, by the engagement partner, discusses the difficulties faced by many European State-Owned-Enterprises during the 2008-2011 recession when many simultaneously saw a drop in revenue and state subsidies. The engagement team in this book led the work to develop a strategy for the courier business of a heavily-indebted European Postal service.

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