559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)

559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein.

In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of scarcity: time-related, supply-related, demand-related, and limited edition. In this conversation, Mindy highlighted the importance of using scarcity ethically and developing marketing tactics that align with your product or service that aim not only to sell but to help your audience and customers.

Dr. Mindy Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Founder of the digital marketing firm Market MindShift, she has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services. She has a doctor of philosophy degree in general psychology with an emphasis on technology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School.

Weinstein uses her experience and knowledge as a marketer, researcher, teacher and scholar to help businesses increase revenue. She is the host of the popular podcast, Persuasion in Business, and is a global speaker. Weinstein is married, the mom of two boys, and calls Arizona home.

Get Mindy's book here:

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. Dr. Mindy Weinstein

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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326: 3 Mistakes When Practicing with McKinsey / BCG Consultants

326: 3 Mistakes When Practicing with McKinsey / BCG Consultants

In this 326th and new episode of the Case Interview & Management Consulting complimentary podcast, audio version, we discuss 3 mistakes made by many candidates when practicing with McKinsey and BCG consultants.  SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

30 Syys 201713min

325: How to Present Accomplishments

325: How to Present Accomplishments

In this 325th and new episode of the Case Interview & Management Consulting podcast, audio version, we discuss how to effectively present your accomplishments. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

23 Heinä 201721min

324: Major Changes At McKinsey

324: Major Changes At McKinsey

In this episode we discuss the major ongoing changes at McKinsey, 6 new practices and what it means for your career. We also discuss the questions you need to ask when considering roles at McKinsey Design, Analytics, Implementation etc. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

10 Huhti 201728min

323: Change to McKinsey Salaries

323: Change to McKinsey Salaries

Michael and Tom discuss another concerning change within McKinsey: an adjustment to McKinsey salaries, which is very subtle but interesting. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

28 Syys 201614min

322: McKinsey's Eroding Culture

322: McKinsey's Eroding Culture

Michael and Tom talk about a major and troubling change in the language McKinsey has started using in their performance evaluations. We discuss what it indicates for McKinsey's future. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

26 Syys 201622min

321: Leaving McKinsey Not in Good Standing

321: Leaving McKinsey Not in Good Standing

Michael and Tom talk about a new concerning change in up or out procedures in one of McKinsey's North American offices, which was unfolding over the last 6 months. We discuss what impact will this have if action is not taken to stop this practice. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

21 Elo 201621min

320: How Firms Compete

320: How Firms Compete

The story Michael and Tom will talk about today, a major consulting firm suing McKinsey, is a real life example of how firms compete behind the scenes. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

5 Elo 201624min

319: Managing Extreme Fatigue and Stress

319: Managing Extreme Fatigue and Stress

Michael and Tom discuss how to manage extreme fatigue and stress. SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

23 Heinä 201637min

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