The Future Of A.I. Businesses With Steph Smith
Where does AI fit into a marketer’s workflow? Steph Smith (Podcast Host @ a16z) joins Kipp and Kieran to dive deep into the world of AI: The importance of a clear distribution plan, if AI will work for marketing teams or individuals, and will standalone AI companies sink or swim? About Steph Smith Steph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage technology companies. She spearheaded the creation of the Creator Program as a Director of Marketing at HubSpot. Now, she’s a Podcast Host at a16z, the go-to place for discussions about innovation as technology changes the way we all work, live, and play. Checkout Steph’s work! Her Podcast https://future.com/a16z-podcast/ Twitter https://twitter.com/stephsmithio Book https://doingcontentright.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
22 Marras 202234min
How The Best Companies Pivot During A Bad Recession
The world seems like it’s falling apart, here’s what marketers should do next. Kipp and Kieran give you the upside on an economic downturn and how YOU can turn it into a massive opportunity. Press play to find out how a recession is a great time to build a business, less competition creates new advantages, and learn how these real companies took risks that made them LEGENDARY. Links Mentioned: Rich Roll Podcast episode on trauma https://www.richroll.com/podcast/paul-conti-705/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
17 Marras 202231min
6 Marketing Ideas To Take Athletic Greens From $120M to $500M/Year (Half-Baked Marketing Ideas)
How do you create value through business content? Kipp and Kieran are back with the 2nd part to half-baked marketing ideas - where you can take their ideas and apply them to your OWN marketing strategy. Press play to learn how to leverage partnerships that will accelerate your business, play the SEO game to your advantage, tap into your value proposition, create credibility in your products, and more. If you haven’t listened to part 1 of Half-Baked Marketing Ideas, catch up here: https://link.chtbl.com/w8dbjtBs Links: Athletic Greens https://athleticgreens.com/en Pavilion https://www.joinpavilion.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
15 Marras 202231min
5 Traits You Need To Make It Through the Recession
Kipp and Kieran give you their top 5 traits to survive any economic downturn, grow from it, and reframe your mental positioning. Press play to discover how feedback is more crucial to your business than you may think, how to adopt a perseverant mentality, how iterations will transform your product, and how a focused positive mindset can go a long way in your business. If you like this episode, check out our episode on how curiosity can make you a billionaire! https://link.chtbl.com/YhAjKg0j Links Mentioned: Medium https://medium.com/ Huberman Lab Podcast https://hubermanlab.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
10 Marras 202234min
3 Viral Marketing Ideas to Double Cameo’s Organic Traffic (and other Half-Baked Marketing Ideas)
How do you become the premier company in your category? Kipp and Kieran are back with another half-baked marketing ideas segment where they take real companies and give them half-baked ideas to take them to the next level. Press play to learn how to create clear distribution for your audience, build a content machine for your current and future users, understand your constraints to grow from them, and learn how you can apply these lessons to YOUR business! Companies mentioned Cameo https://www.cameo.com/ Riverside.fm https://riverside.fm/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
8 Marras 202232min
Our Advice To Elon Musk To Make Twitter More Profitable
New initiatives are coming to Twitter - what implications does that have on marketers? Kipp and Kieran come in hot on Twitter and how these changes will affect marketing - why the platform sucks for marketers, how it needs to improve, how to actually monetize users, and if Twitter has a future in short-form content. Links mentioned: Jason Calacanis tweet https://twitter.com/Jason/status/1586897369752342528 Anu Atluru Twitter https://twitter.com/anuatluru Greg Isenberg Twitter https://twitter.com/gregisenberg Steph Smith Twitter https://twitter.com/stephsmithio Christopher Lochhead Twitter https://twitter.com/lochhead Sam Parr Twitter https://twitter.com/thesamparr Jack Raines Twitter https://twitter.com/Jack_Raines We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
3 Marras 202230min
How Sam Parr Comes Up With $10,000,000 Dollar Business Ideas
What matters most - ideas or execution? Sam Parr (Founder of The Hustle and Host of My First Million) sits down with Kipp and Kieran on how to become an idea generation machine - figuring out if your idea is worth millions, unraveling the fear behind the insecurity of taking risks, how to execute on your ideas, the power of simplifying things, and behind the scenes look at how Sam studies business models to create his own ideas. About Sam Parr He is the founder of The Hustle (acquired by HubSpot in 2021) and founder and co-host of My First Million podcast. Links Sam’s Twitter https://twitter.com/thesamparr Sam’s Podcast https://www.mfmpod.com/ Companies House https://www.gov.uk/government/organisations/companies-house Compare Tech https://www.compare-tech.com/ Similar Web https://www.similarweb.com/ Crunchy Roll https://www.crunchyroll.com/ Tech Target https://www.techtarget.com/ Web Archive https://web.archive.org/ Facebook Ad Archive https://www.facebook.com/ads/library/ Moat https://www.moat.com/ SEMrush https://www.semrush.com/ Jungle Scout https://www.junglescout.com/ Glassdoor https://www.glassdoor.com/index.htm Newspapers.com https://www.newspapers.com/ If you like this episode, check out our episode on how curiosity can make you a billionaire https://link.chtbl.com/YhAjKg0j We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
1 Marras 202248min
Why Taylor Swift is a Marketing Genius
Why is Taylor Swift the best marketer of all time? In this bonus episode, Kipp and Kieran dive into the world of Taylor Swift and what makes her not only a great artist but an amazing marketer. Press play to find out how you can learn from Taylor Swift - how she connects with her target audience, knows how to build anticipation to get people talking, a consistent fan experience, fully leans into video-first, and adapting to trends. If you like this episode, check out episode 56 on understanding Gen Z and Millennials https://link.chtbl.com/3_Hj0g-v We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
28 Loka 202210min
