Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get”  | DSH #1635

Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Jennifer Sey — former Levi’s CMO, bestselling author, filmmaker, and founder of XXXY Athletics — joins the show for one of the most wide-ranging and honest conversations we've had. She opens up about why she built an athletic brand dedicated to protecting women’s sports, why she refuses to manufacture products in China, the realities of global supply chains, and what big brands get wrong about their customers. ⭐ WHAT YOU’LL LEARN 🧵 Why transparency in factories matters — and why she won’t touch China manufacturing 🏅 The biological and safety factors shaping today’s women’s sports debate 🏢 How Levi’s successfully rebranded after a decade of decline 🏃‍♀️ What big brands get wrong about female athletes 💥 Why the American Eagle Sydney Sweeney campaign went viral 📉 How Cracker Barrel & Bud Light misread their core customers 🧠 The psychology of branding, nostalgia & customer loyalty 📚 What really happened inside public schools during long lockdowns 🚨 Why homelessness, crime & urban decline are accelerating 👨‍👩‍👧 How parents are navigating education today — public, charter, private & homeschooling 🎽 Why she believes women’s spaces and sports need clearer rules 📍 The future of apparel manufacturing in the U.S. CHAPTERS 00:00 – Why Her Apparel Brand Refuses China Factories 01:10 – Introducing Jennifer Sey & XXXY Athletics 02:20 – Protecting Women’s Sports & Working With Riley Gaines 03:40 – NCAA, Politics & Title IX Debates 05:10 – Injuries, Safety & Fairness in Competition 06:20 – Why She Started the Brand After 23 Years at Levi’s 07:45 – Nike Controversies, Female Athletes & Industry Hypocrisy 09:00 – Her Own Gymnastics Abuse Story & Whistleblower Journey 10:15 – Levi’s: Rebranding, Customer Insight & Global Marketing 11:30 – Viral Campaigns: Cracker Barrel, Bud Light & American Eagle 12:40 – Why Some Executives Are Out of Touch With Customers 13:50 – COVID Lockdowns, Public Schools & Political Shifts 15:05 – Crime, Homelessness & Leaving San Francisco 16:15 – Parenting, Public Schools & Language-Based Charters 17:20 – Denver, Culture Shifts & Moving for Safety 18:30 – Gender Laws, Pronouns & Business Liability 19:45 – Olympics, Testing Policies & Global Standards 21:00 – Coaching Culture, Abuse & Reform in Youth Sports 22:20 – Closing Thoughts & Her Hope for Women’s Sports 🎙️ APPLY OR CONNECT 👉 Apply to be on the podcast: https://www.digitalsocialhour.com/application 📩 Business inquiries / sponsors: jenna@digitalsocialhour.com 👤 GUEST: ♟️Jennifer Sey - https://www.instagram.com/jenseysf/ 💼 SPONSORS QUINCE: https://quince.com/dsh 🎧 LISTEN ON 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 🎵 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 📸 Sean Kelly Instagram: @seanmikekelly ⚠️ DISCLAIMER The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest discussions, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and seek professional advice where appropriate. The content shared is for entertainment and informational purposes only — it should not be taken as legal, medical, financial, or professional advice. We strive to present accurate and reliable information; however, we make no guarantees regarding its completeness or accuracy. The views expressed are solely those of the speakers and do not necessarily represent those of the producers or affiliates of this program. 🔥 Stay tuned for more episodes featuring top creators, founders, and innovators shaping the digital world! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1650)

Credit Hacking & Section 8 | Derek Boone, Kenneth Smith & Ramel Newerls Digital Social Hour #106

Credit Hacking & Section 8 | Derek Boone, Kenneth Smith & Ramel Newerls Digital Social Hour #106

On today's episode on The Digital Social Hour, we set down with Derek Boone, Kenneth Smith & Ramel Newerls to discuss credit hacking, section 8 housing and how to make money off storage lockers. BUSINESS INQUIRIES: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Syys 202335min

How Jad Kantari Made MILLIONS with Dropshipping and Retired His Family | Digital Social Hour #105

How Jad Kantari Made MILLIONS with Dropshipping and Retired His Family | Digital Social Hour #105

AWS Startups GenAI Day - Build Generative AI on AWS - One Day Virtual Event - Thursday September 14th @ 9:00AM PST - Register Now https://rmbrnd.com/GenAI23 Virtual product placement by Rembrand https://www.rembrand.com On today's episode of The Digital Social Hour, Jad Kantari reveals how he made millions with dropshipping, how tough it was not seeing his family for 10+ years and why he practices gratitude on a daily basis. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Syys 202332min

He Went From Military to Making Millions With Automation | Joseph Carter Digital Social Hour #104

He Went From Military to Making Millions With Automation | Joseph Carter Digital Social Hour #104

On today's episode of Digital Social Hour, we sit down with Joseph Carter to talk about how he transitioned from the military to entrepreneur and made millions doing so. BUSINESS INQUIRIES: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Syys 202328min

Chase Chappell Spends Hundreds of Millions on Ads | Digital Social Hour #103

Chase Chappell Spends Hundreds of Millions on Ads | Digital Social Hour #103

On today's episode of the Digital Social Hour, we sit down with Chase Chappell and dive into what makes a viral ad and the types of businesses and products he sees succeed. BUSINESS INQUIRIES: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Syys 202322min

Brett Malinowski Talks the Future of AI and Web3 | Digital Social Hour #102

Brett Malinowski Talks the Future of AI and Web3 | Digital Social Hour #102

On today's episode of Digital Social Hour, we sit down with Brett Malinowski and talk about the future of Web3, how people are making a killing with AI and what's next for NFT's.BUSINESS INQUIRIES: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Syys 202329min

Zasha Smith On Making Millions With Real Estate in Hawaii | Digital Social Hour #101

Zasha Smith On Making Millions With Real Estate in Hawaii | Digital Social Hour #101

On today's episode of Digital Social Hour, Zasha Smith reveals her plan for making millions in the current real estate downturn, starting a fund and how Hawaiians view American tourists. BUSINESS INQUIRIES: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Syys 202329min

He kept His Employees through COVID and almost went broke | Brandon Bowsky Digital Social Hour #99

He kept His Employees through COVID and almost went broke | Brandon Bowsky Digital Social Hour #99

On today's episode of The Digital Social Hour we talk about the future of AI customer service, how Brandon spends $1M+ a month and how his EX GF turned lesbian. BUSINESS INQUIRIES: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Syys 202333min

Mike Ritland Reveals The Dangers of Your Dog's Food | Digital Social Hour #100

Mike Ritland Reveals The Dangers of Your Dog's Food | Digital Social Hour #100

On today's episode of The Digital Social Hour, we sat down with Mike Ritland to talk about what it was like as a Navy Seal for 12 years and why his mission is to revolutionize the pet food industry. BUSINESS INQUIRIES: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Syys 202341min

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