Chris Kubby: The Brutal Truth About Woke Branding, DEI & Why Big Brands Are Failing  | DSH #1642

Chris Kubby: The Brutal Truth About Woke Branding, DEI & Why Big Brands Are Failing | DSH #1642

A top marketing agency founder breaks down how AI is decimating agencies, why distribution and owned media will be the new power, how “woke branding” wrecked big companies, and what creators and entrepreneurs MUST do now to survive the next 5 years. Chapters 0:00 – Why Denmark, remote life & leaving the office behind 4:12 – How remote agencies really perform 5:04 – AI is crushing agencies & in-house marketing 8:06 – Owning media, distribution & personal brand in the AI era 11:05 – New ad game: let algorithms do the targeting 13:50 – Paid vs organic, DMs, ManyChat & building real trust 17:28 – Why YouTube in every other platform (and why you need an offer) 24:50 – Hormozi lessons: wrong problem, right solution & the real cost of change 32:58 – ESG, DEI, “woke branding” & how big companies lost the plot 43:47 – Blue collar comeback, future of work & why degrees don’t matter anymore 50:48 – How he wrote Hook, Line & Sinker using AI + what’s inside 📘 What You’ll Learn 🤖 How AI is redefining agencies, in-house teams, and ad buying 📊 Why algorithms should handle targeting—and what humans should focus on instead 📺 Why YouTube is still the #1 platform for serious creators 📈 How to use organic + paid together (DM triggers, ManyChat, retargeting) 🧠 The Hormozi lesson: right problem, wrong solution & the real cost of change 🏢 How “woke branding,” ESG & DEI campaigns backfired on big corporations 🧱 Why blue collar work is booming again and what that means for the next generation 🎓 Why resumes and marketing degrees matter less than actual proof of work 📚 How he used AI and voice notes to write Hook, Line & Sinker 🪝 The hook–line–sinker framework for grabbing attention and turning it into revenue 🎙️ APPLY OR CONNECT 👉 Apply to be on the podcast: https://www.digitalsocialhour.com/application 📩 Business inquiries / sponsors: jenna@digitalsocialhour.com 👤 GUEST: ♟️Chris Kubby - https://www.instagram.com/chriskubby/ 💼 SPONSORS QUINCE: https://quince.com/dsh 🥗 Fuel your health with Viome: https://buy.viome.com/SEAN Use code “Sean” at checkout for a discount! 🎧 LISTEN ON 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 🎵 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 📸 Sean Kelly Instagram: @seanmikekelly ⚠️ DISCLAIMER The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest discussions, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and seek professional advice where appropriate. The content shared is for entertainment and informational purposes only — it should not be taken as legal, medical, financial, or professional advice. We strive to present accurate and reliable information; however, we make no guarantees regarding its completeness or accuracy. The views expressed are solely those of the speakers and do not necessarily represent those of the producers or affiliates of this program. 🔥 Stay tuned for more episodes featuring top creators, founders, and innovators shaping the digital world! 🔑 Keywords ai marketing 2025, marketing agency future, ai vs agencies, social media marketing interview, paid ads vs organic, owning media and distribution, creator economy 2025, youtube growth strategy, linkedin ads b2b Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1651)

Zain Jan Will Become a Billionaire From Solar | Digital Social Hour #123

Zain Jan Will Become a Billionaire From Solar | Digital Social Hour #123

On today's episode of the Digital Social Hour with Zain Jan, we talk about the public education system, how Zain built one of the biggest solar companies in the world, and why work-life balance is overrated. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Okt 202336min

Eddie Maalouf Says No to Almost Everything | Digital Social Hour #122

Eddie Maalouf Says No to Almost Everything | Digital Social Hour #122

On today's episode of the Digital Social Hour with Eddie Maalouf, we talk about the future of AI, spending tens of millions on paid ads, and the importance of creating content. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Okt 202332min

Lucky Lopez Reveals Why Banks are Leaving Car Dealerships | Digital Social Hour #121

Lucky Lopez Reveals Why Banks are Leaving Car Dealerships | Digital Social Hour #121

On today's episode of the Digital Social Hour with Lucky Lopez, we discuss why auto loan rates are rising, why banks are leaving dealerships and where the future of the car rental industry is heading. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Okt 202338min

Shams Charania Reveals His Journey To Becoming The #1 NBA Reporter | Digital Social Hour #120

Shams Charania Reveals His Journey To Becoming The #1 NBA Reporter | Digital Social Hour #120

On today's episode of the Digital Social Hour, we sit down with Shams Charania to reveal the team's he is excited for in the upcoming 2023-24 NBA season, how he climbed the ranks of reporters to the top and who he thinks the GOAT is. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Okt 202326min

Greg Reid Believes History is Fake | Digital Social Hour #119

Greg Reid Believes History is Fake | Digital Social Hour #119

On today's episode of the Digital Social Hour, we sit down with Greg Reid to talk about his secret exclusive event Secret Knock, why he doesn't believe in history and why building legacy is overrated. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

2 Okt 202329min

Ekaterina Lisina Is the World's Tallest Female Model | Digital Social Hour #118

Ekaterina Lisina Is the World's Tallest Female Model | Digital Social Hour #118

On today's episode of the digital social hour show, we talk with Ekaterina Lisina about playing professional basketball, being the world's tallest model and seeing aliens. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh - Use code "50dsh" for 50% off plus 15% off the next 2 months! LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

30 Sep 202331min

Luca Netz Discusses the Future of Pudgy Penguins | Digital Social Hour #116

Luca Netz Discusses the Future of Pudgy Penguins | Digital Social Hour #116

On today's episode of The Digital social Hour, Luca Netz reveals how he shifted his mindset from short term to long term, the downfall of the public education system and how he plans on taking Pudgy Penguins to a billion dollar brand. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh - Use code "50dsh" for 50% off plus 15% off the next 2 months! LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Sep 202333min

Justin Waller Believes Parents of Obese Children Should Be Arrested  | Digital Social Hour #117

Justin Waller Believes Parents of Obese Children Should Be Arrested | Digital Social Hour #117

On today's episode of the Digital Social Hour Podcast, Justin Waller talks about how he invests his money, how his steel business does $30M a year & why the parents of obese children should be punished by law. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh - Use code "50dsh" for 50% off plus 15% off the next 2 months! LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Sep 202356min

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