Kanye's Chaos: Betrayal Lists, Revenge Plots, and Ye Ye Rebrand | Inside the Eye of the Storm

Kanye West BioSnap a weekly updated Biography. In just the past few days Kanye West has once again managed to command headlines across music, fashion, business, and social media, often courting controversy and sparking major public debate. The latest national conversation was triggered by Kanye’s so-called betrayal list, posted on Instagram and then quickly deleted—yet not before it went viral. The list, as reported by The News and AOL, included names as far-flung as Harriet Tubman, Diddy, Playboi Carti, Kim Kardashian, and astonishingly, his own 12-year-old daughter North West. While observers debated whether the post was satire or a sign of distress, the outcry over him publicly naming a minor in this context was widespread, with many arguing he had crossed another line. Complex, AOL, and others note this is not the first such list from Kanye this year, but it is the one that’s prompted the most visible backlash. Against this backdrop, the documentary “In Whose Name?” has just debuted, unspooling the chaos and domestic pain as West’s marriage to Kim Kardashian unraveled after he reportedly stopped taking medication. As documented by IBTimes UK and AOL, the film shows harrowing moments between Kanye and Kim, with Kim visibly distraught and Kanye slamming doors or berating her. Kardashian is reportedly terrified about further exposure, believing Kanye may still possess thousands of hours of private, potentially damaging footage and with little to lose, may use it to “get revenge” on her and the family. These rumors come from unnamed insiders and have not been independently confirmed but have sent a chill through celebrity and tabloids alike. On the business side, multiple reports, most notably from TMZ and AOL, point to Kanye apparently filing new business documents under a fresh name—“Ye Ye”—listing it with his core companies, including Yeezy Apparel and Yeezy Record Label. This marks nearly four years since he first changed his legal name from Kanye Omari West to Ye, suggesting continued legal maneuvers to manage his brand and assets. Social media, true to form, has been awash in Kanye’s strange moves: recent viral posts include him wearing a full-face mask and hoodie, leaving fans speculating about his next Yeezy fashion drop. He also shared footage from a sold-out concert in Seoul, attended by his wife Bianca Censori, dispelling persistent divorce rumors for now. Yet drama continues as supermodel Mikaela Lafuente publicly claimed Kanye sent her inappropriate messages on Instagram this year, seeking to meet up and listen to his new album despite his marriage to Bianca—a claim she found “weird” and inappropriate, per The Telegraph and Daily Mail. All this unfolds as West’s professional relationships remain tense. According to AOL and IBTimes UK, he was dropped by his agency following another online rant laced with antisemitic slurs. At the 2025 BET Awards, comedian Kevin Hart couldn’t resist a dig, pantomiming a text from Kanye outside the This content was created in partnership and with the help of Artificial Intelligence AI.