The Hidden Battle Over Grocery Store Shelves
The Sporkful15 Jan 2024

The Hidden Battle Over Grocery Store Shelves

Over the past few years there has been an explosion in new products in grocery stores, from barbecue sauces to nut butters to seltzers. Big brands have dominated the shelves for decades, but small startups have elbowed their way in thanks to a surprising strategy, which reveals something about how supermarkets actually make money. Dan goes to a grocery store with John Stanton, a professor at St. Joseph’s University, to see this battle for shelf space in action. Then he talks with Steven Vigilante of the beverage brand Olipop about how the little guys are fighting against the established brands.

The Sporkful production team includes Dan Pashman, Emma Morgenstern, Andres O'Hara, Nora Ritchie, and Jared O'Connell, with editing this week by Kameel Stanley.

Transcript available at www.sporkful.com.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(234)

When White People Say Plantation

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The word "plantation" pops up a lot in the food world – Plantation Mint Tea, Plantation Chicken, Plantation Rum. But it's not a culinary term. It doesn't indicate certain spices or cooking methods. So what are white people in food who use this word trying to evoke? Inspired by a piece by food writer Osayi Endolyn, we go on a mission to find out. In the process, we try to learn something about whiteness in America. Transcript available at www.sporkful.com. This episode is from The Sporkful's archives. Normally, this episode and hundreds like it are only available with Stitcher Premium. But in these difficult times, we're releasing it for free — both to help our listeners through quarantine, and to say thanks for continuing to support our show. If you'd like to have access to our entire archive, you can sign up for Stitcher Premium at www.stitcherpremium.com/SPORKFUL, and use the promo code SPORKFUL for a special discount. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Trailer: Welcome to The Sporkful

Trailer: Welcome to The Sporkful

This podcast isn’t for foodies, it’s for eaters. We have a ton of fun obsessing about food to learn more about culture, science, history, and most importantly—people. In every episode of The Sporkful you’re going to learn something, feel something, and laugh. Winner of the James Beard and Webby Award for Best Food Podcast. Hosted by Dan Pashman, inventor of the pasta shape cascatelli. Subscribe, follow, or favorite now and join us! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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