The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes
The History Hour24 Mai 2024

The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes

Max Pearson presents a collection of this week’s Witness History episodes from the BBC World Service.

This week’s programmes are all about the history of footwear.

First we take a trip back to the 1960’s when Brazilians were introduced to a new type of footwear, which went on to become one of the country’s biggest exports.

Plus the story of how a then rookie basketball player called Michael Jordan signed a deal with Nike that revolutionised sports marketing.

We also hear about the thousands of shoes owned by the former first lady of the Philippines, Imelda Marcos.

Then we learn how one family feud led to the creation of two massive sportswear companies, Adidas and Puma.

Finally, we hear how a Czech company revolutionised shoe production and brought affordable footwear to the world.

Contributors: Sergio Sanchez - Author and former employee of Havainas. Sonny Vaccaro - Former Nike executive. Dr Alex Sherlock – Lecturer in the school of Fashion and Textiles at RMIT University in Melbourne, Australia and founder of the Footwear Research Network. Sigi Dassler – Daughter of Adi Dassler the founder of Adidas. Mick Pinion – Former Bata engineer.

(Photo: Air Jordan Original. Credit: Getty Images)

Episoder(470)

Tiananmen Square

Tiananmen Square

A student protester's perspective on the Tiananmen Square massacre, the first social network on the internet, the surprisingly controversial early years of Sesame Street, the overthrow of Emperor Bokassa in the CAR, and the death of India's first prime minister, Jawaharlal Nehru.Picture: Dan Wang speaking in Tiananmen Square (credit: Peter Turnley/Corbis/Getty Images)

1 Jun 201950min

Fighting Uganda's anti-gay laws

Fighting Uganda's anti-gay laws

In 2009 Ugandan MPs tried to introduce new laws against homosexuality that would include life imprisonment and even the death penalty. We speak to Victor Mukasa about his story of fighting for LGBT rights in Uganda, first as a lesbian woman and then as a trans man. Also, the early days of the environmental organisation Greenpeace, walking the Great Wall of China and fighting acid attacks on women in Bangladesh.(Photo: Ugandan LGBT Activist Victor Mukasa May 2019. BBC)

25 Mai 201950min

The final days of Sri Lanka's civil war

The final days of Sri Lanka's civil war

In May 2009 the Sri Lankan army defeated the Tamil Tigers, ending a brutal 25-year civil war; also, the economists who predicted the 2008 global economic crash, plus the Nazis' stolen children, a victim of China's One Child policy, and the building of the great Karakoram Highway.Photo: Tamil civilians standing on the roadside after crossing to a government-controlled area 2kms from the front-line, 2009 (Getty Images)

18 Mai 201950min

The war on drugs

The war on drugs

US President Richard Nixon's efforts to deal with illegal drugs in 1971, the French defeat at Dien Bien Phu in Vietnam plus the rise of Jack Ma and his Alibaba empire in China. Also the Bauhaus movement and the global TV hit 'Strictly Come Dancing'.Photo: US President Richard Nixon (BBC)

13 Mai 201950min

The Malayan Emergency

The Malayan Emergency

Battling a communist insurgency in 1950s Malaya, the sinking of the Belgrano during the UK Argentine conflict, plus how Ellen DeGeneres came out to millions on US TV, also the African who made the Arctic his home because of his fear of snakes and the life of WW1 poet Rupert Brooke.Photo: A photograph taken by a British sergeant on patrol in the Malayan jungle.. (Copyright: Keystone/Getty Images)

4 Mai 201951min

The al Yamamah arms deals

The al Yamamah arms deals

The huge but controversial Anglo-Saudi deal, the Sri Lankan journalist who predicted his own murder, plus remembering South Africa's historic election 25 years ago, the day NATO bombed Serbian TV, and the origin of modern Veganism. Photo: Prime Minister Margaret Thatcher and King Fahd in London in 1987. Credit: Tim Graham/Getty Images.

27 Apr 201950min

The Columbine school shooting

The Columbine school shooting

The memories of the brother of one of the victims of the Columbine mass school shooting; plus the story behind 'A Raisin in the Sun' - the first play on Broadway by a black woman; the world's first space tourist, the origins of organic farming and the auto-destructive art movement of the 1960s.Photo: Students from Columbine High School run under cover from police, following a shooting spree by two masked teenagers. April 20th 1999 (Mark Leffingwell/AFP/Getty Images

18 Apr 201950min

The rise of Hindu nationalism

The rise of Hindu nationalism

How an Indian religious rally in 1990 sparked the rise of Hindu nationalism, 100 years since the Amritsar Massacre plus the first wing-suit for base jumping, a US food scare in the 1960s and teaching Marilyn Monroe to dance.(Photo LK Advani during rath yatra 15/10/1990 Credit: Getty Image)

13 Apr 201950min

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