The State of Marketing Books with Josh Bernoff

The State of Marketing Books with Josh Bernoff

A conversation about the current state of marketing books with Josh Bernoff.

Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify.

Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.

He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books.

Book projects on which he has collaborated have generated over $20 million for their authors.

Josh's previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016).

He is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.

He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.

Prior to Forrester, Josh spent 14 years in startup companies in the Boston area.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/state-marketing-books-josh-bernoff

Episoder(579)

026 Marketing Above the Noise by Linda Popky

026 Marketing Above the Noise by Linda Popky

"Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky https://www.salesartillery.com/marketing-book-podcast/marketing-above-the-noise-linda-popky

10 Jul 201531min

025 Seducing Strangers by Josh Weltman

025 Seducing Strangers by Josh Weltman

"Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman https://www.salesartillery.com/marketing-book-podcast/seducing-strangers-josh-weltman

3 Jul 201531min

024 The Zen of Social Media Marketing by Shama Hyder

024 The Zen of Social Media Marketing by Shama Hyder

"The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue" by Shama Hyder https://www.salesartillery.com/marketing-book-podcast/the-zen-of-social-media-marketing-shama-hyder

26 Jun 201526min

023 The Marketer's Guide to SlideShare by Todd Wheatland

023 The Marketer's Guide to SlideShare by Todd Wheatland

"The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities" by Todd Wheatland https://www.salesartillery.com/marketing-book-podcast/the-marketers-guide-to-slideshare-todd-wheatland

19 Jun 201530min

022 How to Be a Power Connector by Judy Robinett

022 How to Be a Power Connector by Judy Robinett

"How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits" by Judy Robinett https://www.salesartillery.com/marketing-book-podcast/how-to-be-a-power-connector-judy-robinett

12 Jun 201523min

021 The Automatic Customer by John Warrillow

021 The Automatic Customer by John Warrillow

The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow https://www.salesartillery.com/marketing-book-podcast/the-automatic-customer-john-warrillow

5 Jun 201525min

020 The Marketing Performance Blueprint by Paul Roetzer

020 The Marketing Performance Blueprint by Paul Roetzer

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer https://www.salesartillery.com/marketing-book-podcast/the-marketing-performance-blueprint-paul-roetzer

29 Mai 201528min

019 Audience by Jeffrey K. Rohrs

019 Audience by Jeffrey K. Rohrs

Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs https://www.salesartillery.com/marketing-book-podcast/audience-jeffrey-rohrs

22 Mai 201538min

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