SEOLeverage - The SEO Podcast for Online Business Owners24 Sep 2021

047 - SEO or Google Ads?

In episode 47 of the SEOLeverage Podcast, Gert Mellak compares SEO and Google Ads as marketing strategies. He discusses the advantages and drawbacks of each, focusing on their roles in visibility, costs, and long-term benefits. The episode helps businesses decide which approach suits their goals and budget.

Choosing the right marketing strategies can be quite confusing for someone who is just starting out. What will you focus on first to get better results? Or the better question is, which is better SEO or Google Ads?

SEO is often the first thing people try because unlike Google Ads or Facebook Ads, it's free. But if you really aren't aware of how SEO works, it is not likely to give you enough traction to lead to more conversions. Hear what is Gert's recommendation on which to take, SEO or Google Ads.

Podcast Highlights:

00:00 Prologue

00:44 Introduction of the topic

01:16 Why do people often prefer SEO over Google Ads?

01:57 What does it mean that an offer is already validated?

02:35 How is validation different when it comes to SEO?

03:46 In what way does Google Ads on top of SEO traffic help in marketing strategies?

06:09 What is PPC in Google Ads? Why is it not advisable for someone with a low budget?

07:55 When starting out, why is it better to start with Google Ads?

08:13 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(100)

112 - Podcasting for Profit Workflow with Joe Fier

In episode 112 of the SEOLeverage Podcast, Joe Fier joins Gert Mellak to discuss effective strategies for monetizing podcasts. They cover building a podcast workflow that leads to profit, using guesti...

25 Aug 202349min

111 - SEO - Where to Start?

In episode 111 of the SEOLeverage Podcast, Gert Mellak provides a comprehensive guide for beginners on starting with SEO. He covers the basics, including the importance of an onboarding call, creating...

18 Aug 20238min

110 - Podcast Monetization with Jeff Mendelson

In episode 110 of the SEOLeverage Podcast, Gert Mellak and Jeff Mendelson discuss strategies for podcast monetization, emphasizing the importance of understanding your "Why" behind podcasting. They ex...

11 Aug 202333min

109 - Podcasting Strategy in the Age of AI with Joe Fier

In episode 109 of the SEOLeverage Podcast, Gert Mellak and Joe Fier discuss the evolving landscape of podcasting with the rise of AI tools. They explore how AI can enhance podcast production and post-...

4 Aug 202345min

108 - Compelling Speaker Tips for Podcasters and Youtubers with John Henny

In episode 108 of the SEOLeverage Podcast, Gert Mellak and John Henny, a voice coach, share tips for podcasters and YouTubers to become more compelling speakers. They discuss the importance of using v...

28 Jul 202326min

107 - Brick and Mortar SEO

In episode 107 of the SEOLeverage Podcast, Gert Mellak delves into SEO strategies for brick-and-mortar businesses. He covers key tactics such as optimizing websites for local search, claiming Google ...

21 Jul 20236min

106 - Cross-Channel SEO with Stephan Spencer

In episode 106 of the SEOLeverage Podcast, Gert Mellak and Stephan Spencer discuss cross-channel SEO strategies, emphasizing the integration of various platforms to enhance website rankings. They del...

30 Jun 202342min

105 - Paid Ads Funnels with Daniel Pope

In episode 105 of the SEOLeverage Podcast, Daniel Pope discusses effective strategies for optimizing paid ads funnels to enhance profitability. He covers the seven profit levers, including fixing pric...

23 Jun 202344min