SEOLeverage - The SEO Podcast for Online Business Owners15 Okt 2021

050 - Weekly Blog Updates - Seriously?

In episode 50 of the SEOLeverage Podcast, Gert Mellak discusses the relevance of updating blog posts weekly. He argues that while frequency isn't crucial for SEO, the quality and relevance of content are key. He advises content creators to focus on refreshing or pruning content based on its relevance and performance.

Is it really necessary to publish or do an update to your blog posts on a weekly basis? In this episode of SEOLeverage Podcast, Gert outlines how to determine when to refresh or prune your already published articles. If your concern is to drive more traffic to your website by publishing more often, that is wrong. In fact, Google doesn't really care about frequency, it cares more about what makes users happy or how relevant the article is.

Podcast Highlights:

00:00 Prologue

01:06 Introduction of the topic on blog posts

02:05 Does Google care about the frequency of your blog post?

03:04 Why was the question about publication frequency raised?

03:50 Deciding on whether to update or refresh your blog posts depends on the following:

Is it still relevant or valid to the users?
Your kind of industry e.g. technology-related industries
What articles are losing traction?

04:50 Why is a tracking system necessary to see if your articles need some work?

06:16 Gert Mellak's rule of thumb that applies to different industry sectors in regards to article updates.

07:20 Recap

08:01 End

Resources:

Past episodes mentioned by Gert:

Episode 39 - Can AI Replace Your Writer with Anfernee Chansamooth

https://seoleverage.com/podcast/039-can-ai-replace-your-writer/

Episode 41 - WordPress Page Builders with Justin Meadows

https://seoleverage.com/podcast/041-wordpress-page-builders-with-justin-meadows/

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(100)

128 - The Future of AI with Tim Warren

In episode 128 of the SEOLeverage Podcast, Gert Mellak and guest Tim Warren explore the future of AI and its influence on SEO. They discuss the impact of AI on industries, the limitations of large lan...

28 Jun 202451min

126 - Omnipresence and SEO

In episode 126 of the SEOLeverage Podcast, Gert Mellak delves into the concept of omnipresence in SEO and online marketing. He emphasizes the importance of engaging with audiences across multiple plat...

14 Jun 202410min

127 - How to Sell Your Course with Nicki Krawczyk

In episode 127 of the SEOLeverage Podcast, Gert Mellak interviews Nicki Krawczyk, creator of the Circuit Sales System. They discuss strategies for effectively selling online courses, including the imp...

7 Jun 202435min

125 - Dashboard with Feliks

In episode 125 of the SEOLeverage Podcast, Gert Mellak and Feliks Golenko discuss the creation and importance of actionable dashboards for business decision-making. They cover how to design effective ...

10 Mai 202440min

124 - What Does AI Think About You?

In episode 124 of the SEOLeverage Podcast, Gert Mellak explores how AI systems perceive and evaluate brands. He emphasizes the importance of providing accurate and comprehensive data to these systems ...

3 Mai 20248min

123 - Online Reputation and AI

In episode 123 of the SEOLeverage Podcast, Gert Mellak examines the intersection of AI and online reputation management. He discusses how AI-generated content can impact brand perception, including th...

26 Apr 20249min

122 - Gratitude with Kevin Monroe

In episode 122 of the SEOLeverage Podcast, Gert Mellak speaks with Kevin Monroe about the importance of gratitude in the workplace. They discuss how showing appreciation can enhance the Employee Value...

15 Mar 202434min

121 - The SEOLeverage Team Setup

In episode 121 of the SEOLeverage Podcast, Gert Mellak introduces his team and details their roles in providing comprehensive SEO services. He emphasizes the importance of communication, process innov...

12 Jan 202410min