103 - Stop Wasting Money on Paid Ads

103 - Stop Wasting Money on Paid Ads

In episode 103 of the SEOLeverage Podcast, Gert Mellak discusses why businesses may be wasting money on paid ads and how to improve brand presence online. He introduces "active search branding" as a strategy to manage how your brand appears in search results, highlighting the importance of online reputation and strategic content placement.

When people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements.

In this episode Gert discusses a better alternative in putting your brand out there and rank better than when you are spending lots of money on paid ads. Leverage your investment to raise more brand awareness.

Listen to this episode and let SEOLeverage's team of experts support you in taking control of how your brand can land on Google's first page in search results.

Podcast Highlights:

00:00 Prologue

00:39 Podcast Intro

00:49 Introduction of the episode topic

01:33 Why are brands wasting 10s of 1000 dollars on paid ads but are not ranking?

03:08 What is active search branding?

04:51 Closing

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(100)

120 - Practical AI Tools and Actual Use Cases with Joe Fier

120 - Practical AI Tools and Actual Use Cases with Joe Fier

In episode 120 of the SEOLeverage Podcast, Gert Mellak and Joe Fier discuss practical AI tools and their applications in content creation and business optimization. They highlight tools like ChatGPT f...

22 Des 202348min

119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth

119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth

In episode 119 of the SEOLeverage podcast, Gert Mellak and Anfernee Chansamooth discuss the benefits of hiring a fractional Chief Marketing Officer (CMO). They cover why businesses, especially small t...

15 Des 202337min

118 - Content Marketing and AI with Katrina McKinnon

118 - Content Marketing and AI with Katrina McKinnon

In episode 118 of the SEOLeverage Podcast, Gert Mellak and Katrina McKinnon explore the intersection of content marketing and artificial intelligence (AI), particularly focusing on tools like ChatGPT....

8 Des 202332min

117 - How to Work With a Marketing Agency with Stevie Brown

117 - How to Work With a Marketing Agency with Stevie Brown

In episode 117 of the SEOLeverage Podcast, Gert Mellak and Stevie V. Brown discuss the benefits of working with a marketing agency. They cover the importance of commitment, accountability, realistic e...

1 Des 202343min

116 - How to Best Prepare for SGE

116 - How to Best Prepare for SGE

In episode 116 of the SEOLeverage Podcast, Gert Mellak explores the implications of Google's Search Generative Experience (SGE) on SEO. He discusses how businesses can prepare by creating high-quality...

24 Nov 20239min

115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds

115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds

In episode 115 of the SEOLeverage Podcast, Gert Mellak and Wil Reynolds discuss building a successful search marketing team in the era of AI. They cover the challenges of rapid technological changes, ...

13 Okt 202337min

114 - The Top-Down Focus

114 - The Top-Down Focus

In episode 114 of the SEOLeverage Podcast, Gert Mellak discusses the "top-down focus" approach to SEO, emphasizing the importance of placing key information at the top of web pages to align with user ...

6 Okt 20237min

113 - Google Your Brand Name

113 - Google Your Brand Name

In episode 113 of the SEOLeverage Podcast, Gert Mellak emphasizes the importance of managing your brand's online reputation by ensuring it appears prominently in Google search results. He discusses ho...

15 Sep 20236min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
finansredaksjonen
rss-skravla-gar
livet-pa-veien-med-jan-erik-larssen
rss-pa-konto
pengepodden-2
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
rss-sunn-okonomi
rss-markedspuls-2
liberal-halvtime
lederpodden
okonomiamatorene
utbytte