103 - Stop Wasting Money on Paid Ads

103 - Stop Wasting Money on Paid Ads

In episode 103 of the SEOLeverage Podcast, Gert Mellak discusses why businesses may be wasting money on paid ads and how to improve brand presence online. He introduces "active search branding" as a strategy to manage how your brand appears in search results, highlighting the importance of online reputation and strategic content placement.

When people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements.

In this episode Gert discusses a better alternative in putting your brand out there and rank better than when you are spending lots of money on paid ads. Leverage your investment to raise more brand awareness.

Listen to this episode and let SEOLeverage's team of experts support you in taking control of how your brand can land on Google's first page in search results.

Podcast Highlights:

00:00 Prologue

00:39 Podcast Intro

00:49 Introduction of the episode topic

01:33 Why are brands wasting 10s of 1000 dollars on paid ads but are not ranking?

03:08 What is active search branding?

04:51 Closing

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

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Episoder(100)

112 - Podcasting for Profit Workflow with Joe Fier

112 - Podcasting for Profit Workflow with Joe Fier

In episode 112 of the SEOLeverage Podcast, Joe Fier joins Gert Mellak to discuss effective strategies for monetizing podcasts. They cover building a podcast workflow that leads to profit, using guesti...

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111 - SEO - Where to Start?

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110 - Podcast Monetization with Jeff Mendelson

110 - Podcast Monetization with Jeff Mendelson

In episode 110 of the SEOLeverage Podcast, Gert Mellak and Jeff Mendelson discuss strategies for podcast monetization, emphasizing the importance of understanding your "Why" behind podcasting. They ex...

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109 - Podcasting Strategy in the Age of AI with Joe Fier

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In episode 109 of the SEOLeverage Podcast, Gert Mellak and Joe Fier discuss the evolving landscape of podcasting with the rise of AI tools. They explore how AI can enhance podcast production and post-...

4 Aug 202345min

108 - Compelling Speaker Tips for Podcasters and Youtubers with John Henny

108 - Compelling Speaker Tips for Podcasters and Youtubers with John Henny

In episode 108 of the SEOLeverage Podcast, Gert Mellak and John Henny, a voice coach, share tips for podcasters and YouTubers to become more compelling speakers. They discuss the importance of using v...

28 Jul 202326min

107 - Brick and Mortar SEO

107 - Brick and Mortar SEO

In episode 107 of the SEOLeverage Podcast, Gert Mellak delves into SEO strategies for brick-and-mortar businesses. He covers key tactics such as optimizing websites for local search, claiming Google ...

21 Jul 20236min

106 - Cross-Channel SEO with Stephan Spencer

106 - Cross-Channel SEO with Stephan Spencer

In episode 106 of the SEOLeverage Podcast, Gert Mellak and Stephan Spencer discuss cross-channel SEO strategies, emphasizing the integration of various platforms to enhance website rankings. They del...

30 Jun 202342min

105 - Paid Ads Funnels with Daniel Pope

105 - Paid Ads Funnels with Daniel Pope

In episode 105 of the SEOLeverage Podcast, Daniel Pope discusses effective strategies for optimizing paid ads funnels to enhance profitability. He covers the seven profit levers, including fixing pric...

23 Jun 202344min

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