SEOLeverage - The SEO Podcast for Online Business Owners18 Aug 2023

111 - SEO - Where to Start?

In episode 111 of the SEOLeverage Podcast, Gert Mellak provides a comprehensive guide for beginners on starting with SEO. He covers the basics, including the importance of an onboarding call, creating a strategy document, and conducting SEO audits. The episode also introduces the ERICA Framework for prioritizing SEO tasks.

Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction.

Podcast Highlights:

00:00 Prologue

00:44 Podcast Intro

00:54 Introduction to the episode topic

01:28 Why is there a need to put a big focus on the initial phases of a new project?

02:02 What is an onboarding call? (...What are the two reasons why it is important?

02:44 The onboarding process

04:07 How does SEO Leverage ensure that their process brings you closer to your goals?

04:46 Why is an external audit necessary when you are doing SEO in-house?

06:17 Focus on high-priority items with the team and resources.

07:24 Recap

08:03 End

Resources:

The ERICA Framework: Your Answer to the Toughest SEO Challenges - https://www.amazon.com/ERICA-Framework-Answer-Toughest-Challenges/dp/8409212595

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(100)

136 - Custom GPTs

In Episode 136 of the SEOLeverage Podcast, Gert Mellak delves into the concept of custom GPTs and their utility for business owners. He introduces custom GPTs as specialized AI tools tailored to speci...

2 Des 20245min

135 - Find Your Buyers Where They Are

In episode 135 of the SEOLeverage Podcast, Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavio...

27 Sep 202410min

134 - The SEO Value Chain

In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The e...

6 Sep 20246min

133 - How to Grow a 7 Figure Business with Mario Peshev

In episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a...

23 Aug 202451min

132 - Hit by a Google Update?

In episode 132 of the SEOLeverage Podcast, Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, b...

16 Aug 20247min

131 - How to Sell Your Business with Jonathan Baker

In episode 131 of the SEOLeverage Podcast, Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyon...

19 Jul 202431min

130 - Ranking High on Google is Simple

In episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You'll also learn how to optimize your site and climb Google's search rankings ef...

12 Jul 202411min

129 - Why a Focus on One Platform Is Bad Advice

In episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on...

5 Jul 20249min