2024 Glow Up Series, Part 3: Tips for Starting a Business, Creating Boundaries, Cultivating Community, Social Strategy & More

2024 Glow Up Series, Part 3: Tips for Starting a Business, Creating Boundaries, Cultivating Community, Social Strategy & More

On today’s solo episode, I continue my 2024 Glow Up Series, focusing on all things business. I give insight on my own experience starting Arrae and how it was a major hustle at the beginning stages. I discuss the process Nish and I went through when deciding to quit our previous jobs, our experience with fundraising and investors, and perfecting our pitch. I then go into answering your most asked questions and giving tangible tips on topics such as social strategy, product gifting, how to give a brand a personality and more. Tune in and enjoy!


Books Mentioned in the Episode:

Made to Stick by Chip & Dan Heath, click HERE

Contagious by Jonah Beger, click HERE

How to Build a Story Brand by Rick Lapointe, click HERE


To connect with Siff on Tiktok, click HERE.

To connect with Siff on Instagram, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.



This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


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Produced by Dear Media


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(329)

Aida Bicaj, Top Facialist and Skin Care Expert: On Chasing Her Passion for Skin Care, How Biologique Recherché Gained a Cult Following, Her Secrets On How To Get The Perfect Skin Care, and Three Mistakes You’re Doing in Your Skin Care Routine

Aida Bicaj, Top Facialist and Skin Care Expert: On Chasing Her Passion for Skin Care, How Biologique Recherché Gained a Cult Following, Her Secrets On How To Get The Perfect Skin Care, and Three Mistakes You’re Doing in Your Skin Care Routine

On today’s episode I’m chatting with Aida Bicaj, Spa Boutique owner, and Celebrity skin care expert. Aida tells us everything you didn’t think you need to know about skin care. Yes, we even talk about how screen time is ruining your skin. Aida shares her journey to skin care with us, why her facials are the talk of the town, using lymphatic massages to detox the body and the cure to mask acne (because we all know the struggle). To learn more about Aida Bicaj SkinCare, click HERE. To connect with Aida click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Mai 202143min

Cass Dimicco, Co-Founder of Aureum: Starting a Business With Your Life Partner, Tips on How to Live the Best of Both Worlds as an Influencer and Entrepreneur, Finding Balance in Love and Business and Getting Your Products on Celebrity Radar

Cass Dimicco, Co-Founder of Aureum: Starting a Business With Your Life Partner, Tips on How to Live the Best of Both Worlds as an Influencer and Entrepreneur, Finding Balance in Love and Business and Getting Your Products on Celebrity Radar

On today’s episode I’m chatting with Cass Dimicco co-founder of luxury everyday jewelry brand Aureum. I feel like I can relate so much to Cass as a co-founder since we both are running a business with our life partner. We spill all the tea on the pros and cons of mixing business and pleasure and Cass shares setting boundaries, keeping the passion for fashion alive and raising money for your brand without outside funding. To learn more about Aureum, click HERE. To connect with Cass click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Apr 202152min

Sasha Plavsic, Founder of Ilia Beauty: Misconceptions and Myths of Clean Beauty, The Importance of Transparency in The Industry, Making Clean Beauty Functional, and Letting Go Of Ego

Sasha Plavsic, Founder of Ilia Beauty: Misconceptions and Myths of Clean Beauty, The Importance of Transparency in The Industry, Making Clean Beauty Functional, and Letting Go Of Ego

On today’s episode I’m chatting with Sasha Plavsic founder and former CEO of clean beauty brand Ilia Beauty. Sasha gives us all the science behind clean beauty with skin deep transparency, we’re talking percentages! Sasha gives us the run down on creating the perfect combination of clean and functional beauty that we are all obsessed with and shares personal experiences on burnout, loss, and letting go of the ego. To learn more about Ilia Beauty , click HERE.  To connect with Sasha click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Apr 202147min

Laney Crowell, Founder of Saie Beauty: How an Industry Veteran becomes a Brand Founder, Launching a Business During a Pandemic, Resilience through Rejection, Raising Money and All Things Clean Beauty

Laney Crowell, Founder of Saie Beauty: How an Industry Veteran becomes a Brand Founder, Launching a Business During a Pandemic, Resilience through Rejection, Raising Money and All Things Clean Beauty

On today’s episode I’m chatting with Laney Crowell, Founder and CEO of Saie Beauty, a clean beauty brand that focuses on transparency, quality and conscious sourcing. Laney talks about how exploring the world of wellness opened her eyes into how the beauty world and the wellness world as not too far in between. This episode is all about entrepreneurship and what it’s like opening up a business, busting the myth of the overnight success, and has loads of tips for budding entrepreneurs. To learn more about Saie Beauty, click HERE. To connect with Laney click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Apr 202149min

Dr. Kelcie Harris,  Naturopathic Physician: MD vs. Naturopathic Doctor, Homeopathy, Immune Support Supplements, Sleep Tips & Supplements, Intermittent Fasting for Women, Workouts & Hormone Health, Stress Management, and PCOS

Dr. Kelcie Harris, Naturopathic Physician: MD vs. Naturopathic Doctor, Homeopathy, Immune Support Supplements, Sleep Tips & Supplements, Intermittent Fasting for Women, Workouts & Hormone Health, Stress Management, and PCOS

On today's episode I'm chatting with Dr. Kelcie Harris, licensed naturopathic physician and the co-founder of Terrain Natural Medicine. This conversation is full of information about the holistic approach to feeling your best. From the immune system to workouts and diet and hormone health, we go over it all! To learn more about Kelcie, click HERE.  To connect with Kelcie click HERE. To book a consultation with Kelcie, click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Mar 202147min

Shea Marie, Founder of Same & The Feelist: Being an Influencer, Transitioning into Brand Founder, Systems for A Self-Sustaining Business, Misconceptions In Clean Beauty, Most Wanted Face Oil, CBD In Skincare, and Productivity Tips

Shea Marie, Founder of Same & The Feelist: Being an Influencer, Transitioning into Brand Founder, Systems for A Self-Sustaining Business, Misconceptions In Clean Beauty, Most Wanted Face Oil, CBD In Skincare, and Productivity Tips

On today's episode I'm chatting with Shea Marie, OG content creator and the founder of two businesses - Same and The Feelist. I feel like I can relate to so much of what Shea talks about in this episode because we have a lot of the same philosophies for running our brands. Shea offers some insight into her success by talking about how she started her companies and created self-sustaining business models. To learn more about Same, click HERE. To learn more about The Feelist, click HERE. To connect with Shea, click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Mar 202144min

Babba Rivera, Founder of Ceremonia & Renowned Brand Marketer: Tips for New Startups, Being Head of Marketing at Uber, Brand Building Tips, The Link Between her Latin Heritage and Ceremonia, and Clean Haircare

Babba Rivera, Founder of Ceremonia & Renowned Brand Marketer: Tips for New Startups, Being Head of Marketing at Uber, Brand Building Tips, The Link Between her Latin Heritage and Ceremonia, and Clean Haircare

On today's episode I'm chatting with Babba Rivera, former employee at Uber and Away and founder and CEO of clean haircare brand Ceremonia. Babba has so much experience working with wildly successful companies at their nascent stages that I just had to pick her brain! She shares her personal experiences as well as some insightful tips for new businesses! To learn more about Ceremonia, click HERE. To connect with Babba, click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Feb 202152min

Mona Sharma, Holistic Nutritionist & Wellness Expert: Food As Medicine, Emotional Wellbeing Practices, ‘Flexitarianism’, Food Cravings, The Glycemic Index, Emotional Eating, Restful Sleep, Chronic Disease, Increasing Longevity, Morning Routine

Mona Sharma, Holistic Nutritionist & Wellness Expert: Food As Medicine, Emotional Wellbeing Practices, ‘Flexitarianism’, Food Cravings, The Glycemic Index, Emotional Eating, Restful Sleep, Chronic Disease, Increasing Longevity, Morning Routine

On today's episode I'm chatting with Mona Sharma, holistic nutritionist and wellness expert. In this interview we talk sugar addiction, emotional eating, sleep, stress and all the tenets of overall wellness. This episode is packed with insights and actionable tips (PS, I love the one on getting restful sleep). To learn more about Mona, click HERE. To connect with Mona, click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Jan 202146min

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