How to Think About Growth: Tenzing, The UK's Leading Natural Energy Drink

In 2016, Tenzing was the first Natural Energy drink to be launched on to the UK market, and for the past few years, it has been the LEADING Energy drink in terms of growth, and is (at time of recording) turning over between £5-6M in UK retail sales.

It's founder, Huib van Buckel has an illustrious career in Energy Drinks, including 8 years at Red Bull, where he was Head of Marketing for Holland, UK and Europe. So there is TONS we can learn from him.

In this video and audio episode you'll learn:

• How Huib explored the market opportunity for his idea of a plant-based, naturally-sourced energy drink, with 60% less sugar.
• How he came up with the name and the concept for Tenzing (circa 4.40 youtube)
• What "Chipping away at Growth" means to Huib and why it works (circa 11.39)
• Huib's philosphy on teams & managing people, and what it's like to work at Tenzing, where you can choose your own boss (circa 30mins)
• Why Huib doesn't buy many of the marketing myths that are peddled by some of the big name Marketing gurus like Mark Ritson or Simon Sinek (39mins)

Youtube https://www.youtube.com/channel/UCkZzsoJx3-OtZ_zRViEG3CA
Brand Growth Heroes Website: https://www.brandgrowthheroes.com/