Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Welcome to Episode 2081, where we present a session recording from the wine2wine Business Forum 2023. In today's episode, we delve into "A perfectly matched e-commerce blend for your digital success" Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Having a strong online presence is a key aspect of a brand’s growth today. The digital space is the most frequent, fast and accessible point of contact for consumers who, in 90% of cases, prefer omnichannel solutions. Therefore, the online retail site is currently considered a commodity in several sectors: from Fashion to Lifestyle and Food & Wine. It is necessary to build one’s digital store by creating a functional and smooth online customer experience, focusing on visual communication and guiding the user through the purchase path, elevating the brand’s digital positioning and strategy. Brands need to integrate retail and e-commerce initiatives that give them broad visibility in every target market, scaling search results, offering more opportunities for conversion, and gaining clear insight into the analytical assets of its users. We need to get a strategic direction for the customer experience and, most importantly, conducive to international brand expansion. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

Episoder(2573)

Ep. 107 Monty Waldin interviews Francesca Bava (Cocchi Spumanti) | Discover Italian Regions: Piedmont / Piemonte

Ep. 107 Monty Waldin interviews Francesca Bava (Cocchi Spumanti) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Francesca Bava (Giulio Cocchi Spumanti). Francesca is Roberto Bava’s daughter (see episode 105) and works for the Giulio Cocchi brand owned by the Bava family. Francesca tells Monty all about Asti Spumante, Cocchi’s aromatized wines and their signature Vermouth, made with a mix of 30 herbs including artemisia!

15 Mai 20189min

Ep. 106 Monty Waldin interviews Felicity Carter (Meininger's Wine Business International) | Monty Waldin's Let's Talk Wine Biz

Ep. 106 Monty Waldin interviews Felicity Carter (Meininger's Wine Business International) | Monty Waldin's Let's Talk Wine Biz

In this episode, Monty Waldin meets Felicity Carter, Editor-in-Chief at Meininger’s Wine Business International to discuss wine journalism. Felicity tells Monty her personal story and her own talks about wine writing, the importance of a good editor, and the future of paper and online wine magazines. She also provides some interesting suggestions on writing to wine journalists out there!

14 Mai 201820min

Ep. 105 Monty Waldin interviews Roberto Bava (Bava Winery) | Discover Italian Regions: Piedmont / Piemonte

Ep. 105 Monty Waldin interviews Roberto Bava (Bava Winery) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Roberto Bava, whose family owns the Bava Winery in Cocconato d’Asti (Piemonte). Roberto tells Monty about the Malvasia di Schierano native grape whose wines can be paired with strawberries and cream, and, more adventurously, as he suggests, with Thai shrimps and Korean kimchi. Monty and Roberto also talk about the Nizza Monferrato denomination for Barbera and more delicious food pairings with Bava’s Barolo. Tune in for another gourmet trip to Piemonte!

8 Mai 20189min

Ep. 104 Monty Waldin interviews Jeffery Tobias Halter (YWomen) | Monty Waldin's Let's Talk Wine Biz

Ep. 104 Monty Waldin interviews Jeffery Tobias Halter (YWomen) | Monty Waldin's Let's Talk Wine Biz

In this episode of “Let’s talk wine biz – wine2wine series” Monty Waldin meets Jeffery Tobias Halter, President of YWomen Gender Corporate Consulting. Jeffrey spoke at wine2wine 2017 as part of the Women of the Vine and Spirits track on advancing women in the workplace. In this podcast Monty and Jeffrey talk about business strategies to empower women in the workplace and to advance their leadership in business more broadly. Tune in for some interesting reflections on gender issues in business that will also benefit professionals in the wine sector at large.

7 Mai 201817min

Ep. 103 Monty Waldin interviews Tim Banks (Ornellaia Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 103 Monty Waldin interviews Tim Banks (Ornellaia Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Tim Banks, Sales and Marketing Director at the renowned Ornellaia winery in Tuscany. Monty and Tim discuss Ornellaia’s importance and fame as well as its new developments including a white Ornellaia wine. Tim also compares Italian and French wine business cultures. Tune in for a legendary and “Super Tuscan” episode of Italian Wine Podcast!

1 Mai 201817min

Ep. 102 Monty Waldin interviews Roddy Ropner (Wellsprings Wine) | Monty Waldin's Let's Talk Wine Biz

Ep. 102 Monty Waldin interviews Roddy Ropner (Wellsprings Wine) | Monty Waldin's Let's Talk Wine Biz

This episode will bring listeners on a journey to two Asian markets for Italian wine, Hong Kong and Japan. Monty Waldin meets Roddy Ropner, director at Wellspring Wines in Hong Kong, to discuss Asian market, wine education, Barbaresco and Soave! Tune in for another episode of our “Let’s talk wine biz – #wine2wine series”!

30 Apr 201815min

Ep. 101 Monty Waldin interviews Luca D'Andrea (Corvezzo Winery) | Discover Italian Regions: Veneto

Ep. 101 Monty Waldin interviews Luca D'Andrea (Corvezzo Winery) | Discover Italian Regions: Veneto

In this episode Monty Waldin meets Luca D’Andrea, export manager at the Corvezzo Winery in Veneto. Luca talks about sustainable viticulture in the estate, which is also certified vegan and features the largest vineyard extension for organic Prosecco. Join Monty and Luca for some interesting conversations about Prosecco, Prosecco col fondo and the latest Prosecco trends!

24 Apr 201816min

Ep. 100 Monty Waldin interviews Sarah Abbott MW (Swirl Wine Group) | Monty Waldin's Let's Talk Wine Biz

Ep. 100 Monty Waldin interviews Sarah Abbott MW (Swirl Wine Group) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin meets Sarah Abbott MW and CEO at Swirl Wine Group. Monty and Sarah discuss experiential marketing strategies and the potential for marketing wines coming from yet-to-be-discovered terroirs. Sarah chats about her Italian wine marketing background in relation to Lambrusco and Soave and talks about the challenges in the marketing of Italian wines.

23 Apr 201820min

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