Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Welcome to Episode 2081, where we present a session recording from the wine2wine Business Forum 2023. In today's episode, we delve into "A perfectly matched e-commerce blend for your digital success" Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Having a strong online presence is a key aspect of a brand’s growth today. The digital space is the most frequent, fast and accessible point of contact for consumers who, in 90% of cases, prefer omnichannel solutions. Therefore, the online retail site is currently considered a commodity in several sectors: from Fashion to Lifestyle and Food & Wine. It is necessary to build one’s digital store by creating a functional and smooth online customer experience, focusing on visual communication and guiding the user through the purchase path, elevating the brand’s digital positioning and strategy. Brands need to integrate retail and e-commerce initiatives that give them broad visibility in every target market, scaling search results, offering more opportunities for conversion, and gaining clear insight into the analytical assets of its users. We need to get a strategic direction for the customer experience and, most importantly, conducive to international brand expansion. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 83 (ITALIAN) Monty Waldin interviews Elenora Rossi (Cantina di Carpi e Sorbara) | Italian Wine Coops

Ep. 83 (ITALIAN) Monty Waldin interviews Elenora Rossi (Cantina di Carpi e Sorbara) | Italian Wine Coops

In this Italian-language bonus-track in the Italian Wine Coop Series, Monty Waldin meets Eleonora Rossi, export manager at the Cantina di Carpi e Sorbara. Elenora tells Monty about the Lambrusco di Sorbara’s high acidity which goes well with Emilia Romagna’s strong dishes like gnocco fritto. Tune in also to find out more about the “grape love story” between Lambrusco Salamino and Lambrusco di Sorbara which are cultivated together side by side as the Sorbara variety needs the Salamino one for pollination. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

20 Feb 20186min

Ep. 79 Monty Waldin interviews Enrico Zanoni (CAVIT) | Italian Wine Coops

Ep. 79 Monty Waldin interviews Enrico Zanoni (CAVIT) | Italian Wine Coops

In this episode Monty Waldin talks to Enrico Zanoni, General Director at Cavit, one of the Italian most important wine coops located in the Trentino-Alto Adige region. Monty and Enrico discuss the role of the coops nationally and globally, with specific reference to the Chinese market. Enrico also talks about the famous Pinot Grigio and illustrates in detail its potential and differences with Prosecco. Join Monty and his guest for a cin cin and some storytelling from the Italian wine coop scene. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

17 Feb 201821min

Ep. 81 Monty Waldin interviews Federico Gordini (Lievita Agency) | Italian Wine Coops

Ep. 81 Monty Waldin interviews Federico Gordini (Lievita Agency) | Italian Wine Coops

In this episode Monty Waldin interviews Federico Gordini, owner of Lievita Agency, one of the organizers of the ViVite event in Milan where the Italian Wine Coops series was recorded. Federico presents an overview of the wine cooperatives in Italy, their role in viticulture and in the marketing of Italian wines in Italy and abroad. Tune in also for some broader reflections on the role of cooperatives more generally. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

14 Feb 201810min

Ep. 80 Monty Waldin interviews Gian Maria Bonini (Emilia Wine) | Discover Italian Regions: Emilia-Romagna

Ep. 80 Monty Waldin interviews Gian Maria Bonini (Emilia Wine) | Discover Italian Regions: Emilia-Romagna

In this episode Monty Waldin meets Gian Maria Bonini, export manager at the Emilia Wine coop and at Casali Viticultori. Gian Maria tells Monty about the coop and the Emilia Romagna region, a land of outstanding tradition in food and wine. Gian Maria, who loves wine and motorcycling discusses Emilia’s native varieties of to the Lambrusco family and the lesser-known grape Spergola, which yelds delicious white wines! Join us also to know more about typical and local food and wine pairings.

13 Feb 20189min

Ep. 78 Monty Waldin interviews Assunta De Cillis (Cantina Due Palme) | Italian Wine Coops

Ep. 78 Monty Waldin interviews Assunta De Cillis (Cantina Due Palme) | Italian Wine Coops

In this episode Monty Waldin meets Assunta De Cillis, General Manager at Cantina Due Palme in Apulia. Monty and Assunta discuss local native grapes such as Malvasia Nera, Negro Amaro, and Primitivo. Assunta also talks about the famous Salice Salentino DOP and presents the coop’s new Negro Amaro-based wines vinified with the Charmat method in both wine and rosé. Tune in for a conversation about the main foreign markets for the coop and delicious local food and wine pairings! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

6 Feb 201812min

Ep. 75 Monty Waldin interviews Matteo Cremonini (Le Chiantigiane) | Italian Wine Coops

Ep. 75 Monty Waldin interviews Matteo Cremonini (Le Chiantigiane) | Italian Wine Coops

In this episode Monty Waldin interviews Matteo Cremonini, Export Manager and oenologist at Le Chiantigiane, a large Italian wine coop based in Tavernelle Val di Pesa in Tuscany. Monty and Matteo discuss Le Chiantigiane’s Morellinos and their new Sangiovese-based red IGT “Governo.” They also discuss the influence of climate change on the native grape varieties’ plantings, wine-making processes, and the importance of enabling the new generation to enter the wine making business in Italy. --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

29 Jan 201818min

Ep. 76 Monty Waldin interviews SimonPietro Felice (CAVIRO) | Italian Wine Coops

Ep. 76 Monty Waldin interviews SimonPietro Felice (CAVIRO) | Italian Wine Coops

In Italy, the table wine Tavernello is almost as widely recognized as pizza. The Tavernello brand has enjoyed thriving sales for over 30 years. In this episode, Monty Waldin meets SimonPietro Felice, General Manager at CAVIRO, the Italian wine coop behind Tavernello. Monty and SimonPietro discuss the history of the coop and its effort to make wine of controlled origin. Monty also tries to elicit from SimonPietro the “secret” Tavernello recipe, a blend of wines from 7 Italian regions. Tune in also for a discussion on cooperation, encouraging younger generations to work in the vineyard, and wine consumption trends in Italy. --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

29 Jan 201817min

Ep. 74 Monty Waldin interviews Fabio Maccari (Mezzacorona) | Italian Wine Coops

Ep. 74 Monty Waldin interviews Fabio Maccari (Mezzacorona) | Italian Wine Coops

In this podcast, Monty Waldin talks to Fabio Maccari General Manager at Gruppo Mezzacorona in the Trentino region. Monty and Fabio talk about the coop, local grape varieties such as Teroldego as well as the cooperative's sustainable projects for viticulture. Fabio and Monty also discuss wine marketing for the new consumer generation. Tune in to discover another Italian wine coop! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

24 Jan 201813min

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