SEOLeverage - The SEO Podcast for Online Business Owners6 Sep 2024

134 - The SEO Value Chain

In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behaviors.

In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in SEO and beyond. He also introduces a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and user behavior.

Podcast Highlights:

00:00 Prologue

00:45 SEOLeverage Podcast Intro

00:55 Introduction of Platform Leverage, a new project focusing on marketing essentials

01:59 The importance of controlling brand narrative across platforms in the age of AI

02:33 Explanation of the SEO value chain and its role in achieving organic revenue

03:39 The importance of Site Audits in establishing a position within the SEO value chain

04:22 How the value chain concept applies to various life situations

05:58 Closing message

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Resources:

Platform Leverage - A new project focusing on essential marketing strategies in the AI era

AI Tools discussed:

ChatGPT
Perplexity
Claude

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(100)

136 - Custom GPTs

In Episode 136 of the SEOLeverage Podcast, Gert Mellak delves into the concept of custom GPTs and their utility for business owners. He introduces custom GPTs as specialized AI tools tailored to speci...

2 Des 20245min

135 - Find Your Buyers Where They Are

In episode 135 of the SEOLeverage Podcast, Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavio...

27 Sep 202410min

133 - How to Grow a 7 Figure Business with Mario Peshev

In episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a...

23 Aug 202451min

132 - Hit by a Google Update?

In episode 132 of the SEOLeverage Podcast, Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, b...

16 Aug 20247min

131 - How to Sell Your Business with Jonathan Baker

In episode 131 of the SEOLeverage Podcast, Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyon...

19 Jul 202431min

130 - Ranking High on Google is Simple

In episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You'll also learn how to optimize your site and climb Google's search rankings ef...

12 Jul 202411min

129 - Why a Focus on One Platform Is Bad Advice

In episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on...

5 Jul 20249min